2007 Global Digital Media Volume 2 - Content and Application Markets

Publication Overview

This annual report offers a wealth of information on worldwide Digital Media with a focus on content and applications. It includes statistics, analyses, trends and forecasts.

Subjects covered include:

  • Home media centres;
  • Digital/Personal Video Recorders (DVR/PVR);
  • Digital TV and High Definition TV (HDTV);
  • Interactive TV;
  • Video media;
  • Mobile digital media, including Mobile TV;
  • Internet digital media, including social networking services;
  • VoIP and convergence.

Executive Summary

The most important outcome of the convergence between telecommunications, media and IT is that the market is changing from stand-alone content and services (ie telephone, television, newspapers, radio) to multimedia (integrated content) applications and multimodal services (content delivered to various devices).

However while the entertainment, video and multimedia market is undergoing sweeping changes characterised by an expanding product offerings, the delivery systems and devices still remain highly heterogeneous due to the fact that they have always been separate.

The Internet was one of the first platforms to begin offering integrated content. Today the revenue generated from the large range of online content and services is rapidly increasing globally and interest in the Internet Economy has again be revived. Travel, gambling, adult content, music and health services have proved extremely popular, with more growth ahead.

Social networking services based on User Generated Content (UGC) are also flourishing. People naturally want to communicate, and the Internet has always provided a forum for this, from the early bulletin boards to today’s video blogs that allow for new levels of interaction. Websites such as MySpace and YouTube are proving to be hugely popular around the world, and there is no sign of this growth abating.

For more information on UGC, see chapter 4.2.2, page 87.

A huge array of video content is now also available from the Internet, from small User-Generated clips to full feature length films. However, while there are certainly opportunities for ‘TV and VoD’ applications, we see the future to be increasingly focused on the content produced by the users and viewers themselves.

Media centres in the home are also playing a key role in delivering the new Digital Media. Requiring a digital TV, Home Media Centres combine applications such as DVRs, home networking, CD/DVD playback and MP3. Cable TV operators, telcos, consumer electronics and IT companies are all vying for the Media Centre business.

DVRs and EPGs will form an important part of the digital revolution over the next few years. TiVo (USA) and BskyB (UK) are two of the leaders in this field.

For more information on DVRs,, page 14.

The take-up of Digital TV is expected to accelerate over the next five years, and while the UK continues to be a leader in digital television penetration today, this is expected to change as other parts of the world embrace the technology. Growth is particularly expected from parts of Asia. Cable will be the dominant delivery system, followed by satellite (DTH TV), Digital Terrestrial TV (DTTV) and Broadband TV (IPTV).

These developments in broadcasting have led to interactive TV coming back into favour. Many TV programs now have an interactive element to them, particularly in the Asian and European markets, and further advances are expected in this area.

For more information, see chapter 2, page 23.

Convergence in the mobile space is also occurring with services such as mobile TV, mobile gaming, mobile music, mobile Internet etc continuing to evolve and improve. Other recent developments include mobile VoIP and mobile UGC services – Hutchison’s Kink Kommunity is one example of a social networking service available via mobile.

Key highlights:

  • Around half a billion homes worldwide are expected to have digital TV by 2011, and in the future the integrated Media Centre will be at the heart of the Digital Home.
  • BuddeComm estimates there will be 20 and 25 million IPTV subscribers worldwide by 2010 – up from the current market of around five million users. For more information, see chapter 3.2, page 69.
  • Entertainment is important to the Internet economy, and in 2008 it is estimated that around 5 billion music tracks and 40 million feature films will be downloaded worldwide.
  • Unlike the e-commerce environment of old, the new Internet economy incorporates innovative services such as tele-education and tele-health.
  • It is estimated that around one million companies worldwide now rely on the Internet economy for more than 50% of their revenue. For more information, see chapter 4, page 76.
  • Convergence in the mobile space has brought about mobile gaming, and it is predicted that on average there will be more than 130 million monthly mobile game users worldwide by 2010.
  • Mapping applications are mainly PC-based at this stage, but there is a flurry of activity and investment directed at applying this service to handheld devices and mobile phones. For more information, see chapter 5, page 97.

