Brazil - Mobile Operators - Statistics and Analyses

Synopsis

Four companies dominate Brazil’s mobile telecom market: Telefónica’s Vivo, América Móvil’s Claro, Telecom Italia’s TIM Brasil, and the domestic player Oi which recently extracted itself from an ill-fated partnership with Portugal Telecom. Together, these four control 97% of the country’s mobile subscriber base. Vivo is the leading player, while TIM Brasil and Claro compete closely for second place. The remainder of the market is shared between Algar Telecom, Sercomtel, Nextel Brasil, and the country’s first Mobile Virtual Network Operator (MVNO), Porto Seguro, which launched services in 2012.

Although Brazil’s MVNO market is still embryonic, it has attracted a great deal of interest from national and international investors. Companies are being understandably cautious, considering the dominance of the dominance of the MNOs in the Brazilian mobile market, compounded by the poor economy which has made it difficult for telcos to sustain revenue growth. The telecom sector regulator, Anatel, has issued a number of MVNO authorisations, and more are expected. The most significant MVNO launch on the cards is Virgin Mobile, which hopes to become the largest MVNO in Latin America with its youth-focused, transparent market strategy. In 2014 the company signed a deal to be hosted on Telefónica’s network. The launch of operations in Brazil has been delayed by bureaucratic complications and regulatory procedures. Virgin Mobile Latin America currently offers services in Mexico, Chile and Colombia.

This report profiles Brazil’s mobile operators, and includes updated statistical data and a range of analyses related to operator strategies in this competitive market.

Key developments:

Vivo retains market lead in LTE into 2016; TIM Brasil signs LTE roaming with Telecom Italia; MNOs sign up 32.53 million LTE subscribers by March 2016; Datora rebrands as Vodafone Brazil following M2M partnership deal; report update includes telcos’ operating and financial data to Q1 2016, regulator’s market data to April 2016, recent market developments.

Companies covered in this report include:

TelefônicaBrasil/Vivo, TIM Brasil, Claro, Oi, Nextel Brasil, Algar/CTBC Telecom, SercomtelCelular, Unicel/Aeiou, Porto Seguro, Datora Telecom, Virgin Mobile, Sisteer, Terapar.

Table of Contents

  • 1. Synopsis
  • 2. Mobile Network Operators (MNOs)
    • 2.1 Introduction
    • 2.2 Vivo (Telefônica Brasil)
      • 2.2.1 Financials
      • 2.2.2 Vivo company history
      • 2.2.3 Telemig-acquired by Vivo
      • 2.2.4 Telefónica and Telecom Italia – crossholding issues
      • 2.2.5 Telefónica buys out Portugal Telecom
    • 2.3 TIM Brasil
      • 2.3.1 Financials
    • 2.4 Claro
    • 2.5 Oi
      • 2.5.1 Amazônia Celular – acquired by Oi
      • 2.5.2 Brasil Telecom – acquired by Oi
      • 2.5.3 Merger with Portugal Telecom
    • 2.6 Nextel Brasil
    • 2.7 CTBC/Algar Telecom
    • 2.8 Sercomtel Celular
    • 2.9 Unicel/Aeiou (defunct)
  • 3. Mobile Virtual Network Operators (MVNO)
    • 3.1 Porto Seguro
    • 3.2 Vodafone Brazil (Datora)
    • 3.3 Virgin Mobile
    • 3.4 Correios
  • 4. Related reports
  • Table 1 – Mobile operators’ market share – 2002 - 2016
  • Table 2 – 3G/mobile broadband market share by operator – 2009 – 2016
  • Table 2 – LTE subscriber market share by operator – 2014 – 2016
  • Table 5 – Vivo mobile subscribers – 2002 - 2016
  • Table 6 – Vivo/Telemig– mobile subscribers (historic) – 2002 - 2007
  • Table 3 – Vivo mobile revenue (R$) – 2010 - 2015
  • Table 4 – Vivo financial data (€) – 2013 - 2016
  • Table 7 – TIM Brasil – mobile financial data – 2010 - 2016
  • Table 7 – TIM Brasil – mobile financial data (€) – 2014 - 2016
  • Table 8 – TIM Brasil – mobile subscribers – 2002 - 2016
  • Table 9 – Claro Brazil mobile revenue – 2010 - 2016
  • Table 10 – Claro Brazil – mobile subscribers – 2002 - 2016
  • Table 11 – Oi mobile revenue – 2012 - 2016
  • Table 12 – Oi – mobile subscribers – 2002 - 2016
  • Table 13 – Oi/Amazônia/BrT – mobile subscribers –2002 - 2008 (historic)
  • Table 14 – NII Holdings mobile revenue (R$) – 2012 - 2015
  • Table 15 – Nextel Brazil revenue ($) – 2010 - 2016
  • Table 16 – Nextel Brazil – mobile subscribers – 2002 - 2016
  • Table 17 – Algar Telecom mobile revenue – 2009 - 2016
  • Table 18 – Algar Telecom mobile subscribers – 2003 - 2016
  • Table 19 – Sercomtel – mobile subscribers – 2003 - 2015
  • Table 20 – MVNO subscribers – 2012 - 2016
  • Table 21 – Port Seguro mobile subscribers – 2012 - 2016
  • Exhibit 1 – Subdivision of Brazil into regions and areas for mobile licensing
  • Exhibit 2 – Telefônica Brasil (trading as Vivo) at a glance
  • Exhibit 3 – Vivo – concessions
  • Exhibit 4 – The uneasy marriage between Telefónica and Portugal Telecom (historic)
  • Exhibit 5 – TIM Brasil at a glance
  • Exhibit 6 – TIM Brasil – concession awards for frequency bands A, B, D, E
  • Exhibit 7 – Claro Brasil at a glance
  • Exhibit 8 – Claro Brazil – concessions
  • Exhibit 9 – Oi (TNL PCS) at a glance
  • Exhibit 10 – Oi – concession awards for frequency bands A, D, E, M

Related Reports

Focus Report Profile

Technologies

Companies (Major Players)
Mobile & Wireless Broadband and Media
Mobile Communications (voice and infrastructure)

Number of pages 24

Status Current

Last updated 20 May 2016
Update History

Analyst: Henry Lancaster

Purchase this Report

US$185.00

Licence Information

Share this Report

Purchase with Confidence

Paul has been a consistent champion of improving broadband in Australia, and is most deserving of the industry's ongoing support.

B Beckor, Callpoint, Australia

Special Offers

Bahrain - Telecoms, Mobile and Broadband
US$215.00 until 5 Oct 2016
(normal price US$435.00)

Iran - Telecoms, Mobile and Broadband
US$210.00 until 5 Oct 2016
(normal price US$420.00)

Sample Reports

A selection of downloadable samples from our Annual Publications catalogue.


Download a Sample Report

More than 4,000 customers from 140 countries utilise BuddeComm Research

Are you interested in BuddeComm's Consulting Services?

News & Views

Have the latest telecommunications industry news delivered to your inbox by subscribing to Paul's FREE weekly News & Views.

Contact us

Email
pbc@budde.com.au