Australia - Mobile Communications - Mobile Network Operators and MVNOs

Synopsis

The Australian mobile market is dominated by the three major mobile network operators Telstra, Optus, and Vodafone (VHA). These have been able to offer LTE services on a wholesale basis thus encouraging growth in the LTE sector.

There is also a significant number of Mobile Virtual Network Operators (MVNO) in Australia:

  • These companies purchase wholesale mobile services from the MNOs, provide services under their own brand and typically provide their own billing and customer care.
  • Key MVNOs in Australia include Amaysim, Kogan Mobile, Aldi Mobile, Ovo Mobile, Boost Mobile, Lebara Mobile and Virgin Mobile.

MVNO Amaysim recently launched NBN products, however in late 2018 Amaysim sold its fixed line broadband customer base to regional telecommunications operator Southern Phone. The transaction will enable the company to simplify its operating structure, defend and grow its core mobile and energy businesses, and invest in its technology platforms.

Mobile broadband usage continues to grow strongly, a trend which will continue in the wake of the marketing of a wide range of affordable and more capable devices, and of LTE population coverage which by 2018 had reached about 98%.

4.5G and 5G are the new frontiers linked to wearable device communications and other IoT and M2M activities. Telstra clearly has both the IoT and the M2M market in its sights – the many interconnectivity aspects involved in smart energy are especially high on the company’s list.

This report evaluates the strategies and performances of the mobile network operators, including financial and operational data. It also reviews the main MVNOs and presents an industry overview as well as data and analysis on the trends and key developments in these maturing markets.

Key developments:

  • Amaysim recently announced the launch of its NBN products.
  • 4.5G and 5G are the new frontiers linked to wearable device communications and other IoT and M2M activities.
  • Telstra has both the IoT and M2M markets in its sights.

Companies mentioned in this report:

MeU Mobile; Amaysim, Woolworths, Crazy Johns, JB HiFi, Telstra, Optus, VHA, Hutchison Australia, 3, NBN, Virgin Mobile, Vodafone, Aldi Mobile; Boost Mobile, Lebara, Kogan Mobile, Red Bull Mobile, Macquarie Telecom, Pivotel,

Table of Contents

  • 1. Synopsis
  • 2. Mobile operator ecosystem structure
  • 3. Market analyses
    • 3.1 The rise of mobile data services
  • 4. Mobile Network Operators (MNOs)
    • 4.1 Telstra
      • 4.1.1 Overview
      • 4.1.2 Mobile network
      • 4.1.3 LTE-Advanced (LTE-A)
      • 4.1.4 Wholesale LTE
      • 4.1.5 Financial statistics and operating statistics
    • 4.2 Optus
      • 4.2.1 Overview
      • 4.2.2 Mobile network
      • 4.2.3 5G developments
      • 4.2.4 VoLTE
      • 4.2.5 Financial and operating statistics
    • 4.3 Vodafone Hutchison Australia (VHA)
      • 4.3.1 Company overview
      • 4.3.2 NBN rollout
      • 4.3.3 3G and HSPA networks
      • 4.3.4 4G LTE network
      • 4.3.5 5G Network
      • 4.3.6 Financial and operating statistics
      • 4.3.7 MVNO deals
      • 4.3.8 Network upgrades
      • 4.3.9 IoT Strategy
      • 4.3.10 5G Strategy
  • 5. Mobile Virtual Network Operators (MVNOs)
    • 5.1 Market definition
    • 5.2 Market overview
    • 5.3 Market statistics
    • 5.4 Historical overview
    • 5.5 Amaysim
    • 5.6 Kogan Mobile
    • 5.7 Aldi Mobile
    • 5.8 Ovo Mobile
    • 5.9 Lebara Mobile
    • 5.10 Boost Mobile
    • 5.11 TravelSIM
    • 5.12 Virgin Mobile
    • 5.13 Woolworths Mobile
    • 5.14 MeU Mobile
  • 6. Closed MVNOs
    • 6.1 Red Bull Mobile
  • 7. Mobile resellers
    • 7.1 Background information
    • 7.2 Resellers on the Telstra network
    • 7.3 Resellers on the Optus network
    • 7.4 Resellers on the Vodafone network
  • 8. Related reports
  • Table 1 – Telstra Group - Top Line Annual Financial Results - 2005 - 2018
  • Table 2 – Telstra Group - Revenue ($billion) by Product Segment and Annual Change – 2017 - 2018
  • Table 3 – Telstra mobile prepaid and postpaid revenue – 2008 – 2018
  • Table 4 – Telstra mobile services revenue – 2009 - 2018
  • Table 5 – Telstra mobile ARPU - prepaid, postpaid, mobile broadband – 2004 – 2018
  • Table 6 – Telstra - Mobile Subscribers (millions) by prepaid, postpaid, wholesale – 2008 - 2018
  • Table 7 – Optus Group – Financial Results by Consumer Segment – 2014 - 2018
  • Table 8 – Optus mobile revenue – 2009 – 2018
  • Table 9 – Optus - mobile subscribers and annual change – 2005 - 2018
  • Table 10 – Optus -mobile pre/postpaid and mobile broadband customers (thousands) – 2008 - 2018
  • Table 11 – Optus mobile subscriber - Monthly ARPU – 2009 - 2018
  • Table 12 – Historic - Optus mobile subscribers, annual change – 1998 - 2004
  • Table 13 – Vodafone Australia revenue – 2009 - 2018
  • Table 14 – VHA Monthly ARPU – 2015 - 2018
  • Table 15 – Historic - HTA key metrics - 2009 - 2015
  • Table 16 – Historic - Monthly ARPU and by segment – 2009 - 2012
  • Table 17 – Historic - Vodafone Australia revenue – 1996; 1998 - 2008
  • Table 18 – Vodafone Australia (Group) – subscribers (millions) by type – 2009 – 2018
  • Table 19 – Historic - VHA MVNO customers – 2014 – 2016
  • Table 20 – Retail Mobile subscribers share by MNO and MVNO – 2016 – 2017
  • Table 21 – Historic - Retail Mobile subscribers share by MNO and MVNO – 2013 – 2015
  • Table 22 – Retail mobile subscriber market share by MNO and MVNO - 2015 - 2016
  • Table 23 – Amaysim Mobile subscribers and subscriber churn – 2015 - 2017
  • Chart 1 – Optus - mobile subscribers and annual change – 2001 - 2018
  • Exhibit 1 – MVNO models
  • Exhibit 2 – Australian MVNOs Mobile carriers - 2018
  • Exhibit 3 – Mobile carriers and selected resellers and MVNEs

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As usual, you’ve done a splendid job of bringing an industry well and truly into the spotlight.

I think that without your input and passion, Australia would have barely scratched the surface of the benefits that can and will be achieved with the wholesale adoption of Smart Grid and Smart City concepts.

Glenn Latch, SKYZER TECHNOLOGIES

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