Hungary - Telecoms, Mobile, Broadband and Digital Media - Statistics and Analyses

Publication Overview

This report provides a comprehensive overview of trends and developments in Hungary’s telecommunications market. The report analyses the mobile, internet, broadband, digital TV and converging media sectors. Subjects include:

  • Market and industry analyses, trends and developments;
  • Facts, figures and statistics;
  • Industry and regulatory issues;
  • Infrastructure developments;
  • Major Players, Revenues, Subscribers, ARPU, MoU;
  • Internet, VoIP, IPTV;
  • Mobile Voice and Data Markets;
  • Broadband (FttP, DSL, cable, wireless);
  • Convergence and Digital Media;
  • Government policies affecting the telecoms industry;
  • Market liberalisation and industry issues;
  • Telecoms operators – privatisation, IPOs, acquisitions, new licences;
  • Mobile technologies (GSM; 3G, HSPA, LTE).
Researcher:- Henry Lancaster
Current publication date:- May 2014 (13th Edition)

Researcher:- Henry Lancaster
Current publication date:- January 2017 (15th Edition)

Executive Summary

Hungary’s telcos encouraged to widen reach of super-fast broadband

The number of fixed-lines in Hungary has been affected by the changing consumer use of such services and by the trend for fixed-to-mobile substitution. Fixed-line operators have thus looked to fixed-line and mobile broadband services to boost revenue. The economic crisis of recent years has also affected telecom revenue, though recovery since 2013 has improved spending habits among consumers and so helped revitalise sector revenue. However, financial recovery among telcos has been rendered more difficult by the government’s telecom and utility taxes. The tax on internet data traffic was criticised by the European Commission, and the rate was reduced to 18% in early 2017. Other taxes on calls and messaging services are also in place.

In late 2015 the government struck deals with Maygar Telekom and a number of other operators under which the telcos are extending super-fast broadband access to underserved areas. For its part, the government agreed not to provide funding to competitors in specific areas where telcos undertook to provide network upgrades.

Hungary has high broadband penetration for the region. Infrastructure-based competition is intense, with an extensive cable network, mainly operated by UPC Hungary, competing against DSL services and a vibrant and rapidly expanding fibre sector. The regulator has introduced a number of measures aimed at promoting market competition. Competition and the demand for bandwidth are pushing the drive for higher speed platforms, and so have encouraged operators to invest in FttX and DOCSIS3.0 upgrades. Both of these technologies will be increasingly important to the market during the next few years. It is expected that UPC Hungary will begin to deploy DOCSIS3.1 technology later in 2017, providing data at 1Gb/s or higher. In addition, amendments to the Utility Tax have encouraged operators to accelerate the deployment of superfast networks (those which provide data of at least 30Mb/s).

The dynamic mobile market is served by three mobile network operators and a growing number of MVNOs. The bundled services operator DIGI Telecommunications is building up a mobile network based on its 1800MHz concessions, supplemented by spectrum in the 3.4GHz which it secured at auction in June 2016. Mobile penetration is relatively high for the region, and there remains considerable growth in mobile broadband services delivered via upgraded networks. These upgrades have supported a rapid increase in the use of smartphones, and consequently of mobile data. Revenue growth is focused on mobile data as operators struggle with competition and regulated tariff reductions, as well as reduced MTRs.

This report provides an overview of Hungary’s telecoms market, highlighting regulatory developments, the major operators, fixed-line network infrastructure, and a variety of insightful statistics. The report also reviews the mobile market, covering the major players, voice and data services, and regulations. In addition, the report assesses the fast-developing broadband and digital media sectors, including market analyses, statistics and scenario-based forecasts for fixed broadband to 2021.

