Global Digital and Sharing Economy - The E-commerce and M-Commerce Transformation

Publication Overview

This report provides a comprehensive overview of trends and developments for the Global Digital Economy in terms of the Sharing Economy, E-commerce, E-health, E-education and E-government. The report analyses the key trends occurring in these sectors, supported by statistics and examples.

Subjects include:

  • Global sharing economy;
  • Global e-commerce market;
  • Global e-health and m-health market;
  • Global e-education and e-learning market;
  • Global e-government market.

Researchers:- Kylie Wansink.
Current publication date:- February 2017 (9th Edition)

Executive Summary

The sharing economy movement matures and e-commerce continues to thrive

The “sharing economy” movement is maturing and citizens and corporations alike have accepted that popular business models like Uber and Airbnb seem here to stay. This has caused the traditional industries with vested interests in these markets to make adjustments to their own business models and competition strategies with the sharing economy in mind. This had often resulted in the margins in the initial stages of the sharing economy to have either shrunk or stayed the same.

E-commerce and m-commerce in general continue to rise and rise around the world. Other trends closely linked to this such as e-health and e-government initiatives also continue to gather pace. However, there is a divide occurring with some of the poorest nations around the world still unable to access suitable digital infrastructure to access such services.

Based on the growth of internet and mobile users alone, it is hardly any wonder that e-commerce and m-commerce are thriving. Online spending is proving resilient and even buoyant in most markets. The Asia Pacific region, in particular, is considered a key area for future growth.

In 2017 mobile commerce is expected to grow faster than e-commerce. Some of the large markets expected to see a high growth in m-commerce include China, Japan, India, South Korea, Taiwan, Malaysia and the United Kingdom.

Most governments around the world are now well aware of the importance of implementing digital services and solutions such as online services, cloud computing and m-government. The benefits of many of these developments include cutting costs and improving processes and information flow with the primary aim to improve customer service for citizens. Cloud computing has been well received by many government organisations and BuddeComm sees governments around the world continue to deploy cloud platforms and indeed increase spending in this area.

BuddeComm believes the Public Service should be a key driver in creating an innovative digital economy. Some of the public sectors are facing massive cost increases – take healthcare, for instance – that are economically unsustainable. Therefore, governments around the world have a huge role to play in building an innovative culture that could be an example for the rest of the economy and at the same time be an enormous boost to it.

This report explores the maturing global digital sharing economy movement as well as the e-commerce, e-education, e-health and e-government sectors. It provides examples, analyses and statistics.

Key developments:

  • BuddeComm has observed that the growth in the Sharing Economy has demonstrated the mounting trust and confidence consumers, businesses and government alike now place in online services.
  • It appears that now, as a collective society, we are beginning to embrace the digital tools and services and finally begin to use them to our advantage.  
  • Two areas of the sharing economy that still require resolution include issues surrounding regulations and insurances.
  • With high-speed broadband connections increasing, the digital economy has been again in a growth phase. The industry is proving very resilient despite the economic downturn and the long-term prospects for the digital economy are very positive. 

