BuddeComm Intelligence Report - The Media Industry and the Disruptive Impact of Digital Services


With the rise of digital platforms, the media industry has had to change, and this transformation will continue in 2018. In newspaper and book publishing, TV and radio broadcasting, film, music, advertising and other forms of media, we see that the national walls that protect local organisations within traditional models are crumbling. In other words, it is no longer an issue of local market share. It is now about international market share. Over-The-Top providers have also had an enormous impact on the traditional media, as well as the telcos.

But in general, despite the obvious need to move with the times, many organisations are still grappling with the digital economy and questioning the impact it will have on them – or, even worse, are ignorant about it. In many cases, their own consumers are well ahead of them.

The public sector is also seriously affected by this, and may even have greater difficulties with the transition. They should learn from the problems in other sectors, especially book and newspaper publishing. The issues encountered by the Healthcare and Education industries are also classic examples.

The digital media companies are the clear leaders; however, there are parallel developments taking place: one driven by Digital TV using the broadcasting networks, and one driven by broadband using fixed and mobile telecom infrastructure. In 2018, the advertising spending being directed towards digital media and mobile will continue to grow, further escalating the problems for the traditional media.

This report broadly describes and analyses the effect that digital media and convergence is having on the media industry. It uses the long-standing book publishing industry as a case study of one example where digital media is having an enormous impact.

Table of Contents

  • 1. Synopsis
  • 2. The digital economy – what is at stake for you?
  • 3. Advertising important to media industry
  • 4. Collapse of the traditional media industry
  • 5. Market insights
    • 5.1 From calls to applications
    • 5.2 Expect delays and roadblocks
    • 5.3 Fragmentation, consolidation, mergers and acquisitions
    • 5.4 Where are the new opportunities?
    • 5.5 Think international
    • 5.6 Media and Telco’s adapting business to the new Digital Economy
    • 5.7 Copyright and the Internet –attempts to regulate
  • 6. Media companies need to disaggregate and rebuild
    • 6.1 Brand key in online media
      • 6.1.1 Rapidly changing online news market
      • 6.1.2 Learn to value brands
  • 7. E-books
    • 7.1 Digital e-readers/e-books
  • 8. The challenging newspaper publishing sector
  • 9. The anomaly of the mass media
    • 9.1 Analysis of media trends
  • 10. Related reports
  • Table 1 – Global media ad spending and annual change – 2015 - 2020
  • Table 2 – Global digital ad spending and annual change – 2011 – 2018
  • Table 3 – Global mobile advertising spending and annual change – 2011 – 2017
  • Table 4 – Top ten countries by ad spending per person and per digital Internet user – 2018
  • Table 5 – Most popular formats for receiving news in the UK – 2015
  • Table 6 – Most popular formats for receiving news in the USA – 2016
  • Exhibit 1 – Price fixing allegations

Related Reports

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Digital Economy
Digital Media

Number of pages 23

Status Current

Last updated 25 Oct 2017
Update History

Analyst: Kylie Wansink

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