Poland - Telecoms, Mobile, Broadband and Digital Media - Statistics and Analyses

Publication Overview

This report provides a comprehensive overview of trends and developments in Poland’s telecommunications market. The report analyses the mobile, internet, broadband, digital TV and converging media sectors. Subjects include:

  • Market and industry analyses, trends and developments;
  • Facts, figures and statistics;
  • Industry and regulatory issues;
  • Infrastructure developments;
  • Major Players, Revenues, Subscribers, ARPU, MoU;
  • Internet, VoIP, IPTV;
  • Mobile Voice and Data Markets;
  • Broadband (FttP, DSL, cable, wireless);
  • Convergence and Digital Media;
  • Mobile subscriber and ARPU forecasts;
  • Broadband market forecasts for selective years to 2022.
  • Government policies affecting the telecoms industry;
  • Market liberalisation and industry issues;
  • Telecoms operators – privatisation, IPOs, acquisitions, new licences;
  • Mobile technologies (GSM; 3G, HSPA, LTE).

Researcher:- Henry Lancaster
Current publication date:- April 2017 (16th Edition)

Executive Summary

Poland anticipating further cable broadband market consolidation

Poland’s liberalised telecom market has seen considerable development in all sectors. The incumbent telco Orange Poland has seen its market share dwindle in the face of competition and a regulatory environment which has facilitated the market entry of new players and extended network to Orange Poland’s fibre and copper networks.

The mobile market in recent years has been characterised by the rapid extension of LTE networks and the development of services. By early 2017 mobile penetration stood at around 142%, among the highest rates in the region. For many years the popularity among consumers for keeping two or more SIM cards distorted the mobile penetration rate. This has been addressed on to fronts: by the regulator encouraging network operators to disconnect dormant SIM cards, and by the government which passed legislation, effective from February 2017, which obliged prepaid SIM card holders to register their details with network providers. As a result there has been a significant readjustment in the number of subscribers in the market since 2015.

The market has effective competition from a number of MNOs, and has room for about 20 MVNOs. ARPU continues to be adversely affected by retail tariff competition and regulatory mandated reductions in mobile termination rates and roaming tariffs. However, operators anticipate that ARPU will stabilise in coming years in line with consumer adoption of mobile data services, facilitated by improved network infrastructure. LTE networks provide extensive population coverage, which will increase further into 2017 as operators make greater use of concessions in the 800MHz and 2600MHz bands, released to them in early 2016, and refarm spectrum currently used for GSM and 3G services.

Poland’s fixed broadband market has benefited from excellent cross-platform competition, with comprehensive DSL infrastructure complemented by extensive cable networks and a growing fibre presence. Commercial considerations meant that fibre was for some years restricted to a number of urban areas, though more recently the sector has received considerable financial support from the government and the European Union. This support is aimed at building fibre-based networks across the country (particularly in eastern areas) and promoting fibre connectivity to end-users. As a result, the proportion of broadband subscribers receiving a service of at least 100Mb/s has increased sharply in recent years. In the cable sector some market consolidation has continued with the acquisition by Liberty Global of the cable assets of Multimedia Polska.

This report covers key aspects of Poland’s evolving telecom market, presenting comprehensive data and information on market players, fixed-line networks and technologies, the wholesale market, as well as an overview of key regulatory developments. The report also reviews the mobile market, providing profiles of the major operators together with updated operating and financial results. It details recent regulatory measures and spectrum auction results, and assesses the reach and capabilities of deployed mobile technologies. In addition the profiles the fixed broadband and digital media markets, including a review of the key market players, statistics and technology platforms, and an assessment of recent market developments. It also includes fixed-line broadband forecasts to 2022.

