2013 Global Mobile Broadband - A Key Focus for Industry and Society

Publication Overview

This annual report offers a wealth of information on the global mobile broadband sector and is a valuable resource of insights, examples and trends. It provides information on the key statistics, supported by analysis and cases studies. It also includes unique insights into regional developments, written by BuddeComm’s Senior Analysts.

Subjects covered include:

  • Key global mobile broadband industry trends;
  • Key global mobile broadband industry statistics;
  • Insights and statistics on the fast growing LTE sector;
  • Insights into the growing important of WiFi;
  • Insights into the issues and trends surrounding spectrum and white spaces;
  • Global mobile smartphone, handset and touchscreen statistics and trends;
  • Key global statistics and insights into mobile-commerce;
  • Regional overviews for North America, Europe, Latin America; Middle East, Africa and Asia Pacific.

Researchers:- Kylie Wansink, Paul Budde, Lucia Bibolini, Peter Evans, Paul Kwon, Henry Lancaster, Peter Lange, Stephen McNamara
Current publication date:- April 2013 (17th Edition)

Executive Summary

LTE deployments to rise and WiFi’s growing importance acknowledged

Wireless broadband will be an integral and essential part of any advanced digital infrastructure. The mobile broadband market is also fast becoming a major income revenue stream for the providers, having taken over the mobile voice sector. But increased usage has caused data traffic jams on the 3G networks as the infrastructure was not designed for the rapid increase of traffic over the last couple of years. Anticipation of this growing demand has resulted in LTE becoming the fastest developing mobile technology to date and by the end of 2013 it is expected there will be over 230 LTE networks launched in over 80 countries.

In 2013 the use of WiFi hotspots continues to escalate due to its increasing popularity from smart phone and mobile device users. The standard of WiFi technology is continuing to improve; creating a whole new range of opportunities in the WiFi market. Smartphone users want faster, more ubiquitous and reliable connectivity, while operators are looking to squeeze every last bit of capacity out of their cellular networks. As a result, smarter WiFi is needed so that it can take on a more strategic role as part of the overall mobile network infrastructure. Ultimately users simply want the fastest and most reliable wireless connection they can get.

Turning towards the developing economies, it is important to acknowledge that mobile broadband will be the only way for telecoms to truly advance as there is little or no fixed infrastructure in place. This is not just important for telecoms – but also for the important economic and social development of these markets, as it provides opportunities to access m-commerce services, m-banking; m-health, education and so on. Mobile broadband is already having a huge impact in the developing world and national governments and international agencies are recognising the enormous potential in utilising mobile infrastructure for a far more efficient, effective and productive delivery of their services.

With mobile broadband now being embraced around the world - mobile commerce has become one of the hottest sectors and it is gaining importance for a wide range of industries, including telecommunications, IT, finance, retail and the media, as well as for end-users. It works best in those areas where it can emphasise the core virtue of mobile networks – convenience. The enormous success of smart phones is linked to the Apps which are available and increasingly commercial models will be linked to these apps - which will result in further spectacular growth in m-commerce.

BuddeComm’s new report, Global Mobile Broadband – Global Mobile Broadband – A Key Focus for Industry and Society, provides important insights into the worldwide mobile broadband industry and includes trends, analyses, statistics and case studies. It provides insights into the fast growing LTE network deployment and the growing importance of WiFi to the telecoms sector. Information at a regional level is provided for North America, Europe, Middle East, Latin America, Africa and Asia Pacific, written by BuddeComm’s Senior Analysts. Please note: Mobile communications is covered in detail in a separate annual publication.