Key developments:

  • Amendments to Utility Tax encouraging operators to accelerate deployment of superfast broadband networks;
  • Deutsche Telekom acquires GTS Central Europe’s business in Hungary;
  • New access regulations incorporate fibre and cable infrastructure sharing;
  • Government invests HUF150 billion in program to deliver universal 30Mb/s broadband services by 2018;
  • Telcos strike deal with the government to extend broadband to underserved areas;
  • RG Networks launches satellite broadband via Eutelsat;
  • FttX subscriber base broaches 520,000;
  • Government expands e-payment systems;
  • Maygar Telecom steps up e-health initiatives;
  • Vodafone Hungary and DIGI Telecommunications secure spectrum in the 3.4GHz band;
  • Magyar Telekom and Telenor Hungary expand LTE coverage through joint network using the 800MHz band;
  • Magyar Telekom expands NFC-enabled MobilTárca mobile wallet service;
  • T-Mobile expands LTE-A services offering data at up to 300Mb/s;
  • UPC cable sector dominance following purchase of FiberNet assets, launches 250Mb/s service;
  • UPC launches mobile service as an MVNO;
  • Report update includes the regulator’s market data to October 2016, telcos’ financial and operating data to Q3 2016, recent market developments.

Companies mentioned in this report:

Magyar Telekom, Invitel, Antenna Hungaria, GTS-Datanet, B2B Europe, UPC Hungary, Hungarotel, GTS Datanet, T-Mobile Hungary, Telenor Hungary, Vodafone Hungary, T-Home, FiberNet, Maygar Televizio, TV2.

