Peru’s mobile penetration is on a par with the regional average. While many Peruvians, especially urban dwellers, have multiple mobile subscriptions the use of mobile telephony is universal. The regulator reported in late 2017 that more than 90% of rural dwellers also have a mobile subscription.
Four mobile network operators compete in the mobile market: Telefónica Perú, trading as Movistar Perú, is the leading player and is followed by América Móvil’s local unit, trading as Claro Perú, and by the rebranded Entel Perú (formerly Nextel Perú) in third place. Vietnam’s Viettel, trading as Bitel, is the fourth player. Having launched services in mid-2014 the company has quickly gained subscribers and by mid-2017 had a market share approaching 12%. The company has also launched LTE services, complementing its existing 3G network.
In September 2016 Virgin Mobile became the first MVNO to launch services, hosted by Movistar, and by late 2017 a small number of other MVNOs had been licensed.
Peru’s mobile market still has considerable potential to expand, especially given the country’s low fixed broadband penetration which has encouraged the take-up of mobile data services. The auction of spectrum in the 700MHz band in May 2016 has enabled the MNOs to expand the reach and capability of LTE services nationally.
This report provides an overview of Peru’s mobile market, including profiles of the key operators and their strategies, as well as market statistics and subscriber forecasts.
Virgin Mobile Latin America sells its Virgin Mobile Peru unit to Inkacel; 901,000 blacklisted mobile devices blocked, growth in number portability stimulating competition; new rules enforced to streamline deployment of mobile infrastructure; Claro Perú and Movistar Perú extend TD-LTE in remote areas; regulator claims MNOs need to provide an additional 17,535 base stations by 2025; National Bank Association ASBANC selects Ericsson’s Wallet Platform for mobile financial services; regulator auctions 700MHz spectrum for LTE services; report update includes the regulator’s market data updates to June 2017, telcos’ financial and operating data for Q3 2017, recent market developments.
Telefónica del Perú (Movistar), América Móvil Perú (Claro), Entel Perú, Viettel Peru (Bitel), Virgin Mobile.
Number of pages 21
Last updated 1 Nov 2017
Analyst: Henry Lancaster
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