Last updated: 12 Nov 2009 Update History
Report Status: Archived
Report Pages: 19
Analyst: Lawrence Baker
Archived report: This report was archived in July 2011 and has not been updated. Although the FTA networks, such as ABC, CBS, and NBC all offered digital and increasingly High Definition TV programming, for many years they had been losing audience share to the cable and satellite TV networks. The Big Three were expected to continue to lose market share to the DBS and cable providers as well as, incrementally, to the telcos’ IPTV networks. The US had one of the highest rates of pay TV penetration in the world. By 2010 there were over 100 million pay TV (or Multichannel Video Programming Distributors) subscribers in the US, amounting to over 85% of households. A significant trend in the digital TV market was the shift towards video-on-demand and other forms of online video viewing, a trend which was expected to continue to strengthen along with the growth of broadband networks.
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