Hungary Telecoms Market Report

Telecoms, Mobile and Broadband - Statistics and Analyses

Publication Date: April 2024

Report Pages: 223

Analyst: Henry Lancaster

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Summary
Table Of Contents

Hungary’s telecom market sees increasing consolidation

Hungary’s telecom infrastructure has been upgraded in recent years following considerable investments made by telcos as they upgrade their mobile networks to 5G and deploy more fibre. These developments have helped operators to promote converged fixed and mobile service, and this in turn prompted 4iG to expand its service reach by investing in Vodafone Hungary. 4iG is now the second largest MNO in the country, and the top provider of fixed broadband and TV services.

As in many other markets in the region, the number of fixed-lines continues to fall as subscribers migrate to the mobile platform for voice and data services. However, growth in the fixed broadband sector remains resilient, with the number of subscribers having increased 2.8% in 2021, largely supported by the wider reach availability of fibre.

The regulator has introduced a number of measures aimed at promoting competition in the broadband market, which is pushing the drive for higher speed platforms and encouraging operators to invest in technology upgrades. As a result, Hungary has the highest fixed broadband penetration rate in Eastern Europe. By the end of 2022, the incumbent telco Maygar Telekom provided a 1Gb/s service to over 3.4 million premises across the country.

The dynamic mobile market is served by four MNOs and a small number of MVNOs. Mobile penetration is relatively high for the region, and there remains considerable growth in mobile broadband services delivered via upgraded networks. Revenue growth is focused on mobile data as operators struggle with competition and regulated tariff reductions, as well as reductions in the MTR.

Maygar Telekom is at the forefront of 5G developments, supported by the government, universities, other telcos, and vendors forming the Hungarian 5G Coalition.

This report provides an overview of Hungary’s telecoms market, highlighting regulatory developments, the major operators, fixed-line network infrastructure and a range of statistics. The report also covers the mobile voice and data sectors, including a review of regulations and operator strategies for adopting new technologies. In addition, the report reviews the fixed and wireless broadband market, including market analyses, statistics, and subscriber forecasts to 2027.

Key developments:

Telecom regulator starts auction of 32GHz spectrum for 5G-based mobile broadband services.
Government introduces additional tax on telcos’ revenue to shore up state finances.
Regulator extends mobile device upgrade subsidy scheme as the MNOs complete 3G network shutdowns.
Yettel Hungary extends the reach of its LTE-enabled OtthonNet broadband service nationally, and launches a 5G service.
4iG completes acquisition of Vodafone Hungary, acquires a 20% stake in Spacecom.
FttX subscriber base reaches 1.33 million.
Report update includes the regulator's market data to September 2022, telcos' financial and operating data to Q4 2022, updated Telecom Maturity Index charts and analyses, recent market developments.

Companies mentioned in this report:

Maygar Telecom, Vodafone Hungary (UPC Hungary), Hungarotel, GTS Datanet, B2B Europe, T-Mobile Hungary, Telenor Hungary, Invitel, Antenna Hungária

Key statistics
Regional Europe Market Comparison

Market characteristics
Market Leaders
Market Challengers
Market Emergents
TMI versus GDP
Mobile and mobile broadband penetration
Fixed versus mobile broadband penetration

Country overview
Telecommunications market

Telecom tax
Internet tax
Utility Tax

Regulatory environment

Regulatory authority
Fixed-line developments

Unified Telecommunications Act 2001
Electronic Communications Act 2003
Telecom sector liberalisation
Privatisation
Interconnect
Access
Number Portability (NP)
Carrier selection (CS) and carrier preselection (CPS)
European Electronic Communications Code

Mobile network developments

GSM licences
3G licence awards
Multi-Spectrum auction - 2014
900MHZ spectrum
450MHZ spectrum
3.4GHZ
700/2100/3600MHz auction – 2020
900/1800MHz auction – 2021
32GHz
Mobile Termination Rate (MTR)
Mobile Number Portability (MNP)
Roaming
SIM card registration

Mobile market

Market analysis
Mobile statistics

Mobile data
Mobile broadband

Mobile infrastructure

5G
4G (LTE)
3G
GSM
Other infrastructure developments

Major mobile operators

T-Mobile Hungary (MTEL)
Yettel (Telenor Hungary)
Vodafone Hungary
Digi Mobile
MPVI Mobil
Mobile Virtual Network Operators (MVNOs)

Mobile content and applications

m-Commerce
m-Marketing

Fixed-line broadband market

Introduction and statistical overview

Market analysis
Government national broadband strategy
Broadband statistics

Hybrid Fibre Coax (HFC) networks
Digital Subscriber Line (DSL) networks
Fibre-To-The-Premises (FTTP) networks
Other fixed-line broadband services