Key highlights:

  • Since the arrival of the iPhone in 2007, the platform has ceased being the network – it has become the smartphone. This is the most fundamental change in the history of the mobile market.
  • By 2017 it is predicted that global mobile data traffic will have increased to well over a hundred exabytes a year.
  • Wireless broadband and FttH will develop, in a complementary and harmonious way.
  • By early 2013 there were at least 145 LTE networks in commercial operation around the world.
  • WiFi has established itself as the quiet achiever – while all the attention has been focused on developments in the mobile 4G market; WiFi is delivering broadband access to millions of people – free!
  • The United States and Japan are home to the most mobile broadband subscriptions in the OECD.
  • In 2013 in New Zealand; mobile broadband roaming data caps being trialled to reduce Bill Shock.
  • The mobile broadband market in Australia often becomes data saturated. In order to ease congestion, the mobile network operators have been progressively updating, expanding and rolling out faster networks to support the data explosion.
  • Practically all LAC markets have operating HSPA networks with the exception of Belize, Cuba, and a few Caribbean island nations. Altogether, there are 90 HSPA networks operating in 37 countries.
  • The M-Pesa mobile banking service in Kenya carries about 20% of the country's entire GDP.
  • LTE tightens its grip on the Middle East mobile broadband market.

Table of Contents

  • 1. Global Mobile Broadband Insights
    • 1.1 Key Global Mobile Broadband Market Overview
      • 1.1.1 Market summary
      • 1.1.2 Mobile broadband insights
      • 1.1.3 Technology insights
  • 2. Global 4G LTE Developments
    • 2.1 Key Global LTE Statistics and Insights
      • 2.1.1 Market summary
      • 2.1.2 Examples of leading markets
      • 2.1.3 Other recent insights
  • 3. Global Wi-Fi to Play a Key role
    • 3.1 Key Global Wi-Fi Statistics and Insights
      • 3.1.1 WiFi starts playing a key role in telecoms
      • 3.1.2 Global WiFi market summary
      • 3.1.3 Industry developments
      • 3.1.4 Other short-range technologies
  • 4. Global Spectrum and White Spaces
    • 4.1 Spectrum issues a key challenge to industry
      • 4.1.1 Pent up demand for spectrum
      • 4.1.2 White spaces overview
      • 4.1.3 Examples of white space developments
      • 4.1.4 Spectrum – important to the development of mobile broadband as a utility
      • 4.1.5 A comprehensive infrastructure plan is essential
  • 5. Global Mobile Handset, Smart Phones and Tablets Market
    • 5.1 Smart phones driving mobile broadband use
      • 5.1.1 The future of the smartphone market
      • 5.1.2 Historical handset market growth
      • 5.1.3 Global mobile handset statistics and forecasts
      • 5.1.4 Touchscreen tablets
      • 5.1.5 Industry observations
      • 5.1.6 Safety and security issues
  • 6. Global Mobile Commerce
    • 6.1 Key Global M-commerce Statistics and Insights
      • 6.1.1 Global m-commerce market
      • 6.1.2 Key m-commerce sectors
      • 6.1.3 Case studies
  • 7. Regional Overviews
    • 7.1 North America
      • 7.1.1 LTE
      • 7.1.2 WiMAX
      • 7.1.3 USA
    • 7.2 Latin America
      • 7.2.1 Overview
      • 7.2.2 Case study: Brazil
      • 7.2.3 Mobile broadband in Latin America’s major countries
    • 7.3 Europe
      • 7.3.1 Overview
      • 7.3.2 WiFi
      • 7.3.3 WiMAX
      • 7.3.4 LTE
      • 7.3.5 Mobile commerce
      • 7.3.6 Mobile payments
    • 7.4 Africa
      • 7.4.1 Overview
    • 7.5 Middle East
      • 7.5.1 Overview
      • 7.5.2 HSDPA/HSPA