Table of Contents

  • 1. The sharing and networking economy
    • 1.1 The maturing of the sharing economy
    • 1.2 Robots vs the sharing economy
    • 1.3 Computer transactions, not people, are driving the need for all-fibre networks
    • 1.4 Collaborative consumption
      • 1.4.1 Opportunities
      • 1.4.2 Inhibitors
    • 1.5 Sharing economy published statistics
      • 1.5.1 Space rental and ride-sharing set to drive sharing economy
    • 1.6 Examples of sharing economy services
      • 1.6.1 Concierge services
      • 1.6.2 Vacant parking spaces on the internet
      • 1.6.3 YouTube for authors
      • 1.6.4 Currency Exchange
    • 1.7 Transport a key area for the sharing economy
    • 1.8 Crowdsourced WiFi, homespots
      • 1.8.1 Community WiFi around the world
  • 2. Global E-Commerce, E-Payments and M-Commerce trends
    • 2.1 Global e-commerce market
      • 2.1.1 Underlying trends
      • 2.1.2 The digital commerce evolution
    • 2.2 Market leaders
    • 2.3 E-payments
    • 2.4 Building on the Bitcoin platform
      • 2.4.1 Bitcoin
      • 2.4.2 Blockchain and smart contracts
    • 2.5 Key e-commerce trends
      • 2.5.1 Omni-channel retailing
      • 2.5.2 Carrier billing for emerging markets
      • 2.5.3 Content Delivery Networks (CDNs)
      • 2.5.4 Cloud computing and e-commerce
      • 2.5.5 Security concerns
    • 2.6 Global e-commerce market statistics
    • 2.7 Global m-commerce market
      • 2.7.1 Market analysis
      • 2.7.2 M-payments
      • 2.7.3 Key m-commerce trends
      • 2.7.4 Global m-commerce market statistics
    • 2.8 Internet banking (E-banking and m-banking)
      • 2.8.1 The changing face of e-banking
      • 2.8.2 Banks under e-pressure
      • 2.8.3 M-banking
      • 2.8.4 Mobile advertising
  • 3. Global E-Education and E-Goverment trends
    • 3.1 E-education
      • 3.1.1 E-education statistics
      • 3.1.2 Self-Paced E-Learning (SPEL)
      • 3.1.3 Learning Management Systems (LMSs)
      • 3.1.4 Corporate e-learning
    • 3.2 Will STEM and flipped classrooms lead the e-education transformation?
    • 3.3 Education system will hit economic crisis point
      • 3.3.1 Education is not keeping up with social changes
      • 3.3.2 Economic costs will force the system to change
      • 3.3.3 Governments will be forced to stop costs spiralling out of control
      • 3.3.4 Medieval education system hard to reform
    • 3.4 What is happening with e-education?
      • 3.4.1 Education transformation will guide e-learning
      • 3.4.2 Internet media companies moving the sector forward
      • 3.4.3 Self-learning in developing economies
      • 3.4.4 Gamification
      • 3.4.5 Schools as platforms for individual learning
    • 3.5 Tele-education – the quiet achiever
    • 3.6 E-education: part of smart, trans-sector community
      • 3.6.1 Mobile learning
      • 3.6.2 Cloud computing and e-education
      • 3.6.3 Tele-presence and e-education
      • 3.6.4 Skype in the classroom
      • 3.6.5 Off-net video in the medical field
      • 3.6.6 E-learning and Open Source
      • 3.6.7 Massive Open Online Courses (MOOCs)
      • 3.6.8 Virtual worlds for education
      • 3.6.9 Crowdsourcing
    • 3.7 Digital education approaching reality
    • 3.8 E-government
      • 3.8.1 Governments under pressure
      • 3.8.2 Governments are a key driver to the digital economy
      • 3.8.3 E-government leaders
  • 4. Global E-Health trends
    • 4.1 Healthcare – next sector on the block for e-transformation
      • 4.1.1 P4 Medicine
    • 4.2 E-health
    • 4.3 The disruptive e-healthcare market has arrived!
    • 4.4 Healthcare is a massive global industry
      • 4.4.1 Healthcare spending statistics
      • 4.4.2 E-health statistics
    • 4.5 Integrated care and medicine
      • 4.5.1 Patient must remain central
      • 4.5.2 How to stimulate growth of e-health
      • 4.5.3 Videoconferencing in healthcare
    • 4.6 Key market directions
      • 4.6.1 Broadband essential to maintain public health system
      • 4.6.2 Internet already a popular source for health information
      • 4.6.3 Business opportunities for e-hospitals
      • 4.6.4 M2M and IT also key to sustainable healthcare
      • 4.6.5 Cloud computing and healthcare
      • 4.6.6 Big Data use in medical science
      • 4.6.7 Apple, Google, IBM and healthcare
    • 4.7 Healthcare analysis – ‘no outcome, no income’
    • 4.8 M-Health
      • 4.8.1 Smartphones are pushing mobile health
      • 4.8.2 Wearable wireless devices and healthcare
    • 4.9 Remote patient monitoring
      • 4.9.1 Remote patient monitoring devices
