Spain - Telecoms, Mobile, Broadband and Digital Media - Statistics and Analyses

Publication Overview

This report provides a comprehensive overview of trends and developments in Spain’s telecommunications market. The report analyses the mobile, internet, broadband, digital TV and converging media sectors. Subjects include:

  • Market and industry analyses, trends and developments;
  • Facts, figures and statistics;
  • Industry and regulatory issues;
  • Infrastructure developments;
  • Major Players, Revenues, Subscribers, ARPU, MoU;
  • Internet, VoIP, IPTV;
  • Mobile Voice and Data Markets;
  • Broadband (FttP, DSL, cable, wireless);
  • Convergence and Digital Media;
  • Government policies affecting the telecoms industry;
  • Market liberalisation and industry issues;
  • Telecoms operators – privatisation, IPOs, acquisitions, new licences;
  • Mobile technologies (GSM; 3G, HSPA, LTE).

Researcher:- Henry Lancaster
Current publication date:- February 2017 (15th Edition)

Executive Summary

Spain’s regulator improves wholesale access covering 65% of the population

In recent years the value of Spain’s telecom market has fallen steadily, with the sector affected by the poor economic climate which has contributed to high unemployment and reduced disposable income among consumers. However, a five-year recession, with tumbling GDP, effectively ended in 2014 when the economy showed a steady return to growth for four quarters in succession. Growing confidence among investors was palpable starting in 2015, and the improved business climate augurs well for the sector into 2017.

Spain has one of the largest mobile markets in Europe, with effective competition from four MNOs and a growing number of resellers and MVNOs. This competition, together with regulated roaming and MTRs, has driven down the cost of mobile calls in recent years though the number of subscribers has fallen since 2011 as customers cancel multiple SIM card ownership in response to the economic crisis. The market has seen considerable changes in recent years, including the acquisition of Yoigo by Másmóvil and the release of 900MHz frequencies for mobile broadband use. There have also been growing investments in network upgrades to support LTE and HSPA+ technologies, while MNOs and vendors are also investing in 5G technologies and services. The auction of additional spectrum in 2016 is helping operators keep pace with the growth in demand for mobile data. Both Orange Spain and Vodafone Spain have acquired fixed-line operators in a bid to compete more effectively with Movistar in their bundled service offerings.

Broadband penetration is on a par with the EU average. Subscribers continue to contend with relatively high access price, though access speeds have recently begun to improve in line with upgraded networks. The incumbent telco Telefónica, operating under the Movistar brand, has invested in fibre infrastructure while cablecos now commonly provide data at up to 300Mb/s. The regulator has in recent years promoted fibre network sharing, and has developed a pricing structure for shared fibre infrastructure. In early 2017 it formulated new conditions for wholesale access to Telefónica’s fibre networks covering some 65% of the population. In the cable sector, Vodafone Spain is in the process of delivering DOSCIS3.1 technology capable of providing data at above 1Gb/s.

The strong growth in the number of fibre broadband connections is beginning to tell on the sector’s dynamics. Although several operators are investing in fibre, either in their own networks or through sharing arrangements, Telefónica is by far the dominant player.

This report introduces the key aspects of the Spanish telecom market, providing statistics on the fixed-network services sector, and profiling the main players and their strategies to meet an increasingly competitive environment. The report also assesses the main regulatory issues, noting the status of interconnection, local loop unbundling, number portability and carrier preselection. In addition the report provides statistics and market analyses on the mobile sector, including an assessment of regulatory issues, a profile of the major providers, and an analysis of mobile data services such as SMS, MMS, i-mode, HSPA, LTE, 5G and mobile TV. The report also covers the fixed and wireless broadband markets, together with developments in related technologies such as fibre and broadband powerline. It includes broadband subscriber forecasts to 2021.

Key developments:

  • Telefónica prepares to sell Telxius infrastructure business;
  • Oran-Valencia (Orval) submarine cable expected to be ready for service in June 2017;
  • Vodafone Spain launches Spain’s first NB-IoT network;
  • Vodafone and Orange launch VoLTE and VoWi-Fi services;
  • Orange planning to provide 95% population coverage with LTE by 2017;
  • Telia sells its stake in Yoigo to Másmóvil;
  • Vodafone Spain contracts Huawei to upgrade its HFC network with DOCSIS3.1;
  • Movistar boosts fibre to 300Mb/s;
  • Report update includes the regulator’s market data updates to November 2016, telcos’ operating and financial data to Q4 2016, recent market developments.

