Albania - Telecoms, Mobile, Broadband and Digital Media - Statistics and Analyses

Executive summary

Albanian telecom sector continues shift from fixed to mobile comms

Albania’s telecom market is consistent with developments elsewhere in the region, with fixed-line telephony penetration declining as subscribers migrate to mobile solutions and with ongoing government efforts to improve broadband availability and access conditions. The country’s small economy is highly dependent on the neighbouring trading partners Italy and Greece. The former still struggles to develop growth while the latter faces yet more austerity as part of the acceptance of another bail out from international lenders.

This has a marked impact on Albania’s telecom sector, with revenue growth in continuing decline as customers reduce discretionary spend. Yet penetration in the fixed-line and broadband sectors remains very low by European standards, and so there are opportunities for further investment in networks upgrades to help propel the country’s economic growth through digital offerings and IP-based technologies and services. While such investment in fixed-line infrastructure should be encouraged by the regulator (through access regulations) and the government (through investments), in the short term consumers will continue to prefer mobile networks for voice and data services, and as a result the mobile sector will be the focus for future growth in the market overall.

The country has long sought accession to the European Union (EU) which has benefited its telecoms sector through closer scrutiny of its regulatory regime and through the injection of funding to help modernise infrastructure. Albania signed a Stabilisation and Association Agreement with the EU, which came into force in mid-2009. As part of the EU pre-accession process, Albania has received financial aid to build public institutions and improve cross-border co-operation under the EU’s Instrument for Pre-Accession Assistance funding mechanism. Since June 2014 Albania has been recognised as an official candidate for accession to the EU.

Key developments:

Plus Communications and Albtelecom secure 2600MHz spectrum licenses; Albtelecom’s share of the broadband market continues to be squeezed by competitors; report update includes the regulator’s market data to September 2016, operator data to Q4 2016, recent market developments.

Market penetration rates in Albania’s telecoms sector – 2016 (e)

Penetration of telecoms services: Penetration
Fixed-line telephony 6%
Fixed broadband 9.4%
Mobile SIM (population) 111%

(Source: BuddeComm)

Companies mentioned in this report:

Vodafone Albania, Albtelecom (Eagle Mobile), Telekom Albania (AMC), Cosmote, Turk Telecom, Primo Communications.

