Last updated: 10 Mar 2009 Update History
Report Status: Archived
Report Pages: 165
Analyst: Stephen McNamara
This annual report offers a wealth of information on the worldwide development of the mobile sector. Information at a regional level is also provided for the
Subjects covered include:
· Worldwide and regional mobile subscriber statistics;
· 3G market overview and statistics;
· Worldwide mobile ARPU and revenue;
· Overview of worldwide call charges;
· Mobile prepaid sector;
· MVNO market;
· Fixed-mobile convergence (FMC) and Fixed-mobile substitution (FMS);
· Termination rates, Roaming, Mobile Number Portability (MNP);
· Mobile handset market overview and statistics;
· Regional overview.
Researcher:- Kylie Wansink
Current publication date:- March 2009 (8th Edition)
Next publication date:- March 2010
The current economic environment is forcing mobile operators to focus on reducing overall company operating costs. A number of strategies in this cost-driven market are being implemented, such as producing more low-cost handsets, offering cheaper mobile plans in order to retain customers, enlisting in infrastructure sharing opportunities and utilising outsourcing services. Some operators are also looking for ways to reduce support service costs, either by charging for support services or offering self-help alternatives.
The mobile industry is also pinning its hopes on the emerging markets to sustain subscriber growth levels in the economic downturn. So far this is holding true, with both
One area that is already feeling the impact of the financial crisis is the handset market. Mobile users are changing their spending habits and delaying plans to upgrade or buy new handsets. As a result, handset
Mobile termination rates and roaming charges continue to be an important source of revenue for operators. However government and consumer pressure continues to mount on operators to lower their charges even further, despite some operators already reporting a drop in overall revenues as a direct result of the declining rates. In 2009 mobile roaming revenue accounts for around 5% of total mobile revenues worldwide.
Prepaid mobile has always been very popular as a low-cost option in the emerging markets. Now prepaid plans are being touted as a way for all consumers to save money in the economic downturn. The prepaid market is hoping consumers will turn to its services rather than abandon ownership of a mobile phone altogether. However, the market may also feel a negative impact as its traditional customer base is usually middle and lower income earners – often the hardest hit in such times. From a broader perspective, the prepaid model is still a huge success worldwide and in recent times the differences between prepaid and postpaid service offerings has begun to fade.
There are now hundreds of MVNOs around the world and the market is witnessing a shift away from traditional business models as operators and new market entrants alike trial models based on niche markets. Models are being developed around data services, music services, health services, luxury services and devices (such as Nokia’s Vertu Club). There are also MVNOs targeting certain consumer segments, for example tourists, foreign workers and youth markets. Another niche market has developed via the 3G networks, which provide MVNOs an opportunity to offer data multimedia services in addition to the existing low-cost voice and SMS. Given the current economic downturn, we also expect to continue to see MVNOs offering lower price services.
In early 2009 there were over 400 million 3G subscribers worldwide and despite the financial crisis, there are big plans ahead for one of the largest emerging 3G markets – China, which hopes to benefit from huge investments in 3G network deployment.
This report provides insight and analysis of the trends and developments taking place in the mobile communications sector. The report comprises global and regional statistics and information on mobile growth, including 3G uptake and the prepaid market. Other key topics include global mobile handset development and growth, the progress of FMC and FMS and the global MVNO market. Valuable statistics on ARPU, mobile revenue, call charges, and minutes of use are included as well as information on termination fees, roaming and mobile number portability. Information at a regional level is also provided for North America, Latin America, Europe, Middle East,
· In 2009 around of 70% of mobile subscribers worldwide are using prepaid.
· Fixed-mobile convergence continues to evolve and we have recently seen new data-centric services come to the market. Fixed-mobile substitution also continues to take place around the world as mobile operators seek to ensure this phenomenon continues.
· Subscribers are expected to rein in their mobile spending costs in the current economic environment by either changing to cheaper plans, making fewer or shorter mobile calls or delaying handset upgrades and new purchases.
· In early 2009 there were around 4 billion mobile subscribers worldwide, with some of the more mature markets having over 100% penetration. GSM is still the most popular mobile technology.
Worldwide mobile phone penetration rate – 2009; 2011
(Source: BuddeComm based industry data, 2009)
Note: Excluding multiple subscriptions, actual worldwide mobile
penetration sits at around 50% in 2009.
· Mobile users now make up more than 90% of all telephone subscribers across Africa, a higher percentage than on any other continent.
· Despite the global downturn,
· Average mobile penetration across
Data in this report is the latest available at the time of preparation and may not be for the current year.
The following notes provide some background to our scenario forecasting methodology:
· This report includes what we term scenario forecasts. By describing long-range scenarios we identify a band within which we expect market growth to occur. The associated text describes what we see as the most likely growth trend within this band.
· The projections shown in the tables in this report are based on our own historical information, as well as on telecommunication sector statistics from official and non-official, national and international sources. We assume a possible deviation of 15-20% around this data.
· All statistics for GDP, revenue, etc are shown in US$, in order to maintain consistency within and between markets. At the same time we acknowledge that this can introduce some irregularities.
In 2009 Paul contacted me and we engaged in the brainstorming sessions that led to the development of the UN Broadband Commission for Digital Development.
Paul is a visionary with a keen strategic approach. He is a powerful communicator, provides succinct analyses and has a complete knowledge of all the key information and communications technologies relating to broadband.
Dr Hamadoun Touré, Secretary General International Telecommunications Union (ITU) 2006-2014
BuddeComm's strategic business reports contain a combination of both primary and secondary research statistics, analyses written by our senior analysts supported by a network of experts, industry contacts and researchers from around the world as well as our own scenario forecasts.
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