Serbia - Telecoms, Mobile, Broadband and Digital Media - Statistics and Analyses

Executive summary

Serbian mobile operators expand reach of LTE-A services

Following an economically and politically turbulent period during the 1990s, Serbia started the first decade of the new millennium with strong GDP growth until the economic crisis of 2008. GDP growth soon recovered but more recently it has been stymied by the poor performance of Serbia’s principal trading markets, including Italy and Greece.

Economic difficulties prompted the government to adopt a range of fiscal measures to raise revenue, including a short-term imposition of a 10% tax on telecom services. Similarly, the economic difficulties, compounded by a range of regulatory measures, has seen a steady fall in telecom market revenue suffered due to the recent adverse economic conditions although not all markets were affected equally.

Serbia’s integration with the European Union (EU), formalised by the Stabilisation and Association Agreement in 2008, has encouraged the government and regulator to adopted measures aimed at promoting telecoms reform. The Agreement oversees closer integration with the EU and covers commitments to political, economic, trade, or human rights reform. In addition, as part of the EU pre-accession process, Serbia has received financial aid to build public institutions and improve cross-border co-operation. Serbia has been an official EU candidate country since January 2014.

EU reforms have been fundamental to Serbia’s telecom sector. The EU’s regulatory framework for communications (the NRF), adopted in mid-2010, promotes competition as the most efficient way to offer communications products and services while ensuring universal access. However, the May 2012 election of a new government less inclined to compromise with EU, though still committed to joining the Union, may have implications for telecom sector regulatory measures.

Considerable network investment has been undertaken by incumbent and alternative operators in recent years, despite economic difficulties. This has helped to stimulate internet usage, which has also been bolstered by improved affordability as prices are reduced through competition.

Serbia boasts an extensive broadcasting market, with programming available via radio and TV programme distribution via cable, wireless cable, terrestrial free-to-air and broadband TV. An analogue switch off (ASO) plan has been adopted and digital TV is widely available on cable networks.

Serbia’s high mobile penetration, the result of multiple SIM card use, has seen lower revenue in recent years, placing further pressure on operators to develop business models which encourage consumer use of mobile data services as also the continued substitution of fixed-line for mobile voice calls.

Key developments:

Mundio Mobile and Globaltel licensed as MVNOs hosted on Vip Mobile’s network; government rejects end-2015 bids for its share in Telekom Serbia; Telenor Serbia and SBB launch joint multi-play service; regulator licences three MNOs for spectrum in the 800MHz band, stimulating LTE development into 2016; report update includes the regulator’s market report for 2014, telcos’ operating and financial data to Q2 2016, recent market developments.

Market penetration rates in Serbia’s telecoms sector – 2016 (e)

Penetration of telecoms services: Penetration
Fixed-line telephony 38%
Fixed broadband 17.5%
Mobile SIM (population) 120%

(Source: BuddeComm)

Companies mentioned in this report:

Mobilna Telefonija Srbija (MTS), Telekom Serbia, Vip Mobile, Telenor Serbia, Serbia Broadband (SBB), I.Kom, Knight Development Support, Invest-Inženjering, Beogrid, JET TV, Kopernikus Technology, BeotelNet, Sat Trakt, Telemark and Radijus vektor.

