Digital Media - Video Streaming (Fixed and Mobile Services) Insights - Global Trends and Statistics


Video applications over broadband are being used by many different industries for advertising, marketing, demonstration, entertainment and communication purposes. Video streaming already makes up the largest component of internet traffic, and is set to continue growing faster than other digital formats.

Streaming video providers face increasing competition as more and more companies enter this extremely promising market. The most successful of these has been US-based Netflix. Since 2010, it has been gradually expanding outside of its domestic market, and in early 2017 it had over 93 million subscribers worldwide, with its international presence driving growth.

Besides commercially produced media, users are producing their own videos to share their interests with like-minded people. YouTube proved early on that watching videos on the internet, particularly free user-generated videos, could be hugely popular, and this trend is continuing to grow.

Video streaming over mobile networks is forecast to grow strongly, although not quite as dramatically as initially expected. Due to poor data allowance and steep prices, users tend to watch mobile video over WiFi more than over a cellular network.

This report provides an insight into the key trends taking place in online and mobile video media. For information on IPTV and home networking systems, see separate report: Digital Media - Broadcasting Transformation - Smart TV, Pay TV and Digital TV Insights.

Latest developments:

In 2017 YouTube launched its own streaming TV service; In January 2016 Facebook further strengthened its video capabilities with the launch of its Facebook Live Video feature; China Telecom is the largest IPTV provider in terms of subscribers, followed by Orange, AT&T and Verizon; In 2016 the Chinese e-commerce provider Alibaba launched an online video streaming service known as Tmall Box Office.

Companies mentioned in this report:

Google YouTube; Facebook; Netflix; Amazon; Hulu; BBC iPlayer; ABC iView; Microsoft Zune; Walmart Vudu; Playstation; Apple; Blockbuster (Dish Network); Blinkx; Barnes and Noble; Walt Disney, China Telecom, AT&T, Orange, Verizon.

Table of Contents

  • 1. Synopsis
  • 2. Definitions
  • 3. The video streaming market
    • 3.1 Market Overview
    • 3.2 Market statistics
    • 3.3 Market fragmentation inhibits growth
  • 4. Online video media
    • 4.1 Introduction
    • 4.2 Online video media versus IPTV
    • 4.3 Advantages of video streaming
  • 5. Video-On-Demand services
  • 6. Industry insights
    • 6.1 TV Everywhere (TVE) and multi-screens
    • 6.2 Video Content Delivery Network (CDN) services
    • 6.3 Geo-blocking
    • 6.4 Copyright and internet media
  • 7. Brief case studies
    • 7.1 Netflix
    • 7.2 YouTube
  • 8. Video streaming over mobile networks
    • 8.1 On-demand mobile TV and download –to-mobile
    • 8.2 Broadcast mobile TV
    • 8.3 Mobile TV market summary
    • 8.4 Smartphones and mobile TV
  • 9. Conclusion: The future of video in telecoms
  • 10. Related reports
  • Table 1 – Global IPTV subscribers – 2010 – 2017
  • Table 2 – Global OTT video streaming revenue – 2015; 2021
  • Table 3 – Netflix subscriptions – 2011 – Q1 2017
  • Table 4 – Netflix consolidated revenue – 2009 – Q1 2017
  • Exhibit 1 – Examples of key IPTV vendors worldwide
  • Exhibit 2 – Equivalence between access modes and traditional audiovisual use
  • Exhibit 3 – Blockbuster closes its stores across America
  • Exhibit 4 – Definition: Content Delivery Networks (CDN)

Related Reports

Focus Report Profile


Digital Media
Mobile & Wireless Broadband and Media

Number of pages 14

Status Current

Last updated 28 Apr 2017
Update History

Analyst: Kylie Wansink

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