Companies mentioned in this report:

Orange Spain, Telefónica, Jazztel, Ono, Movistar, Vodafone Spain, Lebara, Lycamobile, Másmóvil, YouMobile, Canal+, Prisa.

Table of Contents

  • 1. Key statistics
    • 1.1 Country overview
  • 2. Telecommunications market
    • 2.1 Recent developments
    • 2.2 Historical overview
      • 2.2.1 Avanza Plan
      • 2.2.2 General Telecommunications Act
  • 3. Regulatory environment
    • 3.1 Historical overview
    • 3.2 EU regulatory framework
    • 3.3 Revised NFR
    • 3.4 Regulatory authority
    • 3.5 Telecom sector liberalisation
    • 3.6 Interconnect
    • 3.7 Access
    • 3.8 Number Portability (NP)
    • 3.9 Carrier PreSelection (CPS)
    • 3.10 Wholesale Line Rental (WLR)
  • 4. Fixed network operators
    • 4.1 Introduction
    • 4.2 Telefónica
      • 4.2.1 Company restructure
      • 4.2.2 Telefónica Digital
    • 4.3 Orange
      • 4.3.1 Jazztel
    • 4.4 Vodafone España
      • 4.4.1 Ono
    • 4.5 Másmóvil
  • 5. Telecommunications infrastructure
    • 5.1 Overview of the national telecom network
    • 5.2 Next Generation Networks (NGN)
    • 5.3 International infrastructure
      • 5.3.1 Satellite networks
      • 5.3.2 Submarine cable
    • 5.4 IT developments
      • 5.4.1 Cloud computing
    • 5.5 Smart Infrastructure
      • 5.5.1 Smart Cities – Barcelona
  • 6. Broadband market
    • 6.1 Introduction and statistical overview
      • 6.1.1 Market analysis
      • 6.1.2 Government initiatives
      • 6.1.3 Broadband statistics
      • 6.1.4 Forecasts – broadband subscribers 2016; 2018; 2021
    • 6.2 Hybrid Fibre Coax (HFC) networks
      • 6.2.1 Ono
    • 6.3 Digital Subscriber Line (DSL) networks
      • 6.3.1 Movistar
      • 6.3.2 Other DSL developments
      • 6.3.3 ADSL2+
      • 6.3.4 VDSL
    • 6.4 Fibre-to-the-Premises (FttP) networks
      • 6.4.1 Regulatory issues
      • 6.4.2 Fibre market
      • 6.4.3 Movistar
      • 6.4.4 Vodafone – Orange joint venture
      • 6.4.5 Jazztel
      • 6.4.6 Other developments
    • 6.5 Other fixed broadband services
      • 6.5.1 Wireless Local Loop (WLL)
      • 6.5.2 Wi-Fi
      • 6.5.3 WiMAX
      • 6.5.4 Satellite broadband
      • 6.5.5 Broadband Powerline (BPL)
  • 7. Digital media
    • 7.1 Introduction
    • 7.2 Bundled services
    • 7.3 Videostreaming
      • 7.3.1 Telefónica
      • 7.3.2 Jazztel
      • 7.3.3 Orange
      • 7.3.4 Netflix
      • 7.3.5 Other developments
    • 7.4 Communications: VoIP
    • 7.5 Digital TV
      • 7.5.1 Regulatory environment
      • 7.5.2 Pay DTTV
      • 7.5.3 Interactive TV
      • 7.5.4 Cable TV (CATV)
      • 7.5.5 Satellite TV
      • 7.5.6 Digital Terrestrial TV (DTTV)
  • 8. Digital economy
    • 8.1 E-commerce
  • 9. Mobile communications
    • 9.1 Market analysis
    • 9.2 Mobile statistics
      • 9.2.1 General statistics
      • 9.2.2 Operator market shares
      • 9.2.3 Mobile voice
      • 9.2.4 Mobile data
      • 9.2.5 Mobile broadband
    • 9.3 Regulatory issues
      • 9.3.1 Spectrum regulations and spectrum auctions
      • 9.3.2 Roaming
      • 9.3.3 Mobile Number Portability (MNP)
      • 9.3.4 Mobile Termination Rates (MTRs)
    • 9.4 Mobile infrastructure
      • 9.4.1 Digital networks
      • 9.4.2 Other infrastructure developments
      • 9.4.3 Femtocells
      • 9.4.4 Machine-to-Machine (M2M)
      • 9.4.5 Internet of Things (IoT)
    • 9.5 Major mobile operators
      • 9.5.1 Movistar
      • 9.5.2 Vodafone Spain
      • 9.5.3 Orange
