The data centre market is an extremely complex one, with many diverse aspects to it. There are literally millions of data centres worldwide and 99% of them are embedded in the IT operations of the organisations that generate and use that data.
The increasing data storage demands, rising energy costs and pressure on companies to appear environmentally proactive is leading to a growth in the uptake of cloud solutions. This, in turn, is leading to a growing demand for data centres, either operated by the cloud provider or utilised as third-party infrastructure.
There is a growing awareness of the ongoing maintenance and energy costs incurred in operating data centres.