This annual publication offers a wealth of information on the dynamic broadcasting sector. The report includes analyses, statistics, forecasts and trends. The report provides an overall view of trends occurring in the global digital TV and Pay TV markets and provides insight into the competition coming from mobile TV and online video. Advertising is a key source of revenue for broadcasters and this report provides a global overview of key developments occurring in this sector. Valuable regional information on the markets of North America, Latin America, Europe, Middle East, Africa and Asia Pacific are also included.
Subjects covered include:
Researcher:- Kylie Wansink, Paul Budde, Lawrence Baker, Lucia Bibolini, Peter Evans, Lisa Hulme-Jones, Paul Kwon, Henry Lancaster, Peter Lange, Stephen McNamara
Current publication date:- September 2010 (3rd Edition)
Next publication:- November 2011
Digital Media developments are changing the landscape of broadcasting forever and in 2010 we continue to see new and innovative services emerge around the world. The broadcasting industry has experienced incredible changes over the past 12 months or so as the developed world moves closer and closer to all digital broadcasting. Competition across the sector is now intense and this will continue for the foreseeable future.
In particular the traditional television market has experienced a complete change in market dynamics as the offerings from other delivery platforms and models continue to improve. Pay TV is facing increased competition from Digital Terrestrial TV and video based services; and in the future mobile TV will become a competitor in the broadcasting market as well.
In 2010, the new broadband TV sets are significantly more user-friendly and there is no longer a juggle of cables, PCs, modems and TVs. IPTV operators are carefully positioning themselves for a future which involves converged technologies with home theatre systems now incorporating anything from digital TV to digital radio, multi-room DVRs, digital media adapters, STBs, Blu-ray players, telephony, game consoles etc! 3D TV is also being incorporated into the home theatre experience.
Mobile video entertainment and communication services also have a bright future – particularly once mobile broadband services allow it to become truly mass market. In 2010 mobile TV/video is commercially available in some markets, with further launches and trials taking place in all regions of the world. Asia is expected to be a key market for the future of mobile TV, particularly in the large markets of China and India.
In addition to the incredible developments taking place from a technology perspective; the traditional broadcasting industry is now also competing harder for the advertising dollar. Other broadcasting platforms have well and truly attracted the attention of marketers and over 10% of advertising spend worldwide is now directed towards online advertising. In particular, online video is becoming recognised as a powerful format for communicating online. Hulu, launched in 2008, is a growing success story and it now has over 100 advertisers using its service.
This report provides valuable insights and analysis into the key trends taking place in the broadcasting sector. The report includes an overview of the global digital TV and Pay TV market and provides insight into the competition coming from mobile TV and online video. Advertising is a key source of revenue for broadcasters and this report also provides a global overview of key developments occurring in this sector. A broad regional overview of general developments in broadcasting is also included for North America, Latin America, Europe, Middle East, Africa and Asia Pacific.
Data in this report is the latest available at the time of preparation and may not be for the current year.
Table of Contents
Number of pages 173
Last updated 15 Sep 2010
Analyst: Kylie Wansink
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