Wi-Fi
Satellite broadband

Digital economy

e-Government

Infrastructure

e-health
e-commerce
e-education

Fixed network operators

Introduction
Magyar Telekom

International expansion

Digi Telecom/Invitel
Monor
B2B Europe
Antenna Hungária

Telecommunications infrastructure

National telecom network

Magyar Telekom
Alternative operators

International infrastructure
Wholesaling

Appendix – Historic data
Glossary of abbreviations
Related reports

List of Tables

Table 1 – Top Level Country Statistics and Telco Authorities - Hungary – 2023 (e)
Table 2 – Change in telecom services revenue (HUF billion) by sector – 2011 – 2022
Table 3 – Maygar Telecom’s telecom tax contributions (HUF billion) – 2010 – 2022
Table 4 – Change in the number of fixed numbers ported – 2009 – 2021
Table 5 – Change in the number of mobile numbers ported – 2014 – 2019
Table 6 – Growth in the number of mobile subscribers and penetration – 2011 – 2026
Table 7 – Change in the share of mobile subscribers by MNO – 2011 – 2022
Table 8 – Change in the ratio of prepaid to postpaid subscribers – 2011 – 2022
Table 9 – Change in the number of prepaid and postpaid subscribers (million) – 2016 – 2022
Table 10 – Change in mobile sector revenue – 2009 – 2023
Table 11 – Growth in mobile data traffic – 2014 – 2022
Table 12 – Change in the volume of SMS and MMS traffic (million messages) – 2011 – 2022
Table 13 – Increase in the number of active mobile broadband subscribers and penetration – 2012 – 2027
Table 14 – Increase in mobile voice traffic – 2011 – 2022
Table 15 – Increase in the number of T-Mobile Hungary’s mobile broadband subscribers– 2011 – 2020
Table 16 – Growth in mobile broadband revenue – 2011 – 2020
Table 17 – Growth in the number of T-Mobile Hungary’s mobile subscribers – 2009 – 2022
Table 18 – Development of T-Mobile Hungary’s revenue – 2009 – 2022
Table 19 – T-Mobile Hungary’s quarterly mobile revenue (HUF million) by type – 2016 – 2022
Table 20 – Change in T-Mobile Hungary’s blended ARPU (€) – 2010 – 2019
Table 21 – Change in T-Mobile Hungary’s mobile ARPU (HUF / month) – 2010 – 2022
Table 22 – Decline in the number of Yettel Hungary’s mobile subscribers – 2011 – 2020
Table 23 – Development of Yettel Hungary’s financial data (€ million) – 2017 – 2022
Table 24 – Change in Yettel Hungary’s mobile ARPU (€ / month) – 2018 – 2020
Table 25 – Growth in the number of Vodafone Hungary’s mobile subscribers– 2011 – 2022
Table 26 – Growth in the number of Digi Telecom’s mobile subscribers– 2016 – 2022
Table 27 – Change in fixed broadband revenue (HUF billion) by platform – 2011 – 2022
Table 28 – Internet access revenue (HUF billion) by wireless and wired platform – 2011 – 2021
Table 29 – Growth in fixed-line broadband traffic (PB) – 2014 – 2022
Table 30 – Growth in the number of fixed broadband subscribers and penetration – 2012 – 2027
Table 31 – Fixed broadband market share of subscribers by major operator – 2011 – 2021
Table 32 – Fixed broadband market share of subscribers by minor operator – 2011 – 2021
Table 33 – Change in the number of fixed broadband lines above 30Mb/s, by platform – 2011 – 2021
Table 34 – Proportion of household internet connections by type – 2011 – 2018
Table 35 – Change in the proportion of fixed broadband subscriptions by data rate – 2015 – 2020
Table 36 – Increase in the number of cable broadband subscribers – 2011 – 2022
Table 37 – Growth in the number of Vodafone Hungary’s cable broadband subscribers– 2011 – 2022
Table 38 – Increase in the number of Magyar Telekom’s cable broadband subscribers – 2011 – 2022
Table 39 – Decline in the number of DSL broadband subscribers – 2011 – 2022
Table 40 – Decline in the number of Magyar Telekom’ retail DSL subscribers – 2011 – 2022
Table 41 – Growth in the number of FttX broadband subscribers – 2010 – 2022