      • 9.5.4 Yoigo (Xfera Moviles)
      • 9.5.5 MVNOs
    • 9.6 Mobile content and applications
      • 9.6.1 M-TV
      • Table 1 – Country statistics – 2016 (e)
      • Table 2 – Telecom revenue and investment statistics – 2015
      • Table 3 – Telephone network statistics – 2016 (e)
      • Table 4 – Internet user statistics – 2016 (e)
      • Table 5 – Broadband statistics – 2016 (e)
      • Table 6 – Mobile statistics – 2016 (e)
      • Table 7 – National telecommunications authority
      • Table 8 – Telecom revenue, retail and wholesale – 2000 - 2016
      • Table 9 –Telecom revenue annual change – 2000 - 2015
      • Table 10 – Telecom retail revenue by sector – 2005 - 2016
      • Table 11 – Telecom retail revenue annual change, by sector – 2002 - 2015
      • Table 12 – Telecom investment and annual change – 2000 - 2015
      • Table 13 – Proportion of fixed-line and mobile traffic – 2000 - 2013
      • Table 14 – Interconnection revenue – 2005 - 2016
      • Table 15 – Access lines by type (regulator data) – 2008 - 2016
      • Table 16 – Subscribers by type of access – 2006 - 2016
      • Table 17 – Fixed number portings – 2007 - 2016
      • Table 18 – Carrier PreSelection lines – 2006 - 2016
      • Table 19 – Fixed-line subscribers, by major operator – 2008 - 2016
      • Table 20 – Fixed-line subscribers by minor operator – 2009 - 2016
      • Table 21 – Fixed-lines in service by major operator – 2013 - 2016
      • Table 22 – Fixed-line (direct line) subscriber market share by major operator – 2010 – 2016s
      • Table 23 – Fixed-line price index (old style) – 2004 - 2011
      • Table 24 – Fixed-line price index (new style) – 2010 - 2016
      • Table 25 – Household penetration of telephony services, by type (historic) – 2004 - 2013
      • Table 26 – Household penetration of telecom and broadcasting services, by type (historic) – 2012 - 2013
      • Table 27 – Fixed-line revenue – 2008 - 2016
      • Table 28 – Telefónica Group financial data – 2006 - 2016
      • Table 29 – Telefónica de España EBITDA – 2007 - 2016
      • Table 30 – Telefónica de España revenue by type – 2007 - 2015
      • Table 31 – Telefónica de España fixed-line revenue by sector (historic) – 2005 - 2011
      • Table 32 – Telefónica de España wireline line revenue by type – 2011 - 2015
      • Table 33 – Telefónica de España consumer and business wireline line revenue – 2015 - 2016
      • Table 34 – Telefónica de España access lines by service – 2005 - 2016
      • Table 35 – Movistar wholesale broadband accesses by sector (Spain, old style) – 2007 - 2014
      • Table 36 – Movistar wholesale broadband accesses by sector (Spain, new style) – 2014 - 2015
      • Table 37 – Orange subscribers by sector – 2005 - 2016
      • Table 38 – Orange EBITDA, capex – 2007 - 2016
      • Table 39 – Orange revenue – 2007 - 2016
      • Table 40 – Jazztel financial data (historic) – 2008 - 2015
      • Table 41 – Jazztel revenue by sector (historic, new style) – 2012 - 2015
      • Table 42 – JAZZTEL broadband and mobile subscribers (historic) – 2008 - 2015
      • Table 43 – Vodafone financial data (old style) – 2008 - 2012
      • Table 44 – Vodafone revenue by type (new style) – 2013 - 2017
      • Table 45 – Ono financial data by sector (historic) – 2006 - 2014
      • Table 46 – Ono RGUs by sector (historic) – 2006 - 2014
      • Table 47 – Másmóvil mobile and broadband subscribers – 2015 - 2016
      • Table 48 – Másmóvil financial data – 2014 - 2016
