Last updated: 29 May 2007 Update History
Report Status: Archived
Report Pages: 166
Analyst: Stephen McNamara
This annual report offers a wealth of information on the worldwide Digital Media industry, and includes analyses, statistics, trends and forecasts. The report also includes an overview of regional developments.
Subjects covered include
The convergence between telecoms, media and IT saw the arrival of Digital Media, and in 2007 we are beginning to see a clearer future for its direction. Led by high-speed access to the Internet, new ranges and applications for Digital Media are developing. This in turn is stimulating other industry sectors to change their business models, including the traditional media and telecommunications companies.
Some convergence will continue to take place now, but other forms will wait until open networks based on Next Generation Networks (NGN) and fibre become available over the next 10 years. In the meantime, supplementary as well as converged services will continue to be introduced.
For more information, see chapter 1, page 1 and see chapter 2, page 12.
It is the Internet companies such as Google, Yahoo!, eBay, AOL, Microsoft, News Ltd and Amazon, which by evolving their services and capabilities are forcing the industry to change. They are breaking down the old business models which were mainly built around monopolistic market structures.
Traditional media companies have realised they can longer treat the Internet simply as a fad; the reality is that these developments are well and truly eating into their businesses. The industry has had no choice but to finally moving in more innovative directions. The telcos will also need to work hard to keep up, as they too have lost the lead they had in the market for the last five years.
The focus is moving towards content and applications, and this requires a change in marketing strategies. The market is now moving from supply driven (telco) to demand driven (Internet), and those with the best marketing and customer service capabilities will win; technologies are rapidly becoming commodities. Convergence will inevitably lead to a structural separation between infrastructure and media players.
Triple play is the first telecoms derived business model designed to deliver some the newly integrated products. However triple play models themselves have so far not lived up to expectations. While there have been some positive developments in countries such as France, Italy and Hong Kong; by and large it has not been the success story that was anticipated. It is the Internet media companies that are now setting the trend and the business models emerging from their stables will become far more important in the future.
For more information, see chapter 3, page 21.
A key to success in the new era of digital media revolves around advertising. New advertising business models are now emerging, giving the industry the confidence to begin changing their more traditional models. The phenomenal growth in online advertising revenues is also a driving this trend.
For more information, see chapter 6, page 63.
More and more businesses are also increasing their e-activities. This includes e-trading, website marketing, transactions, email and other forms of related communications. Digital Media, such as videoconferencing, is now playing a vital role in many companies’ day-to-day operations, and new developments such as telepresence are also beginning to infiltrate.
For more information, see chapter 7, page 80.
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