Turkey - Telecoms, Mobile, Broadband and Digital Media - Statistics and Analysis

Publication Overview

This report provides a comprehensive overview of trends and developments in Turkey’s vibrant telecommunications market. Turkey’s communications market holds much potential given the size of its population, which is characterised as young and increasingly urbanised and technically literate. The report analyses the mobile, internet, broadband and converging media sectors, supported by a range of valuable statistics. Subjects include:

  • Market and industry analyses, trends and developments;
  • Facts, figures and statistics;
  • Industry and regulatory issues;
  • Infrastructure;
  • Major Players, Revenues, Subscribers, ARPU, MoU;
  • Digital Media and Digital Economy;
  • Mobile Voice and Data Markets;
  • Broadband (FttH, DSL, cable, wireless);
  • Convergence and Digital Media.

Researcher:- Kylie Wansink
Current publication date:- November 2016 (15th Edition)

Executive Summary

Mobile data revenue clearly growing in Turkey

Revenue from mobile data is quickly edging towards a 40% market share in Turkey, while mobile voice revenue is clearly in decline. In 2013 mobile voice revenues still accounted for more than 65% market share of total mobile revenues in Turkey - but by early 2016 this had declined to just under 50%.

In 2016 there is also a clear trend that the number of 2G subscribers is in decline as customers turn to 3G services instead. In early 2016 there were around 66 million 3G subscribers, compared to around 8 million for 2G. This is a drop from 2013 when there were still around 20 million 2G subscribers in Turkey. In 2016 4G LTE services were also launched in Turkey.

Turkcell is also beginning to feel the pressure from alternative operators with its mobile subscriber base beginning to fall in recent years while both Vodafone and Turk Telekom (formerly Avea) increase their subscriber market shares. However, the recent abolishment of the mobile voice and SMS price regulation which was imposed upon Turkcell in 2009 will assist in allowing it to become more competitive again.

While mobile broadband is the most popular broadband platform in Turkey; xDSL continues to represent the majority of fixed broadband subscriptions due to the reach of Turk Telekom’s copper network. xDSL will eventually lose its dominance however due to the rapid growth in fibre subscriptions. In 2016 there are over 7.3 million subscribers to xDSL services. Fixed broadband services based on fibre are quickly growing in Turkey with subscriber number growing three-fold since 2013. In 2016 there were over 1.8 million fibre broadband subscribers across Turkey.

The strong broadband sector in Turkey has led to a vibrant e-commerce sector which has attracted international interest in recent years, including companies such as eBay and PayPal. However, concerns have arisen in 2016 that tighter government regulations, requiring companies to be more localised, are stifling the market. In mid-2016 PayPal suspended its services in Turkey after failing to be granted a new license - due to not operating a local IT system.

Key telecom parameters – 2013; 2016

Sector

2013

2016

Subscribers to telecoms services (million): (e)

Fixed Broadband

8.8

10.9

Fixed-line telephony

13.5

11.1

Mobile phone

69.6

74.0

(Source: BuddeComm based on industry data)

Key developments:

  • Mobile penetration in Turkey hovers just under 100% in 2016.
  • The three major operators, Turkcell, Vodafone Turkey and Turk Telekom all launched 4G LTE services in April 2016.
  • By the end of 2015; Turk Telekom’s 2G network had 98.5% population coverage and its 3G network covered 85.4% of the population.
  • TTNet and Superonline are the largest ISPs in Turkey, based on subscriber market share.
  • Turkey is positioning itself as an important node for data traffic on a global scale.
  • Turkey is very proactive in development e-government services and solutions.
  • A joint venture is in development between the major players which would see shared investment towards broadband infrastructure and usage.

Companies mentioned in this report include:

Turk Telekom (formerly Avea), Turkcell, Vodafone Turkey, Turksat, TTNet, Superonline, Vodafone Net, Dogan TV Digital, Turknet, Millenicom, GittiGidiyor, Facebook, Spotify.