      • 7.5.3 Long Term Evolution (LTE)
      • 7.5.4 WiMAX
    • 7.6 Asia
      • 7.6.1 Overview
      • 7.6.2 Development of mobile data services
      • 7.6.3 South Korea
      • 7.6.4 Singapore
    • 7.7 Pacific Region
      • 7.7.1 Australia
      • 7.7.2 New Zealand
      • Table 1 – Worldwide mobile broadband subscriptions – 2010 - 2013
      • Table 2 – OECD mobile broadband subscriptions – mid 2011; mid 2012
      • Table 3 – Top ten OECD countries by wireless broadband subscriptions – 2011; mid 2012
      • Table 4 – Worldwide 3G subscriptions and annual change – 2009 - 2013
      • Table 5 – Worldwide monthly mobile data traffic – 2000; 2011; 2012
      • Table 6 – Regional mobile data traffic growth – CAGR 2012 - 2017
      • Table 7 – Global mobile services revenue – 2012; 2013; 2016
      • Table 8 – Global leading app store competitors
      • Table 9 – Worldwide LTE subscribers – 2011 - 2018
      • Table 10 – Worldwide LTE growth – 2010 - 2012
      • Table 11 – Worldwide LTE subscribers – 2011 - 2018
      • Table 12 – Worldwide LTE growth – 2010 - 2012
      • Table 13 – Regional market share of LTE subscriptions – 2012
      • Table 14 – Verizon Wireless LTE device sales – 2011 - 2012
      • Table 15 – South Korea - LTE mobile subscribers by operator – 2011 – 2012
      • Table 16 – Japan LTE subscribers – 2010 - 2013
      • Table 17 – NTT DoCoMo LTE roadmap – 2011 – 2013; 2015
      • Table 18 – Sweden - LTE subscribers – 2010 - 2012
      • Table 19 – Worldwide smart phone mobile device sales by quarter – Q2 2009 – Q2 2012
      • Table 20 – Number of public WiFi hotspots – top 10 countries worldwide – Early 2011; Early 2013
      • Table 21 – Global mobile capital expenditure (CAPEX) – 2010 - 2013
      • Table 22 – Installed base of Bluetooth devices worldwide – 2005; 2007; 2010; 2013
      • Table 23 –Global overall mobile handset sales – 2004 - 2014
      • Table 24 –Global overall mobile handset sales by quarter – 2009 – Q2 2012
      • Table 25 – Global mobile handset revenue – 2010 - 2014
      • Table 26 – Regional mobile handset sales market share - 2011
      • Table 27 - Handset supplier global market shares –2007; 2009; 2011; Q3 2012
      • Table 28 – Global smart phone supplier market share - 2012
      • Table 29 – Global smart phone operating system market share – 2010; 2011; 2012
      • Table 30 – Global smart phone share of handset market – 2009 - 2012
      • Table 31 –Global smart phone mobile device sales by quarter – Q2 2009 – Q2 2012
      • Table 32 – Global touchscreen tablet vendor market share – top 5 – Q4 2012
      • Exhibit 17 – Examples of Touchscreen Tablets
      • Table 33 – Global touchscreen tablet operating system market share – Q2 2010; Q4 2011; Q3 2012
      • Table 34 – Global touchscreen tablet sales – 2010 – 2013; 2016
      • Table 35 – Global e-commerce spending – 2011 - 2013
      • Table 36 – Global m-commerce revenue – 2013; 2015
      • Table 37 – Global app store revenue – 2010; 2012
      • Table 38 – Global smart phone share of handset market – 2009 - 2012
      • Table 39 –Global smart phone mobile device sales by quarter – Q2 2009 – Q2 2012
      • Table 40 – USA - Verizon Wireless LTE device sales – 2011 - 2012
      • Table 41 – Latin America – UMTS subscribers and penetration - 2007 - 2012
      • Table 42 – Brazil – 3G phone-based subscribers and penetration – 2008 - 2013
      • Table 43 – Brazil – mobile broadband subscribers and penetration – 2008 - 2013
      • Table 44 – Brazil – fixed and mobile broadband share – 2008 - 2013
      • Table 45 – Argentina – mobile broadband subscribers and penetration – 2008 - 2012