      • 4.9.2 Connected medical devices
    • 4.10 Privacy and security a key concern
      • 4.10.1 Quality of service needs to be considered
      • 4.10.2 Accountability and transparency
  • 5. Global online and mobile advertising trends
    • 5.1 Market summary
      • 5.1.1 Changes in digital advertising
      • 5.1.2 Digital marketing key statistics
    • 5.2 Key online advertising categories
      • 5.2.1 In-game advertising
      • 5.2.2 Social network advertising
      • 5.2.3 Online video advertising
      • 5.2.4 Search engine advertising
    • 5.3 Mobile advertising
      • 5.3.1 Advertising on mobile apps
      • 5.3.2 Mobile Location-Based Advertising (Geo-marketing)
    • 5.4 Market trends
      • 5.4.1 TV and smart TV advertising
      • 5.4.2 Digital ad exchanges
      • 5.4.3 Click fraud
      • 5.4.4 Multi-screen approach gains attention
    • 5.5 Internet media companies – Google versus facebook
    • 5.6 The effect of big data on the advertising industry
      • 5.6.1 Online advertising does not improve the overall result for advertisers
      • Table 1 – Global – homespots by the major providers – 2014
      • Table 2 – Top 10 web properties worldwide – 2016
      • Table 3 – Global e-commerce spending – 2011 – 2016; 2019
      • Table 4 – Global top 10 countries – online spending market share - 2015
      • Table 5 – Global - mobile entertainment revenues – 2011 - 2017
      • Table 6 – Global m-commerce sales – 2012 - 2018
      • Table 7 – Global m-commerce sales by region – 2013; 2017
      • Table 8 – US m-commerce sales – 2011 - 2017
      • Table 9 – Global app store revenue – 2011 - 2020
      • Table 10 – Global e-learning market value – 2010; 2012; 2015; 2018; 2020
      • Table 11 – Self-Paced E-Learning market by region – 2013; 2016
      • Table 12 – M-Learning market by region – 2013; 2016
      • Table 13 – Global media ad spending and annual change – 2011 - 2018
      • Table 14 – Global digital ad spending and annual change – 2011 – 2016
      • Table 15 – Global mobile advertising spending and annual change – 2011 – 2016
      • Table 16 – Top ten countries by ad spending per person and per digital Internet user – 2014
      • Table 17 – Social network advertising revenue by region – 2013 - 2015
      • Table 18 – Global search engine advertising revenue – major companies – 2013 - 2015
      • Table 19 – Global market share of mobile advertising revenue – major companies – 2012 - 2015
      • Table 20 – Google (Alphabet) advertising revenue (total and mobile) – 2006 - 2017
      • Table 21 – Facebook advertising revenue (total and mobile) – 2011 - 2016
      • Exhibit 1 – Digital economy – key developments
      • Exhibit 2 – Popular online activities
      • Exhibit 3 – A different approach to employment
      • Exhibit 4 – Examples of popular online retail websites around the world
      • Exhibit 5 – Walmart versus Amazon
      • Exhibit 6 – The rise of PayPal
      • Exhibit 7 – M-commerce in Japan
      • Exhibit 8 – South Korea: stimulating broadband by spending on e-education
      • Exhibit 9 – A shared vision of the future of education
      • Exhibit 10 – Advantages of e-learning
      • Exhibit 11 – Top 7 Learning Management Systems (LMSs) - 2015
      • Exhibit 12 – Connect To Learn
      • Exhibit 13 – New Media Consortium (NMC)
      • Exhibit 14 – Examples of open source e-learning projects
      • Exhibit 15 – Definition: E-Government
      • Exhibit 16 – Examples of digital tools available to governments
      • Exhibit 17 – Examples of common web based e-government applications
      • Exhibit 18 – Snapshot of health care spending around the world
      • Exhibit 19 – Video consultancy covered by Australian Medicare
      • Exhibit 20 – Advantages of e-health
      • Exhibit 21 – Examples of popular health related websites
      • Exhibit 22 – Use of the internet for health information among French young adults
      • Exhibit 23 – Quality of healthcare information on YouTube
      • Exhibit 24 – Digital healthcare appointment systems
      • Exhibit 25 – Apple’ ResearchKit for medical research via iPhones
      • Exhibit 26 – Healthcare monitoring for the elderly
      • Exhibit 27 – Digital advertising cost considerations
      • Exhibit 28 – Top industries estimated spending on mobile advertising – 2015

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Number of pages 95

Status Current

Last updated 6 Feb 2017
Update History

Lead Analyst: Kylie Wansink

Contributing Analyst:

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