Australia - Video Streaming, Broadcasting and Pay TV

Publication Overview

The digital TV and video streaming industry continues to evolve and growing strongly as it moves towards 2017. Consumer habits are shifting from broadcast TV to on-demand content – especially video streaming. Traditional TV viewing is increasingly facing competition from other viewing platforms such as smart phones and tablets and from the rise of video streaming specialists such as Netflix.

This report offers a wealth of information on the Video Streaming market including:-

  • Development and general trends in regards to the transformation of broadcasting;
  • Key trends taking place in online video;
  • Video streaming overview and analysis;
  • Overview of the Australian pay TV and analysis of the competitive threats;
  • IPTV major players overview including; Netflix, Foxtel and Stan.

Researchers:- Phil Harpur, Paul Budde, Kylie Wansink
Current publication date:- May 2017 (3rd Edition)

Executive Summary

Consolidation in Australia’s VOD Market Begins

Australia’s leading pay TV provider FOXTEL during the last few years has struggled to increase pay TV penetration in Australia. The market has also seen the launch of competing OTT platforms, including Stan and Netflix. These offer competitively priced basic packages, commonly below AU$10 per month letting consumers’ view content at a time of their choosing. Traditional TV viewing patterns continue to fall gradually in Australian households, and the advent of OTT viewing as well as IPTV will see a more rapid shift from linear to time-shifted TV in coming years.

The distribution advantage held by FOXTEL is slipping away as the NBN becomes built out over a greater number of premises, so expanding the reach of capable broadband infrastructure which enables subscribers to access OTT and IPTV content.

Following the end of analogue broadcasting, Australians have been able to access many more Free-to-Air TV channels as digital broadcasts. Although there are more channels available, the number of viewing hours has remained relatively stable for a number of years, and as a result individual channels, and particularly specific shows, have seen declining viewer numbers. Viewing habits have also been affected by the advent of catch-up TV services, which are available from the main broadcasters. In addition, subscription video services from operators such as Stan and Netflix are further eroding live TV viewing as subscribers choose instead to watch programs at a time of their choosing.

There are two major categories of paid online video content: Pay-per-view video-on-demand (PVOD) and subscription video-on-demand (SVOD) services. SVOD has emerged as the major category of paid online content in Australia. The global streaming revolution is gathering pace. Streaming is closing in on broadcast TV. The entry of SVOD providers Netflix, Presto TV and Stan saw a rapid update of SVOD services. This rapid increase in the rate of adoption of SVOD is occurring where high quality broadband is already available. The NBN will accelerate this trend as the mass deployment of high quality (fibre) broadband takes place via the NBN and will significantly decrease cost of delivery of SVOD.

The Internet now rivals broadcast TV as a vehicle to deliver consumer content. Its shift in user behaviour continues to drive change in the TV and media industries, prompting a move away from old formats and business models and ushering in an era of high-quality, on-demand entertainment. The broadcasters have been late entering the market - their focus has been on protecting their traditional business which are under threat from declining revenues, rather than on establishing a strong foothold in the SVOD market. Amongst the existing pay TV or free-to-air subscriptions there will be increased pressure on profitability as competition for content pushes up the cost of licensing. One of the few options left for broadcasters (and other traditional media companies) is to merge, in order to cut costs and increase their customer base.

In addition to Free-to-Air TV, pay TV is also under increasing structural pressure from SVOD providers such as Netflix. Fetch TV is emerging as a strong competitor to the incumbent Foxtel. Slowly but surely the NBN is being rolled out and this is something that also benefits Fetch, whose services are delivered via broadband. This distribution media supplies a great opportunity to offer an alternative to Australia’s leading pay TV service Foxtel.

With such a large number of national and international players competing consolidation is starting to take place. Quickflix has been forced to exit the market in 2016, followed by Foxtel’s Presto service later on in that year. BuddeComm predicts that the rate of SVOD growth moving into 2018 and 2019 will begin to taper off and eventually level off in around five years time. 

Key Developments

Smart TV, pay TV, digital TV, subscription television, FTA TV, subscribers, penetration, additional subscription streams for subscribers, ARPU, revenue

Key companies mentioned in this report:

Telstra, Optus, FetchTV, Bigpond, Google, Apple, iiNet, ABC, Netflix, Foxtel, NBN Co, Quickflix, Hulu, AUSTAR, FOXTEL, Optus, TransACT, SelecTV, Telstra, TV Plus,, Presto TV, Stan, Australian Broadcasting Corporation (ABC), Special Broadcasting Service (SBS), Seven West, Nine Entertainment, TEN, Free TV.

