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Documents matching: Australia, Strategies & Analyses (Industry & Markets), Country Profiles

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• Australia - 2nd-tier Telcos - Analysis, Revenue & Market Shares

  The second-tier market is on the verge of massive changes which will occur over the next few years. The critical factors are what changes to the regulatory environment will occur, and even more importantly, how the National Broadband Network develops. Second-tier companies are likely to have to reposition themselves. Second-tier firms in Australia are usually virtual service providers to the mass market which purchase services on a wholesale basis from network operators. A number of second-tier firms are infrastructure operators of networks serving niche markets. Several second-tier firms offer a range of telephony services such as mobile and landlines, as well as Internet access. A second group consists of firms which offer only one type of telephony service such as Vodafone or 3 with mobile voice and data services. Four of the second-tier players: AAPT, Commander, Vodafone and Hutchison now have annual revenues exceeding the $1 billion mark. This report provides an analysis of the current outlook for the major second-tier firms as well as statistics relating to revenues and market shares. The second-tier segment is very interesting in terms of mergers and acquisitions in Australia. In 2009 Vodafone and Hutchison (3) in Australia, the third and fourth largest mobile network operators merged their operations. M2 acquired People Telecom in mid-2009 to create the largest firm without significant infrastructure assets, and further consolidation is expected over the period to 2011.

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  Last Updated: Saturday, 2 January 2010
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  Number of Pages: 12

• Australia - Analysis - Telecommunications Pricing

  Telstra has been successful in maintaining its grip on the fixed market. It still reaps 75% of its profitable revenues from access and voice services. However, voice has become a commodity service and is now under threat from resale competition, VoIP and mobile substitution. In reaction to that, Telstra has been rebalancing its services and significantly increased its line rentals. Price caps, bundling and soon triple play will have a massive effect on the pricing of new telecoms services. By 2008, the larger retail service providers such as Telstra, Optus and AAPT, already had adopted a bundling strategy with fixed-line voice, mobile and broadband, as well as introducing capped or bucket plans for fixed-line services. The spread of VoIP, in conjunction with DSLAM rollouts, is a development that could make some inroads into Telstra’s stranglehold on the local access market.

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  Last Updated: Friday, 16 October 2009
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  Number of Pages: 11

• Australia - Analysis - The Telecoms Market Moving into 2010

  Synopsis

  During 2010 dramatic changes may occur within the Australian telecoms market. The National Broadband Network Company will start to take shape in order to build a nationwide high-speed network based on fibre-optic and wireless technologies. A critical issue for the Australian telecommunications industry in 2010 is whether Telstra will be structurally separated into several separate firms in order to promote competition. There is a strong probability growth in the Australian economy may be fairly slow in 2010 and a smaller probability that growth may even be flat. Investments in the industry are still seriously down. This is likely to translate into stagnant or low growth in telecommunications. However as consumers and businesses scrutinise discretionary spending some telephony and Internet products may become more popular. The mobile industry in Australia may change significantly in 2010 following the merger of the third and fourth largest mobile network operators Vodafone and Hutchison Australia to form the company VHA. The merger has fundamentally altered the competitive landscape for the mobile industry. If VHA is successful in the longer term the company may challenge both Optus and Telstra in an effort to become the largest service provider in Australia, as Vodafone already is in New Zealand and many other important markets.

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  Last Updated: Wednesday, 17 February 2010
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  Number of Pages: 14

• Australia - Broadband - High Level Overview

  People will need to change their mindset regarding broadband. The current discussion is all about high-speed Internet access and the level of speed that is provided. Internet access will be just one of many services that will be delivered over broadband infrastructure. Far more importantly, other services that depend on high quality broadband infrastructure include e-health, education, e-business, digital media, e-government, smart utility meter reading, etc. In countries where the national telco is lagging behind we see that local governments have no choice other than to take a leadership role, as they have done with similar infrastructure over the last 100 years. This report analyses the various functions of broadband infrastructure, why cities should become involved, and what the role of the telcos should be.