Table of Contents

  • 1. Key statistics
    • 1.1 Country overview
  • 2. Telecommunications market
    • 2.1 Introduction
    • 2.2 Telecom tax
    • 2.3 Internet tax
    • 2.4 Utility Tax
  • 3. Regulatory environment
    • 3.1 Historical overview
    • 3.2 Unified Telecommunications Act 2001
    • 3.3 Electronic Communications Act 2003
    • 3.4 EU Regulatory Framework
    • 3.5 Revised NFR
    • 3.6 Regulatory authority
      • 3.6.1 Telecom sector liberalisation
      • 3.6.2 Privatisation
      • 3.6.3 Interconnect
      • 3.6.4 Access
      • 3.6.5 Number Portability (NP)
      • 3.6.6 Carrier selection (CS) and carrier preselection (CPS)
  • 4. Fixed network operators
    • 4.1 Introduction
    • 4.2 Magyar Telekom
      • 4.2.1 International expansion
    • 4.3 Invitel
    • 4.4 Monor
    • 4.5 B2B Europe
    • 4.6 Antenna Hungária
  • 5. Telecommunications infrastructure
    • 5.1 National telecom network
      • 5.1.1 Magyar Telekom
      • 5.1.2 Alternative operators
    • 5.2 International infrastructure
    • 5.3 Wholesaling
  • 6. Broadband market
    • 6.1 Introduction and statistical overview
      • 6.1.1 Market analysis
      • 6.1.2 Broadband statistics
      • 6.1.3 Forecasts – fixed broadband subscribers – 2016; 2018; 2021
    • 6.2 Hybrid Fibre Coax (HFC) networks
    • 6.3 Asymmetrical Digital Subscriber Line (ADSL)
    • 6.4 Fibre-to-the-Premises (FttP) networks
    • 6.5 Other fixed broadband services
      • 6.5.1 Wi-Fi
      • 6.5.2 Satellite broadband
  • 7. Digital media
    • 7.1 Introduction
    • 7.2 Bundled services
    • 7.3 Regulatory developments
    • 7.4 Magyar Televizió (MTV)
    • 7.5 TV2
    • 7.6 RTL Klub
    • 7.7 Videostreaming
    • 7.8 Cable TV (CATV)
      • 7.8.1 UPC Hungary
      • 7.8.2 T-Home
      • 7.8.3 Invitel
      • 7.8.4 Antenna Digital
    • 7.9 Satellite-based pay TV developments
    • 7.10 Digital Terrestrial TV (DTTV)
    • 7.11 Communications
      • 7.11.1 VoIP
  • 8. Digital economy
    • 8.1 E-government
      • 8.1.1 Infrastructure
    • 8.2 E-health
    • 8.3 E-Commerce
    • 8.4 E-education
  • 9. Mobile communications
    • 9.1 Market analysis
    • 9.2 Mobile statistics
      • 9.2.1 General statistics
      • 9.2.2 Mobile data
      • 9.2.3 Mobile broadband
    • 9.3 Regulatory issues
      • 9.3.1 GSM licences
      • 9.3.2 3G licence awards
      • 9.3.3 Multi-spectrum auction
      • 9.3.4 900MHz spectrum
      • 9.3.5 26GHz spectrum
      • 9.3.6 450MHz spectrum
      • 9.3.7 3.4GHz
      • 9.3.8 Mobile Termination Rates (MTRs)
      • 9.3.9 Mobile Number Portability (MNP)
      • 9.3.10 Roaming
    • 9.4 Mobile infrastructure
      • 9.4.1 Digital networks
      • 9.4.2 Other infrastructure developments
    • 9.5 Major mobile operators
      • 9.5.1 T-Mobile Hungary (MTel)
      • 9.5.2 Telenor Hungary
      • 9.5.3 Vodafone Hungary
      • 9.5.4 MPVI Mobil
      • 9.5.5 Mobile Virtual Network Operators (MVNOs)
    • 9.6 Mobile content and applications
      • 9.6.1 m-TV
      • 9.6.2 m-commerce
      • 9.6.3 m-marketing
      • Table 1 – Country statistics – 2016 (e)
      • Table 2 – Telephone network statistics – 2016 (e)
      • Table 3 – Internet subscriber statistics – 2016 (e)
      • Table 4 – Mobile statistics – 2016 (e)
      • Table 5 – National telecommunications authority
      • Table 6 – Telecom services revenue by sector – 2009 - 2015
      • Table 7 – Households with telecom services – 2005 - 2015
      • Table 8 – Maygar Telecom telecom tax contributions – 2010 - 2016
      • Table 9 – Cumulative fixed-number portings – 2014 - 2016
      • Table 10 – Fixed-voice market share of subscribers by major operator – 2011 - 2016
      • Table 11 – Fixed-voice market share by minor operator – 2011 - 2016
      • Table 12 – Market share of fixed telephony by service – 2012 - 2015
      • Table 13 – Magyar Telekom Group financial data – 2006 - 2016
      • Table 14 – Magyar Telekom domestic financial data – 2011 - 2016
      • Table 15 – Magyar Telekom subscribers by sector – 2011 - 2016
      • Table 16 – Invitel financial data by sector – 2010 - 2015
      • Table 17 – Invitel financial data by sector (new format) – 2015 - 2016
      • Table 18 – Invitel subscribers – 2010 - 2016
      • Table 19 – GTS Central Europe revenue – 2010; 2012 - 2013
      • Table 20 – Historic - Fixed lines in service and teledensity – 2000 - 2009
      • Table 21 – Fixed lines in service and teledensity – 2010 - 2017
      • Table 22 – Fixed-line voice traffic – 2002 - 2015
      • Table 23 – Total international internet bandwidth – 2000 - 2015
      • Table 24 – Internet access revenue by platform – 2002 - 2015
      • Table 25 – Dial-up internet traffic – 2002 - 2015
      • Table 26 – Historic - Internet users and penetration rates – 1999 - 2009
      • Table 27 – Internet users and penetration rates – 2010 - 2017
      • Table 28 – Fixed broadband subscribers and penetration rate – 2000 - 2017