Table of Contents

  • 1. Broadcasting transformation – Smart TV, Pay TV and Digital TV insights
    • 1.1 Broadcasting changing beyond recognition
    • 1.2 Market analysis
      • 1.2.1 Cloud computing and broadcasting
      • 1.2.2 Broadcasting is moving to broadband
    • 1.3 Digital TV
      • 1.3.1 Digital TV market overview
      • 1.3.2 Summary of key trends
    • 1.4 Pay TV
    • 1.5 Cable TV
    • 1.6 OTT and cord cutting - USA
    • 1.7 HDTV
      • 1.7.1 HDTV market overview
    • 1.8 Ultra-HD/4K TV
      • 1.8.1 4K to drive bandwidth demand to gigabit levels
    • 1.9 The Smart or Connected TV
      • 1.9.1 Introduction
      • 1.9.2 Digital media players connecting smartphones to TVs
      • 1.9.3 Smart TV threatens broadcasters
  • 2. Pay TV, Free-to-Air TV – statistics and analysis
    • 2.1 The Pay TV Market
      • 2.1.1 Market trends in 2017
      • 2.1.2 Industry overview
      • 2.1.3 Subscriber statistics
      • 2.1.4 Consumer penetration statistics
      • 2.1.5 Usage Statistics
      • 2.1.6 Revenue statistics
      • 2.1.7 Advertising revenue
      • 2.1.8 ARPU and churn Statistics
      • 2.1.9 Infrastructure statistics and Availability
    • 2.2 Foxtel
      • 2.2.1 Company information
      • 2.2.2 Company analysis
      • 2.2.3 Operational results
      • 2.2.4 Financial results
      • 2.2.5 Acquisitions, alliances and subsidiary companies
      • 2.2.6 Products and Services
      • 2.2.7 Company history
    • 2.3 The Free-to-Air TV Market
      • 2.3.1 Trends and analysis
      • 2.3.2 Impact of SVOD on traditional TV
      • 2.3.3 Major FTA Providers
      • 2.3.4 Usage Statistics
      • 2.3.5 Advertising market statistics
  • 3. Video streaming – key market insights
    • 3.1 Fixed and Mobile services
      • 3.1.1 Definitions
      • 3.1.2 The video streaming market
      • 3.1.3 Online video media
      • 3.1.4 Video-On-Demand services
      • 3.1.5 Industry insights
      • 3.1.6 Brief case studies
      • 3.1.7 Video streaming over mobile networks
    • 3.2 Major players
      • 3.2.1 Definitions
      • 3.2.2 Introduction
      • 3.2.3 AFLTV
      • 3.2.4 Australian Broadcasting Corporation (ABC)
      • 3.2.5 Apple TV
      • 3.2.6 BBC iPlayer
      • 3.2.7 FetchTV
      • 3.2.8 Foxtel
      • 3.2.9 Freeview
      • 3.2.10 Getflix
      • 3.2.11 Google
      • 3.2.12 Hayu
      • 3.2.13 Hulu
      • 3.2.14 Netbay IPTV
      • 3.2.15 iiNet/TransACT
      • 3.2.16 Netflix
      • 3.2.17 Ninemsn /Nine
      • 3.2.18 Optus TV
      • 3.2.19 Quickflix
      • 3.2.20 Special Broadcasting Service (SBS)
      • 3.2.21 Seven Network
      • 3.2.22 Stan
      • 3.2.23 Telstra Media
      • 3.2.24 TPG
      • 3.2.25 Dendy
    • 3.3 Mobile video streaming
      • 3.3.1 Introduction
      • 3.3.2 Definitions
      • 3.3.3 Impact of SVOD on traditional TV
      • 3.3.4 Impact of SVOD on the Pay TV Market
      • 3.3.5 SVOD Market Sizing and Subscribers
      • 3.3.6 Inhibitors to SVOD Market Growth
      • 3.3.7 Global Trends
      • 3.3.8 SVOD Market Trends
      • 3.3.9 Consumer Usage Trends
      • 3.3.10 Market Analysis
      • 3.3.11 Other Market Research Studies and surveys
  • 4. Digital radio
    • 4.1 Market overview
      • 4.1.1 Introduction
      • 4.1.2 Market Analysis
      • 4.1.3 Market statistics
      • 4.1.4 Digital radio still being trialled regionally
      • 4.1.5 Regional deployment of digital radio
      • 4.1.6 Digital radio as a supplementary service
      • 4.1.7 Challenge from mobile broadcasts
      • 4.1.8 The radio stations
      • 4.1.9 Retailers and digital radio
      • 4.1.10 Community digital radio gains broadcasting funds
      • 4.1.11 Digital radio provided in vehicles increasing
      • 4.1.12 Digital radio coverage extended in some metropolitan areas
      • 4.1.13 Regulatory developments
      • 4.1.14 Agreement on new Digital Audio Broadcasting (DAB) standard
    • 4.2 Features and benefits of digital radio
      • 4.2.1 Reception quality
      • 4.2.2 Text, images and data
      • 4.2.3 Visual radio
      • 4.2.4 Music downloading
      • 4.2.5 Greater programming capacity
      • 4.2.6 Traffic information
      • 4.2.7 Advertising
      • 4.2.8 Pay radio
      • 4.2.9 Internet radio
      • Table 1 – Global - digital TV households – 2009 – 2016; 2020
      • Table 2 –Global - digital TV market share – 2006; 2009; 2011 - 2015; 2020
      • Table 3 – Top 10 countries – digital TV households - 2014
      • Table 4 – Global - pay TV subscribers – 2010 – 2019
      • Table 5 – Pay TV subscribers, Foxtel, others and total – 2008 - 2017