Table of Contents

  • 1. Executive summary
  • 2. Key statistics
  • 3. Country overview
  • 4. Telecommunications market
    • 4.1 Market analysis
  • 5. Regulatory environment
    • 5.1 Law on Electronic Communications
      • 5.1.1 Amendments
    • 5.2 Regulatory authority
    • 5.3 Telecom sector liberalisation
    • 5.4 Privatisation
      • 5.4.1 Telekom Serbia
      • 5.4.2 Mobi 63
    • 5.5 Interconnect
    • 5.6 Universal service
    • 5.7 Number Portability (NP)
  • 6. Fixed network operators
    • 6.1 Telekom Serbia
  • 7. Telecommunications infrastructure
    • 7.1 Overview of the national telecom network
      • 7.1.1 Electric Energy Transmission and Transmission System Control (EMS)
      • 7.1.2 EPS network
    • 7.2 International infrastructure
  • 8. Fixed-line broadband market
    • 8.1 Introduction and statistical overview
    • 8.2 Broadband statistics
    • 8.3 Forecasts – fixed broadband subscribers – 2016; 2018; 2021
      • 8.3.1 Notes on scenario forecasts
    • 8.4 Fixed-line broadband technologies
      • 8.4.1 Hybrid Fibre Coax (HFC) networks
      • 8.4.2 Digital Subscriber Line (DSL) networks
      • 8.4.3 Fibre-to-the-Premises (FttP) networks
      • 8.4.4 Other fixed broadband services
      • 8.4.5 WiMAX
      • 8.4.6 W-Fi
  • 9. Digital economy
    • 9.1 E-commerce
    • 9.2 E-government
  • 10. Digital media
    • 10.1 Introduction
    • 10.2 Regulatory issues
    • 10.3 Videostreaming
    • 10.4 Cable TV
    • 10.5 Satellite-based digital pay TV developments
    • 10.6 Digital Terrestrial TV (DTTV)
  • 11. Mobile market
    • 11.1 Market analysis
    • 11.2 Mobile statistics
    • 11.3 Mobile data
      • 11.3.1 Short Message Service (SMS)/Multimedia Messaging Service (MMS)
    • 11.4 Mobile broadband
    • 11.5 Regulatory issues
      • 11.5.1 Third mobile licence
      • 11.5.2 3.4GHz – 3.8GHz auction
      • 11.5.3 1800MHz auction
      • 11.5.4 800MHz auction
      • 11.5.5 Mobile Number Portability (MNP)
      • 11.5.6 Roaming
      • 11.5.7 Mobile Termination Rates (MTRs)
    • 11.6 Mobile infrastructure
      • 11.6.1 Digital networks
      • 11.6.2 Other infrastructure developments
    • 11.7 Major mobile operators
      • 11.7.1 Telenor Serbia
      • 11.7.2 Mobilna Telefonija Srbija (MTS)
      • 11.7.3 Vip Mobile
      • 11.7.4 Mobile Virtual Network operators (MVNOs)
    • 11.8 Mobile content and applications
  • 12. Related reports
  • Table 1 – Country statistics – 2016 (e)
  • Table 2 – Telephone network statistics – 2016 (e)
  • Table 3 – Internet subscribers – 2016 (e)
  • Table 4 – Broadband statistics – 2016 (e)
  • Table 5 – Mobile statistics – 2016 (e)
  • Table 6 – National telecommunications authority
  • Table 7 – Telecom market revenue by sector – 2008 – 2014
  • Table 8 – Share of telecom revenue by service – 2010 - 2014
  • Table 9 – Share of telecom investment by service – 2010 – 2014
  • Table 10 – Fixed-line telephony revenue – 2004 - 2014
  • Table 11 – Telekom Serbia Group financial data – 2007 - 2015
  • Table 12 – Telekom Serbia Group revenue by service – 2014 - 2015
  • Table 13 – Telekom Serbia company financial data – 2009 - 2015
  • Table 14 – Telekom Serbia Group subscribers by sector – 2009 - 2015
  • Table 15 – Telekom Serbia company subscribers by sector – 2010 - 2015
  • Table 16 – Telekom Serbia Group investments by sector (old style) – 2010 - 2012
  • Table 17 – Telekom Serbia Group investments by segment – 2013 - 2015
  • Table 18 – Telekom Serbia company investments by sector – 2010 - 2015
  • Table 19 – Fixed lines in service and teledensity – 2004 - 2016
  • Table 20 – Annual requests for new fixed lines – 2004 - 2014
  • Table 21 – VoIP users and traffic – 2010 - 2014
  • Table 22 – Fixed line voice traffic – 2004 - 2016
