Australia - Digital Media - Video Streaming


There are two major categories of paid online video content: Pay-per-view video-on-demand (PVOD) and subscription video-on-demand (SVOD) services. SVOD has emerged as the major category of paid online content in Australia.

The global streaming revolution is gathering pace. The Internet now rivals broadcast TV as a vehicle to deliver consumer content. Their shift in user behaviour continues to drive change in the TV and media industries, prompting a move away from old formats and business models and ushering in an era of high-quality, on-demand entertainment.

Streaming in closing in on broadcast TV. Rapid increase in rate of adoption of SVOD is occurring where high-quality broadband is already available. By 2018 the growth in the uptake of catch up and live traditional TV streaming services had slowed down, with SVOD penetration on track to overtake it. NBN is accelerating this trend as the mass deployment of high quality broadband takes place via NBN will significantly decrease cost of delivery of SVOD.

Netflix has emerged as the SVOD dominant operator, but both Stan and Presto have built up a significant customer base, and both have the substantial financial resources of their backers at their disposal. With such a large number national and international players competing consolidation is starting to take place. Quickflix has been forced to exit the market, followed by Foxtel’s Presto service later on in that year. BuddeComm predicts that the rate of SVOD growth moving into 2019 will begin to taper off and eventually level off in around five years’ time in 2023.

Companies mentioned in this report:

Telstra, Optus, FetchTV, Bigpond, Google, Apple, ABC, Netflix, Foxtel, NBN Co, Hulu, Stan

Table of Contents

  • Market analysis

  • Definitions

  • Impact of SVOD on traditional TV

    • Overview
    • Catch-up TV
    • Opportunities for broadcasters
  • Impact of SVOD on the Pay TV Market

  • VOD subscribers and usage statistics

    • 2018 Statistics
    • 2017 Statistics
    • 2016 Statistics
    • Subscribers and pricing by provider
    • Forecasts and future trends
  • Inhibitors to SVOD market growth

    • Introduction
    • Restricted bandwidth / access speed
    • Lack of differentiation of product offerings
    • Copyright and content issues
  • Major VOD providers

    • Netflix
    • Stan
    • Foxtel
      • Foxtel Play
      • Foxtel Now
      • Historic - Presto
      • The iQ3 set-top box
      • Historic overview of services
    • Telstra TV
    • Vodafone
    • FetchTV
    • Hayu
    • Hulu
  • Global trends

    • Lack of success of telcos globally
    • Rise of SVOD has accelerated uptake of video
  • SVOD market trends

    • Growing market competition
    • Consolidation of Australian SVOD market
    • Impact of SVOD on Telco market
      • Growing importance of partnerships
      • Increasing pressure on network delivery
      • Other platforms
    • Competition from second tier market
  • Market analysis

    • The remarkable story of Fetch
    • Rapid recent uptake in SVOD in Australia
    • Is the IPTV market ready for consolidation?
  • Other market research studies and surveys

    • SVOD market forecast
    • Multi-Screen market study show broadcast TV viewing in on the decline
    • Programmatic advertising market trends
    • VOD sport viewing patterns
  • Related reports

List of Tables

  • Table 1 – SVOD Subscribers by Category – 2017 - 2018
  • Table 2 – Total number of Fetch TV subscribers 2012 – 2016
  • Table 3 – Forecast - Television households and subscriptions in Australia – 2014 - 2019

List of Charts

  • Chart 1 – Australians accessing online video content online – 2017
  • Chart 2 – SVOD or pay-as-you-go services – June 2017
  • Chart 3 – Devices or services used for streaming video to television – June 2017
  • Chart 4 – Devices uses for Traditional video viewing by device - June 2017
  • Chart 5 – Devices uses for online video viewing by device - June 2017
  • Chart 6 – Online content watched in the last six months – 2017
  • Chart 7 – Online video services used in the last six months – 2017
  • Chart 8 – Catch-up TV services used in the last seven days- 2017

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Digital Media

Number of pages 58

Status Current

Last updated 5 Nov 2018
Update History

Analyst: Phil Harpur

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