      • Table 6 – Pay TV subscribers – annual change by major operator – 2008 - 2017
      • Table 7 – Pay TV subscribers – annual change by major operator (historic) – 1997 - 2014
      • Table 8 – Historic – AUSTAR pay TV subscribers – 2008 - 2011
      • Table 9 – Pay TV household penetration rates – 2005 - 2017
      • Table 10 – Historic - Pay TV household penetration rates – 1997 - 2004
      • Table 11 – Historic - Pay TV revenue by major operator – 1997 - 2004
      • Table 12 – Pay TV revenue by major operator – 2005 - 2016
      • Table 13 – Historic - Percentage change of pay TV revenue by major operator – 1998 - 2004
      • Table 14 – Percentage change of pay TV revenue by major operator – 2005 - 2016
      • Table 15 – Subscription TV advertising revenue and annual change – 2000 - 2016
      • Table 16 –ARPU levels per operator AUSTAR versus FOXTEL – 2003 - 2016
      • Table 17 – Pay TV industry annual churn rates – 1996 - 2016
      • Table 18 – Total FOXTEL and wholesale subscribers – 2012 - 2017
      • Table 19 – Historic - FOXTEL and wholesale subscribers by annual change – 2012 - 2014
      • Table 20 – Historic - Subscriber annual churn rate – 2002 - 2014
      • Table 21 – Historic – FOXTEL and wholesale subscribers – 2002 - 2011
      • Table 22 – Historic – FOXTEL and wholesale subscribers by annual change – 2003 - 2011
      • Table 23 – Historic – FOXTEL subscribers by type – 2008 - 2012
      • Table 24 – FOXTEL – Key Financial Indicators – 2015 - 2016
      • Table 25 – FOXTEL – Key Financial Indicators – 2014 - 2015
      • Table 26 – FOXTEL – Revenue and Net Income – 2012 - 2015
      • Table 27 – FOXTEL - Revenue and Net Income (US$) – 2012 - 2015
      • Table 28 – FOXTEL monthly ARPU – 2003 - 2016
      • Table 29 – AUSTAR key operating and financial figures – 2009 - 2012
      • Table 30 – Number of television and radio licences on issue
      • Table 31 – Preferred Entertainment Activities– 2012; 2016
      • Table 32 – Historic - Percentage shares of capital city TV advertising market – 1998 - 2015
      • Table 33 – Historic - Metropolitan advertising revenue for FTA commercial networks – 2009 - 2015
      • Table 34 – Historic - Regional and total advertising revenue for FTA commercial networks – 2009 - 2015
      • Table 35 – Global IPTV subscribers – 2010 – 2017
      • Table 36 – Global OTT video streaming revenue – 2015; 2021
      • Table 37 – Netflix subscriptions – 2011 – Q1 2017
      • Table 38 – Netflix consolidated revenue – 2009 – Q1 2017
      • Table 39 – Total number of Fetch TV subscribers 2012 - 2016
      • Table 40 – Average SVoD streaming speed by ISP – 2015
      • Table 41 – Quickflix subscribers – 2008 - 2015
      • Table 42 – Telstra cumulative T-Box device sales – 2011 - 2014
      • Table 43 – Forecast - Television households and subscriptions in Australia – 2014 - 2019
      • Table 44 – Estimated size of digital radio listening audience – 2009 - 2015
      • Table 45 – Cumulative digital device sales – 2009 - 2015
      • Table 46 – Funding of digital radio community radio – 2009 - 2016
      • Table 47 – Digital radio sales in vehicles – 2011 - 2015
      • Chart 1 – Preferred Entertainment Activities– 2012; 2016
      • Chart 2 –Time Spent Watching TV by method of programming – 2016
      • Exhibit 1 – Will broadcasting move to the cloud?
      • Exhibit 2 – Set-Top Boxes (STBs)
      • Exhibit 3 – Historical overview - HDTV
      • Exhibit 4 – Overview of new media activities from pay TV operators
      • Exhibit 5 – Pay TV rollouts by state
      • Exhibit 6 – FOXTEL at a glance
      • Exhibit 7 – AUSTAR brief company history – 1994 - 2012
      • Exhibit 8 – Listing of major commercial television licences by Network ID and affiliation
      • Exhibit 9 – Examples of key IPTV vendors worldwide
      • Exhibit 10 – Equivalence between access modes and traditional audiovisual use
      • Exhibit 11 – Blockbuster closes its stores across America
      • Exhibit 12 – Definition: Content Delivery Networks (CDN)
      • Exhibit 13 – Brief timeline of music on the internet – 1984 - 2014

Related Reports

Annual Publication Profile

Technologies

Broadcasting
Digital Media
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Regulations & Government Policies
Strategies & Analyses (Industry & Markets)

Number of pages 96

Status Current

Last updated 24 May 2017
Update History

Lead Analyst: Phil Harpur

Contributing Analysts:

Paul Budde
Kylie Wansink

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