Table 42 – Growth in the number of Magyar Telekom’s FttX subscribers – 2009 – 2022
Table 43 – Change in the number of wireless broadband subscribers – 2011 – 2022
Table 44 – Fixed-voice market share of subscribers by major operator – 2011 – 2021
Table 45 – Fixed-voice market share by minor operator – 2011 – 2021
Table 46 – Change in the market share of fixed telephony connections: PSTN, VoIP, VoCATV – 2012 – 2021
Table 47 – Development of Magyar Telekom Group’s revenue (HUF billion) by sector – 2011 – 2022
Table 48 – Development of Magyar Telekom’s financial data (HUF billion) – 2010 – 2022
Table 49 – Change in the number of Magyar Telekom’s wireline subscriber base by sector – 2011 – 2022
Table 50 – Change in the number of Digi Telecom’s subscribers by type – 2016 – 2021
Table 51 – Change in Digi Telecom’s financial data (€ million) – 2016 – 2020
Table 52 – Change in the number of fixed lines in service and teledensity – 2012 – 2027
Table 53 – Decline in fixed-line voice traffic – 2011 – 2022
Table 54 – Development of international internet bandwidth – 2011 – 2017
Table 55 – Historic – Fixed lines in service and teledensity – 2000 – 2010
Table 56 – Historic – Fixed-line voice traffic – 2002 – 2010
Table 57 – Historic – Development of international internet bandwidth – 2000 – 2010
Table 58 – Historic – Fixed broadband subscribers and penetration rate – 2000 – 2010
Table 59 – Historic – Internet access revenue by platform (HUF billion) – 2002 – 2010
Table 60 – Historic – Cable broadband subscribers – 2003 – 2010
Table 61 – Historic – Dial-up internet traffic – 2002 – 2015
Table 62 – Historic – DSL broadband subscribers – 2003 – 2010
Table 63 – Historic – Wireless broadband subscribers – 2003 – 2010
Table 64 – Historic – Use of e-government services (proportion of internet users) – 2010 – 2017
Table 65 – Historic – Mobile subscribers and penetration rate – 1998 – 2010
Table 66 – Historic – Mobile voice traffic – 2001 – 2010
Table 67 – Historic – Total SMS and MMS messages sent (million messages) – 2002 – 2010
Table 68 – Historic – Change in telecom services revenue by sector (HUF billion) – 2002 – 2010
Table 69 – Historic – Change in the share of mobile subscribers by MNO – 2006 – 2010
Table 70 – Historic – Change in the ratio of prepaid to postpaid subscribers – 2007 – 2010
Table 71 – Historic – Mobile broadband revenue – 2006 – 2010
Table 72 – Historic – Decline in Telenor Hungary’s mobile subscriber base – 2004 – 2010
Table 73 – Historic – Growth in the number of Vodafone Hungary’s mobile subscriber base – 2007 – 2010
Table 74 – Historic – Change in fixed broadband revenue by platform (HUF billion) – 2002 – 2010
Table 75 – Historic – Internet access revenue by wireless and wired platform (HUF billion) – 2002 – 2010
Table 76 – Historic – Proportion of household internet connections by type – 2006 – 2010
Table 77 – Historic – Growth in the number of UPC Hungary’s cable broadband subscriber base – 2003 – 2010
Table 78 – Historic – Increase in the number of Magyar Telekom’s cable broadband subscribers – 2004 – 2010
Table 79 – Historic – Decline in the number of Magyar Telekom’ retail DSL subscribers – 2004 – 2010
Table 80 – Historic – Development of Magyar Telekom Group’s revenue by sector (HUF billion) – 2006 – 2010
Table 81 – Historic – Change in the number of Magyar Telekom’s wireline subscriber base by sector – 2004 – 2010
Table 82 – Historic – Increase in the number of T-Mobile Hungary’s mobile broadband subscriber base – 2008 – 2010
Table 83 – Historic – Increase in the number of active mobile broadband subscribers and penetration – 2009 – 2010
Table 84 – Historic – Development of Telenor Hungary’s financial data (NOK million) – 2006 – 2018
Table 85 – Historic – Decline in Telenor Hungary’s monthly ARPU (NOK / month) – 2006 – 2018