  • Table 23 – Total international internet bandwidth – 2004 - 2015
  • Table 24 – Proportion of internet subscriptions by download speed – 2014
  • Table 25 – ISPs by access platform – 2008 - 2014
  • Table 26 – Internet subscribers and penetration rates – 2004 - 2016
  • Table 27 – Household internet use by connection type – 2007 - 2014
  • Table 28 – Internet market revenue – 2005 - 2014
  • Table 29 – Dial-up internet connections – 2007 - 2016
  • Table 30 – Fixed-line broadband subscribers and penetration – 2005 - 2017
  • Table 31 – Forecast – fixed broadband subscribers – 2016; 2018; 2021
  • Table 32 – Cable broadband subscribers – 2004 - 2016
  • Table 33 – DSL subscribers – 2004 - 2016
  • Table 34 – Telekom Serbia ADSL subscribers – 2008 - 2015
  • Table 35 – Fibre broadband subscribers – 2010 - 2016
  • Table 36 – Wireless internet subscribers – 2007 - 2015
  • Table 37 – proportion of companies using e-government services – 2007 - 2014
  • Table 38 – Pay TV subscribers – 2007 - 2014
  • Table 39 – Pay TV subscribers by platform – 2010 - 2014
  • Table 40 – Proportion of Pay TV subscribers by platform – 2009 - 2014
  • Table 41 – Pay TV market revenue – 2005 - 2014
  • Table 42 – Pay TV revenue share by platform – 2010 - 2014
  • Table 43 – Pay TV operator market share by subscribers – 2008 - 2014
  • Table 44 – Telekom Serbia IPTV subscribers – 2008 - 2015
  • Table 45 – Cable TV subscribers – 2010 - 2014
  • Table 46 – Proportion of digital and analogue cable TV subscribers – 2011 - 2014
  • Table 47 – Mobile market revenue – 2003 - 2016
  • Table 48 – Historic - Mobile subscribers and penetration rate – 1998 - 2009
  • Table 49 – Mobile subscribers and penetration rate – 2010 - 2017
  • Table 50 – Total outgoing mobile traffic – 2003 - 2014
  • Table 51 – Mobile operator market share by subscribers – 2003 - 2014
  • Table 52 – Mobile operator market share by revenue – 2003 - 2014
  • Table 53 – Prepaid subscribers and proportion of total mobile subscribers – 2005 - 2014
  • Table 54 – Telenor prepaid users – 2007 - 2016
  • Table 55 – MTS Serbia prepaid users – 2012 - 2015
  • Table 56 – Total SMS and MMS messages sent – 2003 - 2014
  • Table 57 – Mobile internet and 3G subscribers – 2007 - 2014
  • Table 58 – Active mobile broadband subscribers and penetration – 2010 - 2016
  • Table 59 – Average mobile number portings per month – 2011 - 2014
  • Table 60 – Annual and cumulative mobile number portings – 2011 - 2014
  • Table 61 – European roaming charges – 2007 – 2016
  • Table 62 – European roaming charges – 2014 - 2017
  • Table 63 – MNO network coverage – 2014
  • Table 64 – Telenor Serbia subscribers – 2006 - 2016
  • Table 65 – Telenor Serbia financial data (mobile) – 2007 - 2016
  • Table 66 – Telenor Serbia mobile (Serbia and Montenegro split) – 2013 - 2016
  • Table 67 – Telenor Serbia mobile revenue by type – 2014 - 2016
  • Table 68 – Telenor Serbia prepaid and postpaid ARPU and MOU – 2007 - 2016
  • Table 69 – MTS subscribers – 2008 - 2015
  • Table 70 – Vip Mobile financial data – 2007 - 2016
  • Table 71 – Vip Mobile subscribers – 2007 – 2016
  • Chart 1 – Telekom Serbia Group financial data – 2007 – 2015
  • Chart 2 – Telekom Serbia financial data – 2009 – 2015
  • Chart 3 – Fixed lines in service and teledensity – 2004 – 2016
  • Chart 4 – Household internet penetration by connection type – 2007 – 2014
  • Chart 5 – Pay TV subscribers – 2007 – 2014
  • Chart 6 – Mobile subscribers and penetration rate – 2005 – 2017
  • Chart 7 – Mobile operator market share by subscribers – 2003 – 2014
  • Chart 8 – Telenor Serbia financial data (mobile) – 2007 – 2016
  • Chart 9 – Telenor Serbia prepaid and postpaid ARPU and MOU – 2007 – 2016
  • Chart 10 – Vip Mobile financial data – 2007 – 2016

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