      • Table 49 – Fixed-line traffic – 2003 - 2016
      • Table 50 – Fixed lines in service and penetration – 2003 - 2018
      • Table 51 – NGN lines by access type – 2009 – 2016
      • Table 52 – Broadband revenue, DSL and cable – 2003 - 2016
      • Table 53 – Total internet market revenue – 2006 - 2016
      • Table 54 – Historic - Internet users and penetration rate – 1996 - 2009
      • Table 55 – Internet users and penetration rate – 2010 - 2018
      • Table 56 – Dial-up internet subscribers – 2005 - 2013
      • Table 57 – Total broadband subscribers, DSL, cable, fibre, total – 2001 - 2017
      • Table 58 – Fixed-line broadband penetration – 2001 - 2017
      • Table 59 – Annual growth of broadband subscriptions by technology – 2004 - 2016
      • Table 60 – Fixed broadband lines by data rate – 2004 - 2016
      • Table 61 – Broadband lines by major operator – 2009 - 2016
      • Table 62 – Broadband lines by minor operator – 2009 - 2015
      • Table 63 – Share of broadband lines by operator – 2009 - 2015
      • Table 64 – Broadband penetration by technology – 2004 - 2015
      • Table 65 – Broadband revenue by technology – 2008 - 2016
      • Table 66 – Broadband traffic – 2011 - 2015
      • Table 67 – Average traffic per broadband connection – 2011 - 2014
      • Table 68 – Forecast broadband subscribers –– 2016; 2018; 2021
      • Table 69 – Cable subscribers by operator – 2007 - 2016
      • Table 70 – Ono financial data by sector – 2006 - 2014
      • Table 71 – Ono RGUs by sector– 2006 - 2014
      • Table 72 – DSL subscribers by major operator – 2009 - 2015
      • Table 73 – DSL subscribers by minor operator – 2009 - 2015
      • Table 74 –DSL subscribers – 2009 - 2016
      • Table 75 – Movistar naked DSL subscribers – 2009 - 2014
      • Table 76 – Movistar internet subscribers (Spain) – 2006 - 2016
      • Table 77 – Movistar internet revenue by sector (Spain, historic) – 2007 - 2011
      • Table 78 – Movistar wholesale broadband accesses by sector (Spain) – 2007 - 2016
      • Table 79 – Jazztel broadband subscribers – 2008 - 2015
      • Table 80 – FttP subscribers, consumers and business – 2008 - 2016
      • Table 81 – FttP lines by operator – 2009 - 2016
      • Table 82 – FttX lines installed – 2009 - 2014
      • Table 83 – FttP revenue – 2009 - 2016
      • Table 84 – Movistar fibre (Fusión) broadband subscribers – 2012 - 2016
      • Table 85 – Vodafone Spain broadband subscribers – 2012 - 2016
      • Table 86 – Orange Spain broadband subscribers – 2012 - 2016
      • Table 87 – Orange Spain broadband ARPU – 2012 - 2016
      • Table 88 – Wi-Fi hotspots in service – 2003 - 2012
      • Table 89 – Wi-Fi/WiMAX/LMDS subscribers – 2007 - 2016
      • Table 90 – Satellite broadband subscribers – 2009 - 2015
      • Table 91 – Audiovisual revenue by service – 2007 – 2016
      • Table 92 – Pay and FTA revenue – 2010 – 2016
      • Table 93 – Bundled services subscribers by package – 2006 - 2016
      • Table 94 – Market share of quintuple play services by provider – 2012 - 2014
      • Table 95 – Market share of quad play services by provider – 2012 - 2014
      • Table 96 – Pay TV service bundles by type – 2013 - 2016
      • Table 97 – IPTV revenue – 2005 - 2016
      • Table 98 –IPTV subscribers – 2005 - 2016
      • Table 99 – Telefónica pay-TV subscribers – 2008 - 2016
      • Table 100 – Orange IPTV subscribers – 2007 - 2016
      • Table 101 – VoIP lines in service – 2009 - 2014