      • Table 46 – Chile – mobile broadband subscribers and penetration – 2009 - 2012
      • Table 47 – Chile – mobile versus fixed broadband connections – 2009 - 2012
      • Table 48 – Colombia – mobile broadband subscribers and penetration – 2010 - 2012
      • Table 49 – Colombia – mobile broadband – operators’ market share – 2010 - 2012
      • Table 50 – Ecuador – mobile broadband subscribers and penetration – 2009 - 2012
      • Table 51 – Mexico – mobile broadband subscribers and penetration – 2010 - 2012
      • Table 52 – Paraguay – mobile broadband subscribers and penetration – 2009 - 2012
      • Table 53 – Peru – mobile broadband subscribers and penetration – 2009 - 2012
      • Table 54 – Uruguay – mobile broadband subscribers and penetration – 2008 - 2012
      • Table 55 – Venezuela – mobile broadband subscribers and penetration – 2008 - 2012
      • Table 56 – Active Mobile Broadband Subscriptions in selected Middle East countries – 2013
      • Table 57 – Asia – Total mobile broadband subscribers and market share – 2008 – 2012
      • Table 58 – Japan’s mobile internet subscribers, services and technology by provider – August 2012
      • Table 59 – KT and SK Telecom WiBro subscribers – 2006 - 2012
      • Table 60 – Singapore - mobile broadband subscribers – 2007 - 2013
      • Table 61 – Mobile broadband subscribers and annual change in Australia– 2010 - 2012
      • Table 62 – Cost of mobile data plans per MB by selected providers in Australia – March 2013
      • Table 63 – Broadband penetration – mobile versus fixed-line access in New Zealand – 2011 - 2013
      • Table 64 – Cost of mobile data plans per MB by selected providers in New Zealand – March 2013
      • Chart 1 – Mobile versus fixed broadband in Brazil – 2008 - 2013
      • Chart 2 – Morocco – ADSL vs. 3G mobile subscribers – 2007 - 2012
      • Chart 3 – Vodacom South Africa mobile data usage by device type – 2011 - 2012
      • Chart 4 – Safaricom (Kenya) mobile data revenue by service – 2012
      • Chart 5 – Overview of mobile broadband subscribers by MNO in Australia – 2007 - 2012
      • Exhibit 1 – Mobile apps examples
      • Exhibit 2 – Approximate data rates for selected services on mobile devices
      • Exhibit 3 – Digital Dividend
      • Exhibit 4 – Defined: HSDPA, HSUPA, HSPA, HSPA+
      • Exhibit 5 – LTE definition
      • Exhibit 6 – WiMAX Forum
      • Exhibit 7 – What is IMS?
      • Exhibit 8 – LTE definition
      • Exhibit 9 – TD-LTE commercial networks launched – early 2013
      • Exhibit 10 – Long-term evolution (LTE) roadmap in Japan – 2008 - 2012
      • Exhibit 11 – Wi-Fi Direct
      • Exhibit 12 – Bluetooth SIG
      • Exhibit 13 – White Spaces
      • Exhibit 14 – Handset prices in decline
      • Exhibit 15 – Open Handset Alliance
      • Exhibit 16 – Spotlight on Nokia and smart phone sector
      • Exhibit 18 – Mobile devices tipping point
      • Exhibit 19 –Mobile Apps examples across various sectors
      • Exhibit 20 – M-Commerce – key developments
      • Exhibit 21 – Money transfer services
      • Exhibit 22 – Foursquare
      • Exhibit 23 – Latin America - H-band for 3G services – lots, areas, and spectrum winners
      • Exhibit 24 – Latin America - Bands for 4G services – blocks, winners, and price/MHz/population
      • Exhibit 25 – European LTE network deployments – 2013
      • Exhibit 26 – Africa mobile broadband market highlights

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Number of pages 119

Status Archived

Last updated 8 Apr 2013
Update History

Analyst: Kylie Wansink

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