Key developments:

  • Polkomtel’s LTE-A infrastructure providing 40% population coverage;
  • Orange Poland elects not to renew 450MHz licence;
  • Orange Poland launches commercial Wi-Fi Calling service;
  • T-Mobile Poland expected to launch commercial NB-IoT services by mid-2017;
  • Orange Poland and T-Mobile Poland extend LTE network sharing to additional spectrum bands;
  • Regulator removes operator obligations on the SMS market;
  • Regulator makes steps to annul results of the 2007 1800MHz auction;
  • Vectra and Toya launch 1Gb/s FttP services; Orange tests Fibre-to-the-Distribution-point (FttDp) technology;
  • Liberty Global acquires Multimedia’s cable assets;
  • National Broadcasting Council awards licences on the fifth multiplex;
  • TVP continues DVB-T2 trial;
  • Report update includes the regulator’s market data report and 2015 infrastructure report for 2016, State Statistics data for 2016, telcos’ operating and financial data for Q4 2016, recent market developments.

Companies mentioned in this report:

Orange Poland (Telekomunikacja Polska), Netia, Telefonia Dialog, GTS Energis, Exatel, Telekomunikacja Kolejowa, CenterNet, Polkomtel (Plus), T-Mobile Poland, P4/Play, Orange Poland (PTK Centertel), Mobyland, UPC Poland, Orange Poland (Telekomunikacja Polska), Netia, Aster, Multimedia Polska, Vectra, Telefonia Dialog, Polkomtel, UPC Polska, Vectra, Multimedia Polska, Aster, Cyfra+, Cyfrowy Polsat, N/TNK, Orange Poland (Telekomunikacja Polska), TVP.

