Australia - Mobile Communications - Mobile Network Operators and MVNOs
The Australian mobile market is dominated by the three major mobile network operators Telstra, Optus, and Vodafone (VHA). These have been able to offer LTE services on a wholesale basis thus encouraging growth in the LTE sector.
There is also a significant number of Mobile Virtual Network Operators (MVNO) in Australia:
These companies purchase wholesale mobile services from the MNOs, provide services under their own brand and typically provide their own billing and customer care.
Key MVNOs in Australia include Amaysim, Kogan Mobile, Aldi Mobile, Ovo Mobile, Boost Mobile, Lebara Mobile and Virgin Mobile.
MVNO Amaysim recently launched NBN products, however in late 2018 Amaysim sold its fixed line broadband customer base to regional telecommunications operator Southern Phone. The transaction will enable the company to simplify its operating structure, defend and grow its core mobile and energy businesses, and invest in its technology platforms.
Mobile broadband usage continues to grow strongly, a trend which will continue in the wake of the marketing of a wide range of affordable and more capable devices, and of LTE population coverage which by 2018 had reached about 98%.
4.5G and 5G are the new frontiers linked to wearable device communications and other IoT and M2M activities. Telstra clearly has both the IoT and the M2M market in its sights – the many interconnectivity aspects involved in smart energy are especially high on the company’s list.
This report evaluates the strategies and performances of the mobile network operators, including financial and operational data. It also reviews the main MVNOs and presents an industry overview as well as data and analysis on the trends and key developments in these maturing markets.
Amaysim recently announced the launch of its NBN products.
4.5G and 5G are the new frontiers linked to wearable device communications and other IoT and M2M activities.
Telstra has both the IoT and M2M markets in its sights.
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Hendrik Rood, Senior consultant, Stratix Consulting