      • Table 29 – Fixed broadband market share of subscribers by major operator – 2011 - 2016
      • Table 30 – Fixed broadband market share of subscribers by minor operator – 2011 - 2016
      • Table 31 – Fixed broadband lines above 30Mb/s, by platform – 2011 - 2016
      • Table 32 – Proportion of internet connections by type – 2011 - 2015
      • Table 33 – Forecast fixed broadband subscribers – 2016; 2018; 2021
      • Table 34 – Cable broadband subscribers – 2003 - 2017
      • Table 35 – Cable broadband subscribers via DOCSIS3.0 – 2012 - 2016
      • Table 36 – UPC cable broadband subscribers – 2003 - 2016
      • Table 37 – Magyar Telekom cable broadband subscribers – 2004 - 2016
      • Table 38 – DSL broadband subscribers – 2007 - 2017
      • Table 39 – Magyar Telekom retail DSL subscribers – 2004 – 2016
      • Table 40 – FttX broadband subscribers – 2010 - 2017
      • Table 41 – Magyar Telekom FttX subscribers – 2010 - 2016
      • Table 42 – Wireless broadband subscribers – 2006 - 2015
      • Table 43 – TV market share by main operators – 2009 - 2016
      • Table 44 – TV market share by platform – 2009 - 2016
      • Table 45 – TV subscribers by reception – 2009 - 2016
      • Table 46 – Cable TV subscriptions taken in bundles – 2015
      • Table 47 – Magyar Telekom IPTV subscribers – 2007 - 2016
      • Table 48 –Cable TV subscribers – 2002 - 2015
      • Table 49 – Cable TV sector revenue and investment – 2009 - 2015
      • Table 50 – UPC – homes passed – 2003 - 2016
      • Table 51 – UPC – Subscribers by service type – 2003 - 2016
      • Table 52 – UPC Hungary financial data (historic) – 2006 - 2009
      • Table 53 – Magyar Telekom (T-Home) cable TV subscribers – 2004 - 2016
      • Table 54 – Satellite subscribers – 2009 - 2016
      • Table 55 – T-Home satellite TV subscribers – 2008 - 2016
      • Table 56 – DTTV (MinDig TV) subscribers – 2012 - 2016
      • Table 57 – Proportion of voice lines by technology – 2010 – 2016
      • Table 58 – VoIP and VoCATV lines in service – 2008 - 2016
      • Table 59 – Historic - Mobile subscribers and penetration rate – 1998 - 2009
      • Table 60 – Mobile subscribers and penetration rate – 2010 - 2017
      • Table 61 – Mobile voice market share by SIM cards – 2006 - 2015
      • Table 62 – Ratio of prepaid to postpaid subscribers – 2007 - 2015
      • Table 63 – Mobile sector revenue – 2009 - 2015
      • Table 64 – Smart phones in use – 2006 - 2016
      • Table 65 – Household penetration of mobile devices – 2011 - 2015
      • Table 66 – Historic - Total SMS and MMS messages sent – 2002 - 2016
      • Table 67 – Mobile broadband subscribers per operator – 2009 - 2014
      • Table 68 – Mobile data traffic by operator – 2009 - 2014
      • Table 69 – Mobile voice traffic – 2001 - 2015
      • Table 70 – T-Mobile mobile broadband subscribers – 2008 - 2016
      • Table 71 – Mobile broadband revenue – 2006 - 2015
      • Table 72 – European roaming charges – 2007 – 2016
      • Table 73 – European data roaming charges – 2014 - 2017
      • Table 74 – T-Mobile subscribers – 2003 - 2016
      • Table 75 – T-Mobile revenue (€) – 2004 - 2016
      • Table 76 – T-Mobile revenue (HUF) – 2014 - 2016
      • Table 77 – T-Mobile ARPU – 2004 - 2016
      • Table 78 – Telenor subscribers – 2004 - 2016
      • Table 79 – Telenor financial data – 2006 - 2016
      • Table 80 – Telenor Monthly ARPU – 2006 - 2016
      • Table 81 – Telenor Monthly ARPU – 2006 – 2016
      • Table 82 – Vodafone subscribers – 2007 - 2016
      • Chart 1 – Telecom services revenue by sector – 2009 – 2015
      • Chart 2 – Magyar Telekom Group financial data – 2006 – 2016
      • Chart 3 – Magyar Telekom domestic financial data – 2011 – 2016
      • Chart 4 – Magyar Telekom subscribers by sector – 2011 – 2016
      • Chart 5 – Invitel subscribers – 2010 – 2016
      • Chart 6 – Fixed lines in service and teledensity – 2005 – 2017
      • Chart 7 – Internet access revenue by platform – 2002 – 2015
      • Chart 8 – Fixed broadband subscribers and penetration rate – 2003 – 2017
      • Chart 9 – TV market share by platform – 2009 – 2016
      • Chart 10 – TV subscribers by reception – 2009 – 2016
      • Chart 11 – UPC – Subscribers by service type – 2003 – 2016
      • Chart 12– Proportion of voice lines by technology – 2010 – 2016
      • Chart 13 – VoIP and VoCATV lines in service – 2008 - 2016
      • Chart 14 – Mobile subscribers and penetration rate – 2005 – 2017
      • Chart 15 – Telenor mobile financial data – 2006 – 2016
      • Exhibit 1 – The EU regulatory framework for communications
      • Exhibit 2 – Access, the local loop and unbundling – an overview
      • Exhibit 3 – Number portability defined
      • Exhibit 4 – Carrier selection and carrier preselection overview
      • Exhibit 5 – 2G spectrum awards
      • Exhibit 6 – Spectrum auction results – 2014

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