Table of Contents

  • 1. Key statistics
    • 1.1 Country overview
  • 2. Telecommunications market
    • 2.1 Historical overview
    • 2.2 Market analysis
  • 3. Regulatory environment
    • 3.1 Historic overview
    • 3.2 Telecommunications Act (2001)
    • 3.3 Telecommunications Act (2004)
    • 3.4 EU Regulatory Framework
      • 3.4.1 Revised NFR
    • 3.5 Regulatory authority
    • 3.6 Telecom sector liberalisation
    • 3.7 Privatisation
    • 3.8 Interconnection
    • 3.9 Carrier selection and carrier preselection
    • 3.10 Access
      • 3.10.1 Fibre access
    • 3.11 Functional separation
    • 3.12 Number Portability (NP)
  • 4. Fixed network operators
    • 4.1 Introduction
    • 4.2 Orange Poland
    • 4.3 Netia
    • 4.4 Telefonia Dialog
    • 4.5 Telekomunikacja Kolejowa (TK Telekom)
    • 4.6 T-Mobile Poland
    • 4.7 Exatel
  • 5. Telecommunications infrastructure
    • 5.1 Overview of the national telecom network
    • 5.2 Orange Poland
    • 5.3 Alternative operators
    • 5.4 Smart infrastructure
      • 5.4.1 Smart cities
    • 5.5 Wholesale
  • 6. Broadband market
    • 6.1 Introduction and statistical overview
      • 6.1.1 Market analysis
      • 6.1.2 Broadband statistics
      • 6.1.3 Forecasts – broadband subscribers – 2018; 2020; 2022
    • 6.2 Hybrid Fibre Coax (HFC) networks
    • 6.3 Digital Subscriber Line (DSL) networks
    • 6.4 Fibre-to-the-Premises (FttP)
    • 6.5 Other fixed broadband services
      • 6.5.1 Wi-Fi
      • 6.5.2 WiMAX
      • 6.5.3 Internet via satellite
  • 7. Digital media
    • 7.1 Overview
    • 7.2 Bundled services
    • 7.3 Digital TV (DTV)
    • 7.4 Videostreaming
    • 7.5 Communications: VoIP
      • 7.5.1 Cable TV (CATV)
      • 7.5.2 Satellite-based digital pay TV developments
      • 7.5.3 Digital Terrestrial TV (DTTV)
  • 8. Digital economy
    • 8.1 Overview
      • 8.1.1 E-commerce
      • 8.1.2 E-government
      • 8.1.3 E-health
  • 9. Mobile communications
    • 9.1 Market analysis
    • 9.2 Mobile statistics
      • 9.2.1 General statistics
      • 9.2.2 Prepaid cards
      • 9.2.3 Mobile voice
      • 9.2.4 Mobile data
      • 9.2.5 Mobile broadband
      • 9.2.6 Regulatory issues
      • 9.2.7 Mobile infrastructure
      • 9.2.8 Other infrastructure developments
      • 9.2.9 M2M networks
      • 9.2.10 NB-IoT
    • 9.3 Major mobile operators
      • 9.3.1 Orange Poland (PTK Centertel)
      • 9.3.2 Polkomtel/Plus GSM
      • 9.3.3 T-Mobile Poland
      • 9.3.4 Mobyland
      • 9.3.5 Mobile Virtual Network Operators (MVNOs)
    • 9.4 Mobile content and applications
      • 9.4.1 Mobile TV
      • 9.4.2 M-payment
      • Table 1 – Country statistics – 2016 (e)
      • Table 2 – Telephone network statistics – 2016 (e)
      • Table 3 – Internet user statistics – 2016 (e)
      • Table 4 – Broadband statistics – 2016 (e)
      • Table 5 – Mobile statistics – 2016
      • Table 6 – National telecommunications authority
      • Table 7 – Telecom revenue – 2008 - 2017
      • Table 8 – Telecom revenue by sector – 2010 - 2015
      • Table 9 – Telecom investment – 2011 - 2014
      • Table 10 – Enterprises in ICT – 2012 - 2015
      • Table 11 –ICT revenue – 2012 - 2015
      • Table 12 – Proportion of households with PCs and internet access – 2012 - 2016
      • Table 13 – Household internet access by type – 2015 - 2016
      • Table 14 – Interconnection revenue – 2009 - 2015
      • Table 15 – Proportion of bitstream lines by operator – 2012 - 2015
      • Table 16 – Wholesale access as proportion of DSL lines, by type – 2009 - 2013
      • Table 17 – Fixed numbers ported (from networks) – 2009 - 2015
      • Table 18 – Fixed-line telephony revenue – 2005 - 2016
      • Table 19 – Market share of revenue by main operator – 2010 - 2015
      • Table 20 – Market share of subscribers, Orange and altnets – 2006 - 2015
      • Table 21 – Fixed-line call traffic – 2007 - 2017
      • Table 22 – Market share of fixed-line accesses by technology – 2012 - 2015
      • Table 23 – Fixed-line telephony ARPU – 2009 - 2017
      • Table 24 – Orange Poland total retail WRL and POTS lines – 2011 - 2016