Homes with connected entertainment networks worldwide - 2009 - 2011

Year (e) Homes with connected entertainment networks (million)
2009 110
2010 140
2011 180
(Source: BuddeComm based on industry sources, 2007)

Table of Contents

1.1Home media centres
1.1.1Market in progress
1.1.2Market analysis – 2007
1.1.3Statistics and forecasts
1.1.4Industry sectors vying for home media market
1.1.5Home media product examples
1.1.6Consumer confusion – analyses
1.1.7Industry consortia
1.1.8Other key trends and developments
1.1.9Still a long way to go…
1.2.2Market developments
1.2.3DVR pioneer: TiVo
1.2.4DVR market statistics & forecasts
1.2.5Developments in the USA
2.1Digital TV
2.1.2First digital TV developments
2.1.3Pay TV – mature versus emerging markets
2.1.4Market observations
2.1.5Global overview and statistics
2.1.6Regional overview and statistics
2.2Broadband TV (IPTV)
2.2.2Broadband TV
2.2.3Video streaming
2.2.4Market developments
2.2.5Market analyses – late 2006
2.2.6IPTV market statistics
2.2.7Global overview
2.2.8IPTV standards
2.2.9Industry association
2.3Interactive TV
2.3.2Market analysis 2006 – 2007
2.3.3i-Advertising analysis
2.3.4Market leaders
2.3.5Statistics and forecasts 2005 – 2009
2.3.6Business modelling
2.3.7interactive TV – early developments
2.4HDTV and datacasting
2.4.1Introduction to digital HDTV
2.4.2HDTV standards
2.4.3HDTV set market statistics
2.4.4HDTV included in DVB
2.4.5DSL TV
2.4.6HDTV may tip the scales
3.1Video media entertainment and communication
3.1.1New emerging business models
3.1.2Video entertainment
3.1.3Personal video services
3.1.4Video-on-Demand (VoD)
3.1.5Video media statistics and forecasts
3.2IPTV & video broadband
3.2.1The future of IPTV
3.2.2Case studies
3.2.3Business models
3.2.4Telcos versus media companies
3.2.5Value-added multimedia
3.2.6Web TV
3.2.7Choices to be made
4.1Internet content and services
4.1.1New emerging business models
4.1.2The online content market
4.1.3Key online content and services
4.1.4Digital Rights Management (DRM)
4.2Blogs, social networks and UGC
4.2.1Web 2.0 introduction
4.2.2User Generated Content
4.2.3Blogging and web publishing
4.2.4Social networking
4.2.5Every site needs its own YouTube
4.2.6A popularity contest
4.2.7Other developments
4.2.8My Second Life
4.2.9Statistics and forecasts
5.1Mobile content and services
5.1.1Mobile content statistics, trends and forecasts
5.1.2Mobile adult content
5.1.3Mobile email
5.1.4Mobile gambling
5.1.5Mobile games
5.1.6Mobile Internet
5.1.7Mobile music and ringtones
5.1.8Mobile UGC
5.1.9Mobile TV and video
5.1.10Mobile sports
5.1.11Mobile marketing/advertising
5.1.12Mobile and permission-based marketing
5.2Mobile TV
5.2.1Mobile TV standard
5.2.2Mobile TV Phase 2
5.2.3The mobile TV fallacy – analysis
5.2.4Mobile TV and WiMAX could be a good match
5.2.5The broadcaster and the mobile operator
5.2.6Regional overview – mobile TV developments
5.2.7Mobile TV developments
5.2.8Mobile TV statistics and forecasts
6.1NGNs: converging networks
6.1.1Dedicated voice and dedicated data networks
6.1.2Changes driven by IP
6.1.3Multi Protocol Label Switching (MPLS)
6.1.4Next Generation packet Networks (NGN)
6.1.5IP objectives
6.1.6NGN standards
6.1.7IMS forum
6.2.1From VoIP to triple play
6.2.2The future of VoIP lies in videoconferencing
6.2.3From basic services to value added applications
6.3IP - enhanced services
6.4IP is making data market redundant
6.5IP is upsetting the telcos
6.5.1Mobile VoIP
6.6Technology and communication
Exhibit 1 – Description of National Cable and Television Association’s broadband home
Exhibit 2 – Media centre applications & products
Exhibit 3 – Media centre devices
Exhibit 4 – Networked client devices
Exhibit 5 - Research and industry information on DVR in the USA
Exhibit 6 – Equivalence between access modes and traditional audiovisual use
Exhibit 7 – Top 5 IPTV providers worldwide – 2006
Exhibit 8 – Digital Video Broadcasting Project
Exhibit 9 – Preferences for watching video on Internet versus other Internet activities – 2006
Exhibit 10 – Global overview of key IPTV players
Exhibit 11 – Traditional IPTV versus broadband video (‘eye will’)
Exhibit 12 – Advantages of tele-medicine
Exhibit 13 – Applications of Microsoft’s Virtual Earth
Exhibit 14 – Leading Web 2.0 companies
Exhibit 15 – Examples of social networking websites – 2006
Exhibit 16 – Second Life financials – February 2007
Exhibit 17 – Second Life statistics – 2007
Exhibit 18 – Key m-gambling market segments
Exhibit 19 – Mobile TV – Unicast and MBMS – 2006
Exhibit 20 – ITU-T definition of a Next Generation Network
Exhibit 21 – IP-based enhanced services