      • Table 102 – Orange Spain VoIP subscribers – 2012 - 2015
      • Table 103 – TV revenue by platform – 2002 - 2016
      • Table 104 – Pay TV market subscribers by technology – 2002 - 2016
      • Table 105 – Digital TV revenue by major operator – 2007 - 2016
      • Table 106 – Pay TV subscribers by operator – 2010 - 2016
      • Table 107 – Cable TV subscribers – 1999 - 2016
      • Table 108 – Cable TV revenue – 2004 - 2016
      • Table 109 – Ono cable TV RGUs – 2006 - 2014
      • Table 110 – Satellite TV subscribers – 1997 – 2016
      • Table 111 – Satellite broadcasting revenue – 2004 - 2015
      • Table 112 – Satellite revenue from subscribers – 2010 - 2016
      • Table 113 – Prisa Group financial data – 2008 - 2016
      • Table 114 – Prisa (Canal+) DTH subscribers – 2002 - 2014
      • Table 115 – DTTV subscribers – 2009 - 2015
      • Table 116 – DTTV revenue – 2010 - 2016
      • Table 117 – E-commerce revenue – 2014 - 2016
      • Table 118 – Proportion of businesses with a website – 2005 - 2016
      • Table 119 – Proportion of businesses providing online financial/banking – 2005 - 2016
      • Table 120 – Proportion of businesses receiving/making orders online – 2007 - 2016
      • Table 121 – Mobile retail market revenue and annual change– 2000 - 2016
      • Table 122 – Mobile market revenue by sector – 2006 - 2016
      • Table 123 – Mobile market revenue by contract and prepaid sectors – 2000 - 2016
      • Table 124 – Historic - Mobile subscribers and penetration rate – 1997; 1999 - 2009
      • Table 125 – Mobile subscribers and penetration rate – 2010 - 2018
      • Table 126 – Mobile price index – 2009 - 2016
      • Table 127 – Cost per invoiced minute of use: contract, prepaid; all operators – 2001 - 2016
      • Table 128 – Mobile subscribers by technology platform – 2001 - 2014
      • Table 129 – Mobile subscribers: prepaid, contract – 2006 - 2016
      • Table 130 – Base stations in service, by technology – 2001 - 2015
      • Table 131 – Mobile subscriber market share by operator – 2004 - 2016
      • Table 132 – Mobile traffic prepaid and contract in minutes – 2000 - 2016
      • Table 133 – SMS revenue and messages sent – 2005 - 2016
      • Table 134 – MMS revenue and messages sent – 2004 - 2016
      • Table 135 – Mobile broadband subscribers by operator – 2010 - 2016
      • Table 136 – Mobile broadband (data only) subscribers by operator – 2014 - 2016
      • Table 137 – Mobile broadband lines by type (voice and data) – 2011 - 2016
      • Table 138 – Mobile broadband penetration – 2011 - 2016
      • Table 139 – Mobile broadband traffic – 2012 - 2016
      • Table 140 – Mobile broadband revenue and annual change – 2003 - 2016
      • Table 141 – Cost of mobile broadband services – 2012 - 2016
      • Table 142 – European roaming charges – 2007 – 2014
      • Table 143 – European retail voice and data roaming charges – 2012 - 2014
      • Table 144 – European wholesale voice and data roaming charges – 2012 - 2014
      • Table 145 – Annual number portings – 2002 - 2016
      • Table 146 – Mobile termination rates by operator – 2007 - 2013
      • Table 147 – Mobile interconnection revenue – 2003 - 2014
      • Table 148 – Movistar LTE subscribers and penetration – 2014 - 2015
      • Table 149 – M2M lines – 2004 - 2016
      • Table 150 – Movistar mobile subscribers – 2005 - 2016
      • Table 151 – Movistar ARPU – 2005 - 2015
      • Table 152 – Movistar mobile financial data – 2006 - 2015