      • Table 25 – Orange Poland fixed-line voice ARPU – 2009 - 2016
      • Table 26 – Orange Poland financial data (PLN) – 2006 - 2016
      • Table 27 – Orange Poland financial data by type (€) – 2013 - 2016
      • Table 28 – Netia financial data – 2007 - 2016
      • Table 29 – Netia subscribers by type – 2008 - 2016
      • Table 30 – T-Mobile Poland fixed-line revenue – 2015 - 2016
      • Table 31 – Fixed lines in service and teledensity – 2000 - 2016
      • Table 32 – Fixed-line call traffic in service and teledensity – 2010 - 2016
      • Table 33 – International bandwidth – 2000 - 2015
      • Table 34 – Fixed-line revenue by type – 2010 - 2016
      • Table 35 – Smart infrastructure funding by program – 2014 - 2020
      • Table 36 – Broadband market revenue by sector – 2006 - 2015
      • Table 37 – Proportion of broadband market revenue by sector – 2006 - 2015
      • Table 38 – Broadband penetration by technology – 2010 - 2016
      • Table 39 – Internet market share of subscribers by technology – 2013 - 2015
      • Table 40 – Internet market share of revenue by technology – 2014 - 2015
      • Table 41 – Fixed-line broadband market share by operator – 2011 - 2015
      • Table 42 – Proportion of broadband connections by data rate – 2010 - 2015
      • Table 43 – Proportion of businesses with broadband – 2012 - 2016
      • Table 44 – Historic - Internet users, subscribers and penetration rates – 2000 - 2009
      • Table 45 – Historic - Internet users, subscribers and penetration rates – 2010 - 2018
      • Table 46 – Internet subscriber penetration rates – 2012 - 2017
      • Table 47 – Fixed broadband subscribers and penetration rate – 2004 - 2018
      • Table 48 – Forecast fixed broadband subscribers – higher growth scenario – 2018; 2020; 2022
      • Table 49 – Cable subscribers – 2004 - 2016
      • Table 50 – UPC Poland subscribers – 2008 - 2016
      • Table 51 – Cable market share of subscribers by operator – 2010 - 2015
      • Table 52 – Multimedia Polska broadband subscribers – 2009 - 2016
      • Table 53 – DSL broadband subscribers – 2003 - 2017
      • Table 54 – Orange Poland DSL subscribers – 2003 - 2016
      • Table 55 – Orange Poland VDSL and FttP subscribers – 2011 - 2016
      • Table 56 – Orange Poland broadband ARPU – 2008 - 2016
      • Table 57 – Netia broadband subscribers – 2008 - 2016
      • Table 58 – DSL market share of subscribers by operator – 2010 - 2015
      • Table 59 – Multimedia broadband subscribers – 2014 - 2016
      • Table 60 – Orange Poland fibre subscribers – 2015 - 2016
      • Table 61 – Satellite broadband subscribers – 2008 - 2016
      • Table 62 – Revenue distribution by bundle – 2014 - 2015
      • Table 63 – Proportion of subscribers by bundle – 2011 - 2015
      • Table 64 – Market share of bundled packages by operator – 2014 - 2015
      • Table 65 – Orange Poland Livebox, IPTV customers – 2008 - 2016
      • Table 66 – Netia IPTV subscribers – 2014 - 2016
      • Table 67 – VoIP traffic and subscribers – 2008 - 2015
      • Table 68 – UPC Poland – homes passed – 2003 – 2016
      • Table 69 – UPC Poland – subscribers by service type – 2003 - 2016
      • Table 70 – Vectra subscribers by service type – 2015 - 2016
      • Table 71 – Multimedia Polska financial data – 2009 – 2016
      • Table 72 – Multimedia Polska revenue by sector (old format) – 2009 – 2013
      • Table 73 – Multimedia Polska revenue by sector (new format) – 2012 – 2016
      • Table 74 – Multimedia Polska RGUs – 2009 - 2016
      • Table 75 – Multimedia Polska triple play subscribers by service – 2009 - 2016
      • Table 76 – nc+ pay TV revenue – 2014 - 2016
      • Table 77 – nc+ pay TV subscribers – 2014 - 2016
      • Table 78 – Cyfrowy Polsat financial data – 2004 - 2016
      • Table 79 – Cyfrowy Polsat operational data (old style) – 2004 - 2012
      • Table 80 – Cyfrowy Polsat operational data (new style) – 2012 - 2016
      • Table 81 – Orange DTH subscribers – 2008 - 2016
      • Table 82 – Proportion of individuals using e-commerce services – 2012 - 2016