Table of Contents

  • 1. Executive summary
  • 2. Key statistics
  • 3. Country overview
  • 4. Telecommunications market
    • 4.1 Overview of Albania’s telecom market
  • 5. Regulatory environment
    • 5.1 Historical overview
    • 5.2 Regulatory authority
    • 5.3 Telecom sector liberalisation
      • 5.3.1 Privatisation
      • 5.3.2 Interconnection
      • 5.3.3 Number Portability (NP)
      • 5.3.4 Universal Service Obligation (USO)
  • 6. Fixed network operators
    • 6.1 Albtelecom
    • 6.2 Albania Online/Albanian Fibre Backbone (AFB)/Primo
  • 7. Telecommunications infrastructure
    • 7.1 Overview of the national telecom network
    • 7.2 International infrastructure
  • 8. Fixed-line broadband market
    • 8.1 Introduction and statistical overview
    • 8.2 Internet society developments
    • 8.3 Albanian National Broadband Network
    • 8.4 Broadband statistics
    • 8.5 Forecasts – fixed broadband subscribers – 2016; 2018; 2021
    • 8.6 Notes on scenario forecasts
    • 8.7 Fixed-line broadband technologies
      • 8.7.1 Asymmetrical Digital Subscriber Line (ADSL)
      • 8.7.2 HFC networks
      • 8.7.3 Fibre-to-the-Premises (FttP) networks
      • 8.7.4 Other fixed broadband services
  • 9. Digital media
    • 9.1 Introduction
    • 9.2 Cable TV (CATV)
    • 9.3 Satellite-based digital pay TV developments
    • 9.4 Digital Terrestrial TV (DTTV)
    • 9.5 Videostreaming
    • 9.6 Bundled services
  • 10. Mobile market
    • 10.1 Market analysis
    • 10.2 Mobile statistics
    • 10.3 Mobile data
      • 10.3.1 Short Message Service (SMS)/Multimedia Messaging Service (MMS)
    • 10.4 Mobile broadband
    • 10.5 Regulatory issues
      • 10.5.1 Second digital mobile licence
      • 10.5.2 Third digital mobile licence
      • 10.5.3 Fourth digital mobile licence
      • 10.5.4 3G/UMTS licences
      • 10.5.5 Licences – 2015
      • 10.5.6 Licences – 2016
      • 10.5.7 Significant Market Power (SMP)
      • 10.5.8 Mobile Termination Rates (MTRs)
      • 10.5.9 Retail tariff regulation
      • 10.5.10 Mobile Number Portability (MNP)
    • 10.6 Mobile infrastructure
        • 10.6.1 Other infrastructure developments
      • 10.7 Major mobile operators
        • 10.7.1 Telekom Albania (Albanian Mobile Communications)
        • 10.7.2 Vodafone Albania
        • 10.7.3 Albtelecom (Eagle Mobile)
        • 10.7.4 Mobile Virtual Network Operators (MVNOs)
      • 10.8 Mobile content and applications
        • 10.8.1 Mobile TV
    • 11. Related reports
    • Table 1 – Country statistics Albania – 2016 (e)
    • Table 2 – Telephone network statistics – 2016 (e)
    • Table 3 – Internet user statistics – 2016 (e)
    • Table 4 – Fixed-line broadband subscriber statistics – 2016 (e)
    • Table 5 – Mobile statistics – 2016 (e)
    • Table 6 – National telecommunications authority
    • Table 7 – Telecom market revenue – 2009 - 2014
    • Table 8 – Telecom market share of revenue by operator– 2010 - 2014
    • Table 9 – Revenue by operator– 2008 - 2012
    • Table 10 – Telecom investment by sector– 2010 - 2012
    • Table 11 – Fixed-line number portings – 2013 - 2015
    • Table 12 – Fixed-line telephony market share by operator – 2014 - 2016
    • Table 13 – Historic - Fixed lines in service and penetration – 1999 - 2009
    • Table 14 – Fixed lines in service and penetration – 2010 - 2017
    • Table 15 – Historic - Fixed lines in service (Albtelecom and altnets) – 1999 - 2009
    • Table 16 – Fixed lines in service (Albtelecom and altnets) – 2010 - 20156
    • Table 17 – Fixed lines in service by minor operator – 2010 - 2016
    • Table 18 – Fixed-line broadband subscribers and penetration rate – 2007 - 2017
    • Table 19 – Internet users, subscribers and penetration rates – 2000 - 2018
    • Table 20 – Fixed-broadband market share by operator – 2010 - 2016
    • Table 21 – Fixed-broadband market share by operator – 2010 - 2016
    • Table 22 – Forecast fixed broadband subscribers –2016 ; 2018; 2021
    • Table 23 – DSL broadband subscribers – 2008 - 2016
    • Table 24 – Cable modem broadband subscribers – 2008 - 2016
    • Table 25 – FttP broadband subscribers – 2010 - 2016
    • Table 26 – Mobile AMPU and ARPU – 2010 - 2014
    • Table 27 – Vodafone prepaid subscribers – 2005 - 2016
    • Table 28 – Historic - Mobile subscribers and penetration rate – 1999 - 2009
    • Table 29 – Mobile subscribers and penetration rate – 2010 - 2017
    • Table 30 – Mobile SIM cards by operator – 2003 – 2016
    • Table 31 – Mobile subscriber market share of SIM cards by operator – 2009 - 2016
    • Table 32 – Active mobile SIM cards by operator – 2010 – 2016
    • Table 33 – Mobile revenue by operator – 2003 – 2015
    • Table 34 – Total mobile traffic – 2012 – 2015
    • Table 35 – Average use of mobile services, active users – 2011 – 2015
    • Table 36 – Total SMS messages sent – 2002 - 2013
    • Table 37 – Total MMS messages sent – 2010 - 2012
    • Table 38 – Mobile subscribers by type (3G, USB) – 2013 – 2016
    • Table 39 – Mobile internet subscribers by operator via 3G handsets – 2011 - 2016
    • Table 40 – Mobile internet subscribers by operator via USB/modem – 2011 - 2016
    • Table 41 – Active mobile broadband subscribers – 2011 - 2015
    • Table 42 – AMC MTRs – 2005 - 2016
    • Table 43 – MTRs – 2013 - 2016
    • Table 44 – SMS termination tariffs – 2005 - 2011
    • Table 45 – Mobile number portings – 2011 - 2015
    • Table 46 – Telekom Albania financial data – 2005 - 2014
    • Table 47 – Telekom Albania mobile subscribers – 2006 - 2016
    • Table 48 – Vodafone Albania subscribers – 2008 - 2016
    • Table 49 –Albtelecom subscribers – 2014 - 2016
    • Chart 1 – Fixed lines in service and penetration – 2010 – 2017
    • Chart 2 – Fixed lines in service by operator – 2005 – 2016
    • Chart 3 – Internet users, subscribers and penetration rates – 2005 – 2018
    • Chart 4 – Mobile subscribers and penetration rate – 2005 – 2017
    • Chart 5 – Mobile SIM cards by operator – 2003 – 2016
    • Chart 6 – Mobile revenue by operator – 2003 – 2015

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