Table 1 – Homes with connected entertainment networks worldwide – 2009 - 2011
Table 2 – Value of home networking devices market worldwide – 2005; 2011
Table 3 – Forecast installed base of homes with connected entertainment networks worldwide – 2009 - 2011
Table 4 – DVR subscribers worldwide – 2005; 2011
Table 5 – TiVo DVR subscribers – August 2006
Table 6 – DVR unit shipments worldwide – 2006; 2010
Table 7 – DVR households by region – 2003 - 2005; 2010
Table 8 – Set-top box market – 2006; 2009
Table 9 – United Kingdom pay TV take up, share of homes – 2004 - 2006
Table 10 – Asia pay TV subscribers, penetration & advertising revenue, selected countries - 2005
Table 11 – Digital TV penetration worldwide – 2006; 2009; 2011
Table 12 – Worldwide households connected to digital TV by delivery system – 2011
Table 13 – Asia’s TV broadcasting market statistics - 2005
Table 14 – Asia residential TV market projections – 2010
Table 15 – IPTV subscribers worldwide – comparison of analysts’ forecasts – 2007 - 2010
Table 16 – IPTV subscribers – Americas, Asia and Europe – 2007 - 2011
Table 17 – IPTV services revenue worldwide – 2006; 2010
Table 18 – Percentage of IPTV subscribers by region – 2006
Table 19 – US HDTV adoption forecast – 2008
Table 20 – Homes passed by cable HDTV service and annual change – 2002 - 2006
Table 21 – Online video streams & market share of top 10 online video sites in USA – August 2006
Table 22 – VoD/NVoD households and revenues by region – 2005; 2010
Table 23 – Top five IPTV providers by subscribers – 2007
Table 24 – PCCW NOW subscriber growth – 2003 - 2007
Table 25 – Consumers use of Internet dating in European countries – 2005
Table 26 – Number of free email users – Hotmail, Yahoo! Mail – 2006
Table 27 – Top five e-government countries – 2005
Table 28 – Forecasts and estimates of US online travel revenues – 2003 - 2009
Table 29 – Online US travel revenues and estimates – 2003 - 2009
Table 30 – US ad spending on social networking sites – 2006 - 2007; 2010
Table 31 – Worldwide ad spending on social networking sites – 2006 - 2007; 2010
Table 32 – Unique visitors to the most popular blogging service worldwide – 2005 - 2006
Table 33 – Unique visitors to top 3 US blogs – May 2006
Table 34 – Unique visitors to top 10 US social networking sites – May 2006
Table 35 – Leading mobile data operators by revenue – Q1 2006
Table 36 – Regional share of mobile entertainment revenues – 2006; 2011
Table 37 – ARPU per mobile user for voice and data by region – 2004
Table 38 – Top US mobile content and applications and annual change – February 2005
Table 39 – Type of mobile content accessed by region – early 2005
Table 40 – Estimated global mobile adult content revenues – 2005 - 2006; 2009; 2011
Table 41 – Mobile game users – global monthly averages – 2005; 2010
Table 42 – Forecast Asia Pacific mobile music revenues – 2005; 2010
Table 43 – Forecast North America mobile music revenues – 2005; 2011
Table 44 – Growth of photo messaging in N America, France, UK – February – July 2006
Table 45 – Forecast global mobile sports revenue – 2006; 2011
Table 46 – Forecast global mobile advertising spend – 2007; 2011

Related Reports

Purchase this Report


Licence Information

Annual Publication Profile


Digital Media
Strategies & Analyses (Industry & Markets)

Number of pages 148

Status Archived

Last updated 29 May 2007
Update History

Analyst: Stephen McNamara

Share this Report

Purchase with Confidence

Moreover, the customer service personnel at BuddeComm helped me remedy an administrative problem within 5 minutes of sending the request...seriously, less than 5 minutes. All in all, Budde.com is a well-functioning organization with a useful product.

Eli Jellenc, VeriSign-iDefense Security Intelligence Services

Special Offers

Bahrain - Telecoms, Mobile and Broadband - Statistics and Analyses
US$375.00 until 12 Feb 2020
(normal price US$750.00)

Lebanon - Telecoms, Mobile and Broadband - Statistics and Analyses
US$375.00 until 12 Feb 2020
(normal price US$750.00)

Sample Reports

A selection of downloadable samples from our Annual Publications catalogue.

Download a Sample Report

More than 4,000 customers from 140 countries utilise BuddeComm Research

Are you interested in BuddeComm's Custom Research Service?

News & Views

Have the latest telecommunications industry news delivered to your inbox by subscribing to Paul's FREE weekly News & Views.