Table of Contents

  • 1. Key statistics
    • 1.1 Country overview
  • 2. Telecommunications market
    • 2.1 Historical overview
    • 2.2 Market analysis
    • 2.3 Recent developments
  • 3. Regulatory environment
    • 3.1 Historic overview
      • 3.1.1 Electronic Communications Law 2008
    • 3.2 Regulatory authority
      • 3.2.1 Information and Communications Technologies Authority (ICTA)
    • 3.3 Telecom sector liberalisation in Turkey
    • 3.4 Privatisation
      • 3.4.1 The 2005 privatisation
      • 3.4.2 Privatisation background
    • 3.5 Interconnect
    • 3.6 Access
    • 3.7 Number Portability (NP)
    • 3.8 Universal services
  • 4. Fixed network operators
    • 4.1 Introduction
    • 4.2 Turk Telekom
    • 4.3 Turksat
    • 4.4 Superonline
  • 5. Telecommunications infrastructure
    • 5.1 Overview of the national telecom network
    • 5.2 International infrastructure
      • 5.2.1 Submarine cable networks
      • 5.2.2 Terrestrial cable networks
      • 5.2.3 Satellite networks
  • 6. Broadband market
    • 6.1 Introduction and statistical overview
      • 6.1.1 Market analysis
      • 6.1.2 Broadband statistics
      • 6.1.3 Digital Subscriber Line (DSL) networks
      • 6.1.4 Cable modems
      • 6.1.5 Fibre-to-the-Cabinet (FttC) and Fibre-To-The-Home (FttH)
  • 7. Digital media
    • 7.1 Introduction
    • 7.2 Video streaming and Broadband TV (IPTV)
    • 7.3 Advertising
    • 7.4 Social media
      • 7.4.1 Introduction
      • 7.4.2 Major players
    • 7.5 Communications: VoIP
      • 7.5.1 Introduction
    • 7.6 Music
      • 7.6.1 Introduction
    • 7.7 On line gambling
      • 7.7.1 Introduction
    • 7.8 Newspaper and book publishers
      • 7.8.1 Introduction
  • 8. Digital economy
    • 8.1 Introduction
    • 8.2 e-Commerce
    • 8.3 e-Banking
    • 8.4 e-Government
    • 8.5 e-Health
    • 8.6 e-Education
  • 9. Mobile communications
    • 9.1 Market analysis
      • 9.1.1 Recent developments
    • 9.2 Mobile statistics
      • 9.2.1 Mobile voice
      • 9.2.2 Mobile data
      • 9.2.3 Mobile broadband statistics
    • 9.3 Regulatory issues
      • 9.3.1 Overview (recent general laws and regulations)
      • 9.3.2 Third Generation (3G) licences
      • 9.3.3 Third and fourth GSM licences
      • 9.3.4 Significant market power (SMP)
      • 9.3.5 MTRs
      • 9.3.6 Mobile Number Portability (MNP)
      • 9.3.7 Telsim privatisation
    • 9.4 Mobile infrastructure
      • 9.4.1 4G, LTE
      • 9.4.2 5G
      • 9.4.3 Other infrastructure developments
    • 9.5 Major mobile operators
      • 9.5.1 Turkcell
      • 9.5.2 Vodafone Turkey
      • 9.5.3 Turk Telekom (formerly Avea)
    • 9.6 Mobile content and applications
      • 9.6.1 m-commerce
      • 9.6.2 m-advertising
      • 9.6.3 m-banking (payments/loans)
      • 9.6.4 m-music
    • 9.7 Mobile handsets
    • Table 1 – Country statistics Turkey – 2016
    • Table 2 – Telecom net sales and investment statistics – Q2 2015
    • Table 3 – Telephone network statistics – 2016
    • Table 4 – Internet user statistics – 2016
    • Table 5 – Fixed broadband subscriber statistics – 2016
    • Table 6 – Mobile statistics – 2016
    • Table 7 – National telecommunications authority
    • Table 8 – GDP growth and inflation – 2005 - 2016
    • Table 9 – Turk Telekom – Revenue, profit, EBITDA and CAPEX – 2007 – Q3 2016
    • Table 10 – Turk Telekom – PSTN, Broadband and blended mobile ARPU- 2012 – Q1 2016
    • Table 11 – Superonline financial data – 2009 – Q1 2015
    • Table 12 – Fibre optic cable lengths for Turk Telekom – 2011 – Q1 2016
    • Table 13 – Fibre optic cable lengths for Alternative operators – 2011 – Q1 2016
    • Table 14 – Fixed lines in service and teledensity – 1995 - 2016
    • Table 15 - Mobile subscribers and penetration rate – 2005 - 2016
    • Table 16 – Internet user and penetration rate – 1998 – 2016
    • Table 17 – Broadband subscribers and penetration – 2009 – 2016
    • Table 18 – Broadband subscribers by access technology – 2009 – Q1 2016
    • Table 19 – ISP market share based on subscribers Q2 2013; Q2 2015; Q1 2016
    • Table 20 - Average monthly data usage per Turk Telekom broadband subscriber – 2010 – 2016
    • Table 21 – International Internet Bandwidth – 2003 - 2015
    • Table 22 – Turk Telekom Fixed broadband ARPU – 2007 – Q3 2016
    • Table 23 – Turk Telekom fibre subscribers – 2013; Q3 2016
    • Table 24 – Superonline FttX subscribers – 2011 – Q3 2015
    • Table 25 – Turkey - IPTV subscribers – 2014 – Q3 2015
    • Table 26 - Facebook Stats for Turkey compared to other Middle East countries as at July 2015
    • Table 27 – Historic - Mobile subscribers and penetration rate - 1995 - 2004
    • Table 28 – Mobile subscribers and penetration – 2005 – 2016
    • Table 29 – 2G and 3G subscribers – 2009 – Q1 2016
    • Table 30 – Breakdown of mobile revenue – 2008 – Q1 2016
    • Table 31 – Mobile operators and subscribers – 2015
    • Table 32 – Mobile subscribers by operator – 2007 – Q1 2016
    • Table 33 – Mobile operators’ market share – 2007 – Q1 2016
    • Table 34 – Ratio of prepaid to postpaid subscribers – 2000 – Q1 2016
    • Table 35 – Active mobile broadband subscriptions – 2008 – Q1 2016
    • Table 36 – Turkcell group financial data – 2005 – Q3 2016
    • Table 37 – Turkcell Turkey average monthly blended ARPU – 2007 - 2015
    • Table 38 – Turkcell Turkey average monthly MOU and churn – 2001 – Q3 2015
    • Table 39 – Turkcell smartphone penetration – 2012 – 2014
    • Table 40 – Vodafone Turkey financial data – 2008 - 2016
    • Table 41 – Vodafone pre and postpaid ARPU – 2006 - 2014
    • Table 42 – Vodafone Turkey smartphone penetration – 2011 - 2015
    • Table 43 – Turk Telekom (Avea) revenue, EBITDA, and CAPEX – 2007 - 2015
    • Table 44 – Turk Telekom (Avea) prepaid, postpaid and blended ARPU and blended MOU – 2007 - 2015

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