      • Table 83 – Proportion of enterprises using e-government services – 2012 - 2015
      • Table 84 – Proportion of individuals using e-commerce services – 2012 - 2016
      • Table 85 – Average blended mobile ARPU – 2011 - 2015
      • Table 86 – Mobile market revenue – 2009 - 2018
      • Table 87 – Historic - Mobile subscribers and penetration rate – historic – 1995 - 2009
      • Table 88 – Mobile subscribers and penetration rate – 2010 - 2018
      • Table 89 – Mobile market share of revenue by operator – 2009 - 2015
      • Table 90 – Mobile market share of subscribers by operator – 2009 – 2016
      • Table 91 – Mobile market traffic and annual change – 2006 - 2016
      • Table 92 – Ratio of prepaid to postpaid subscribers – 2003 - 2016
      • Table 93 – Orange Poland prepaid subscribers – 2003 - 2016
      • Table 94 – T-Mobile Poland prepaid subscribers – 2005 - 2016
      • Table 95 – Mobile data traffic– 2008 - 2016
      • Table 96 – SMS messages sent and annual growth – 2006 - 2016
      • Table 97 – MMS messages sent and annual growth– 2006 - 2016
      • Table 98 – Mobile broadband market share of subscribers by operator (2G/3G) – 2008 - 2015
      • Table 99 – Dedicated mobile broadband subscribers and penetration rate – 2004 - 2017
      • Table 100 – Active mobile broadband subscribers – 2009- 2017
      • Table 101 – Orange dedicated mobile broadband subscribers – 2007 - 2016
      • Table 102 – Share of mobile broadband access by device – 2016
      • Table 103 – Mobile number portings – 2009 – 2015
      • Table 104 – European roaming charges – 2007 – 2016
      • Table 105 – European data roaming charges – 2014 - 2017
      • Table 106 – Roaming traffic (voice, SMS, data) – 2007 - 2015
      • Table 107 – M2M SIM cards in use – 2013 - 2016
      • Table 108 – M2M revenue – 2013 - 2016
      • Table 109 – Orange Poland mobile revenue – 2010 - 2016
      • Table 110 – Orange Poland mobile subscribers – 2007 - 2016
      • Table 111 – Orange total monthly voice ARPU – 2010 - 2016
      • Table 112 – Orange data ARPU share – 2008 - 2015
      • Table 113 – Polkomtel financial data (historic) – 2009 - 2013
      • Table 114 – Polkomtel subscribers – 2009 – 2010; 2012 - 2016
      • Table 115 – T-Mobile subscribers – 2007 - 2016
      • Table 116 – T-Mobile mobile financial data – 2005 - 2016
      • Table 117 – T-Mobile ARPU and churn – 2005 - 2016
      • Table 118 – Play mobile subscribers – 2007 - 2015
      • Table 119 – Netia mobile RGUs – 2010 - 2016
      • Chart 1 – Market share of subscribers, Orange and altnets – 2006 – 2015
      • Chart 2 – Orange Poland total retail lines – 2011 – 2016
      • Chart 3 – Orange Poland financial data (PLN) – 2006 – 2016
      • Chart 4 – Netia financial data – 2007 – 2016
      • Chart 5 – Netia subscribers by type – 2008 – 2016
      • Chart 6 – Broadband market revenue by sector – 2006 – 2015
      • Chart 7 – Proportion of broadband market revenue by sector – 2006 – 2015
      • Chart 8 – Proportion of broadband connections by data rate – 2010 – 2015
      • Chart 9 – Historic - Internet users, subscribers and penetration rates – 2005 – 2018
      • Chart 10 – Fixed broadband subscribers and penetration rate – 2004 – 2018
      • Chart 11 – UPC Poland subscribers – 2008 – 2016
      • Chart 12 – UPC Poland – subscribers by service type – 2003 – 2016
      • Chart 13 – Multimedia Polska financial data – 2009 – 2016
      • Chart 14 – Multimedia Polska revenue by sector – 2009 – 2016
      • Chart 15 – Multimedia Polska subscribers – 2009 – 2016
      • Chart 16 – Cyfrowy Polsat financial data – 2004 – 2016
      • Chart 17 – Mobile subscribers and penetration rate – 2000 – 2018
      • Chart 18 – Orange total monthly ARPU – 2009 – 2016
      • Chart 19 – T-Mobile financial data – 2005 – 2016
      • Exhibit 1 – The EU Regulatory Framework for communications
      • Exhibit 2 – Access, the local loop and unbundling – an overview
      • Exhibit 3 – 2G spectrum awarded

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