      • Table 153 – Vodafone revenue by type (old style) – 2007 - 2013
      • Table 154 – Vodafone revenue by type (new style) – 2013 - 2017
      • Table 155 – Vodafone mobile subscribers and proportion prepaid – 2006 - 2016
      • Table 156 – Vodafone mobile traffic statistics – 2006 - 2016
      • Table 157 – Vodafone ARPU – 2006 - 2016
      • Table 158 – Vodafone Spain customer churn – 2007 - 2016
      • Table 159 – Vodafone mobile customer retention cost – 2007 - 2017
      • Table 160 – Orange mobile subscribers prepaid and contract – 2005 - 2016
      • Table 161 – Orange mobile service revenue – 2006 - 2016
      • Table 162 – Orange ARPU by sector (annual rolling) – 2005 - 2014
      • Table 163 – Orange ARPU by sector (per month) – 2012 - 2016
      • Table 164 – Orange mobile customer acquisition costs – 2007 - 2016
      • Table 165 – Orange customer churn – 2007 - 2016
      • Table 166 – Yoigo subscribers – 2007 - 2016
      • Table 167 – Yoigo financial data – 2008 - 2016
      • Table 168 – Yoigo mobile service revenue – 2012 - 2016
      • Table 169 – MVNO mobile subscribers and market share – 2006 - 2016
      • Table 170 – Mobile TV subscribers by operator – 2008 - 2014
      • Table 171 – Mobile TV revenue – 2007 – 2015
      • Chart 1 – Telecom revenue, retail and wholesale – 2000 - 2016
      • Chart 2 – Telecom retail revenue by sector – 2005 - 2016
      • Chart 3 – Telefónica Group financial data – 2006 - 2016
      • Chart 4 – Telefónica de España revenue by type – 2007 - 2015
      • Chart 5 – Telefónica de España access by service – 2005 – 2016
      • Chart 6 – Orange subscribers by sector – 2005 - 2016
      • Chart 7 – Fixed lines in service and penetration – 2003 – 2018
      • Chart 8 – Broadband revenue, DSL and cable – 2003 - 2016
      • Chart 9 – Total broadband subscribers, DSL, cable, total – 2001 - 2017
      • Chart 10 – Number of broadband lines by data speed – 2004 – 2016
      • Chart 11 – Audiovisual revenue by service – 2007 - 2016
      • Chart 12 – Mobile market revenue by sector – 2006 - 2016
      • Chart 13 – Mobile market revenue by contract and prepaid sectors – 2000 - 2016
      • Chart 14 – Mobile subscribers and penetration rate – 2004 - 2018
      • Chart 15 – Cost per invoiced minute of use: contract, prepaid; all operators – 2001 - 2016
      • Chart 16 – Mobile subscribers: prepaid, contract – 2006 - 2016
      • Chart 17 – Subscriber market share by operator – 2004 – 2016
      • Chart 18 – Mobile traffic prepaid and contract in minutes – 2000 - 2016
      • Chart 19 – Movistar mobile subscribers – 2005 - 2016
      • Chart 20 – Movistar ARPU – 2005 - 2015
      • Chart 21 – Vodafone revenue by type (new style) – 2013 - 2017
      • Chart 22 – Vodafone mobile subscribers and proportion prepaid – 2006 - 2016
      • Chart 23 – Orange mobile subscribers prepaid and contract – 2005 - 2016
      • Chart 24 – Yoigo subscribers – 2007 - 2016
      • Chart 25 – Yoigo financial data – 2008 - 2016
      • Exhibit 1 – EU – The New Regulatory Framework (NRF)
      • Exhibit 2 – Access and the local loop
      • Exhibit 3 – Narrowband and broadband wireless licensees – 2000
      • Exhibit 4 – Definitions of video streaming and IPTV
      • Exhibit 5 – 3G licence results in Spain – March 2000
      • Exhibit 6 – Overview of spectrum allocations – 2011
      • Exhibit 7 – Overview of MVNOs

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