List of Charts

Chart 1 – Europe Telecoms Maturity Index – Market Leaders
Chart 2 – Europe Telecoms Maturity Index – Market Challengers
Chart 3 – Europe Telecoms Maturity Index – Market Emergents
Chart 4 – Europe - Telecoms Maturity Index vs GDP per capita
Chart 5 – Europe – Mobile subscriber penetration vs mobile broadband penetration
Chart 6 – Scandinavia/Baltics fixed and mobile broadband penetration
Chart 7 – Northern Europe fixed and mobile broadband penetration
Chart 8 – Eastern Europe fixed and mobile broadband penetration
Chart 9 – Southern Europe fixed and mobile broadband penetration
Chart 10 – Change in telecom services revenue by sector – 2011 – 2022
Chart 11 – Maygar Telecom’s telecom tax contributions – 2010 – 2022
Chart 12 – Growth in the number of mobile subscribers and penetration – 2012 – 2027
Chart 13 – Change in the share of mobile subscribers by MNO – 2011 – 2022
Chart 14 – Change in the ratio of prepaid to postpaid subscribers – 2011 – 2022
Chart 15 – Change in the number of prepaid and postpaid subscribers – 2016 – 2022
Chart 16 – Change in mobile sector revenue – 2009 – 2023
Chart 17 – Growth in mobile data traffic – 2014 – 2022
Chart 18 – Change in the volume of SMS traffic – 2011 – 2022
Chart 19 – Increase in the number of active mobile broadband subscribers and penetration – 2012 – 2027
Chart 20 – Increase in mobile voice traffic – 2011 – 2022
Chart 21 – Increase in the number of T-Mobile Hungary’s mobile broadband subscribers– 2011 – 2020
Chart 22 – Growth in mobile broadband revenue – 2011 – 2020
Chart 23 – Growth in the number of T-Mobile Hungary’s mobile subscribers – 2009 – 2022
Chart 24 – Development of T-Mobile Hungary’s revenue – 2009 – 2022
Chart 25 – T-Mobile Hungary’s quarterly mobile revenue (HUF) by type – 2016 – 2022
Chart 26 – Change in T-Mobile Hungary’s mobile ARPU (HUF) – 2010 – 2022
Chart 27 – Decline in the number of Yettel Hungary’s mobile subscribers – 2011 – 2020
Chart 28 – Development of Yettel Hungary’s financial data (€ million) – 2017 – 2022
Chart 29 – Change in Yettel Hungary’s mobile ARPU (€ / month) – 2018 – 2020
Chart 30 – Growth in the number of Vodafone Hungary’s mobile subscribers– 2011 – 2022
Chart 31 – Growth in the number of Digi Telecom’s mobile subscribers– 2016 – 2022
Chart 32 – Change in fixed broadband revenue by platform – 2011 – 2022
Chart 33 – Internet access revenue by wireless and wired platform – 2011 – 2021
Chart 34 – Growth in fixed-line broadband traffic – 2014 – 2022
Chart 35 – Growth in the number of fixed broadband subscribers and penetration – 2012 – 2027
Chart 36 – Fixed broadband lines above 30Mb/s, by platform – 2011 – 2020
Chart 37 – Change in the proportion of fixed broadband subscriptions by data rate – 2015 – 2020
Chart 38 – Increase in the number of cable broadband subscribers – 2011 – 2022
Chart 39 – Growth in the number of Vodafone Hungary’s cable broadband subscribers– 2011 – 2022
Chart 40 – Increase in the number of Magyar Telekom’s cable broadband subscribers – 2011 – 2022
Chart 41 – Decline in the number of DSL broadband subscribers – 2011 – 2022
Chart 42 – Decline in the number of Magyar Telekom’ retail DSL subscribers – 2011 – 2022
Chart 43 – Growth in the number of FttX broadband subscribers – 2010 – 2022
Chart 44 – Growth in the number of Magyar Telekom’s FttX subscribers – 2009 – 2022
Chart 45 – Growth in the number of wireless broadband subscribers – 2011 – 2022
Chart 46 – Change in the market share of fixed telephony connections: PSTN, VoIP, VoCATV – 2012 – 2020
Chart 47 – Development of Magyar Telekom Group’s revenue by sector – 2011 – 2022
Chart 48 – Development of Magyar Telekom’s domestic revenue by type – 2010 – 2022
Chart 49 – Change in the number of Magyar Telekom’s wireline subscriber base by sector – 2011 – 2022
Chart 50 – Change in the number of Digi Telecom’s subscribers by type – 2016 – 2021
Chart 51 – Change in Digi Telecom’s financial data (€ million) – 2016 – 2020
Chart 52 – Change in the number of fixed lines in service and teledensity – 2012 – 2027
Chart 53 – Decline in fixed-line voice traffic – 2011 – 2022
Chart 54 – Development of international internet bandwidth – 2011 – 2017

List of Exhibits

Exhibit 1 – Map of Telecom Maturity Index global ranking among countries in Europe
Exhibit 2 – Generalised Market Characteristics by Market Segment
Exhibit 3 – Europe – Market Leaders and market developments
Exhibit 4 – Europe – Market Challengers and market developments
Exhibit 5 – Europe – Market Emergents and market developments
Exhibit 6– Access, the local loop and unbundling – an overview
Exhibit 7 – 2G spectrum awards
Exhibit 8 – Spectrum auction results – 2014

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Hungary Telecoms Market Report

Telecoms, Mobile and Broadband - Statistics and Analyses

Purchase this Report

Hungary’s telecom market sees increasing consolidation

Key developments:

Companies mentioned in this report:

Key statistics

Regional Europe Market Comparison

Country overview

Telecommunications market

Regulatory environment

Mobile market

Fixed-line broadband market

Digital economy

Fixed network operators

Telecommunications infrastructure

Appendix – Historic data

Glossary of abbreviations

Related reports

Purchase this Report

Share this Report

TMT Intelligence

A platform to scale your intelligence tasks

Research Methodology

Hot Topics

News & Views