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  Last Updated: Saturday, 9 May 2009
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  Number of Pages: 6

• Australia - Broadband - Statistical overview and forecasts

  Synopsis

  This report provides broadband statistics relating to the number of subscribers and market shares of major providers as well as additional data relating to DSL, cable and other broadband technologies. The total number of broadband subscribers reached 7.3 million by mid-2009, a 17% increase over the 12 months. Growth in recent years has been driven by further strong uptake of DSL subscribers, although recent growth has not as strong as the previous two years as the majority of the market has now made the transition from dial-up to broadband. In the longer term the development of a fibre optic network operated by a National Broadband operator is likely to have a significant impact on the take up of DSL or cable based services

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  Last Updated: Friday, 26 February 2010
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  Number of Pages: 13

• Australia - Broadband Statistics - Business Market

  The business market has been quick to embrace broadband – by 2009 the vast majority of the business sector had made the transition. Further growth is expected moving into 2010 despite difficult economic conditions in Australia. As business users gradually move to faster broadband access via ADSL2+ and, when it’s built, services from the fibre based national broadband network, businesses are increasingly embracing new broadband applications. This report provides a detailed overview of the key drivers and trends behind broadband adoption in the Australian business market. A number of market surveys are included across a wide range of topics including e-business, broadband usage, IT and consumer satisfaction and the farming sector.

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  Last Updated: Thursday, 5 November 2009
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  Number of Pages: 15

• Australia - Broadband Statistics - Residential Market

  This report provides insight into a range of topics covering the usage of Internet and broadband services in the residential sector. It includes details from a number of market surveys covering consumer usage and behavioural patterns, as well as Internet and broadband usage statistics. It provides analysis of drivers behind Internet adoption amongst Australian households. Surveys covered include a statistical overview from the ABS regarding computer and Internet usage among Australian households, which includes a breakdown analysis of residential computer and Internet usage by a wide range of criteria. The figures used here are the latest available but some 2007 statistics are not due for update until 2010. Please note that this report does not include, Internet broadband statistics by major provider, for these statistics, see separate report: Australia - Broadband - Statistical Overview and Forecast.

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  Last Updated: Monday, 18 January 2010
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  Number of Pages: 10

• Australia - Competition and Regulation Issues - 2009-2010

  Synopsis

  In a rather haphazard way a certain amount of progress has been made. Since early 2007, after nearly a decade of regulatory wrangling, commercially viable prices for several wholesale services have been set by the ACCC. The new OPEL company won the bid for a new regional telecoms network. The metropolitan fibre network is now under review also and this will need to be based on open network principles. Telstra is fighting tooth and nail to try and keep as much of its monopoly in place as possible, but it appears to be fighting a losing battle. Eventually structural reforms are inevitable – they will either be implemented voluntarily by Telstra or forced upon it by regulation. Competition has delivered $900 million of benefits in 2007 according to the government. In early 2008 the industry laid down 17 recommendations for the national Broadband Network. By 2009 the discussions had moved to the NBN environment.

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  Last Updated: Friday, 18 December 2009
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  Number of Pages: 9

• Australia - Digital TV - Interactive TV, IPTV, & EPGs

  Synopsis

  This report provides an overview of the Interactive TV, IPTV, and the Electronic Program Guide markets in Australia. Interactive TV has struggled to gain widespread popularity in Australia. IPTV services are being launched by a number of ISPs, and Seven’s TiVo. However, concerns remain about the emergence of a sustainable revenue model and the current lack of unified technical platforms.

  There is still confusion about the impact upon traditional broadcast revenue models. While targeted advertisements and a range of TV-based interactive services are possible, and potentially lucrative, their development is being constrained across Australia by commercialisation and regulatory problems and by consumer confusion. So far broadcasting and broadband-based video entertainment services continue to develop in parallel.

  However, there are a number of applications such as Electronic Program Guides that are focussing on emancipating consumers from the constraints of traditional television viewing and broadcasting to allow them to watch what they want, when they want, and how.

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  Last Updated: Saturday, 13 March 2010
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  Number of Pages: 11

• Australia - Digital TV - Market Overview and Statistics

  The introduction of digital TV to Australia has the potential to offer significant benefits to the viewer. However, difficulties such as poor reception in many areas still have to be overcome. While the global financial crisis had an impact on all media, free TV weathered the storm well. The free-to-air TV stations have increased promotion of their digital TV channels and slowly but steadily there is more awareness among the viewers. The formation of Freeview and the launch of FTA new digital multi-channels, along with the expansion of the networks’ online and cross platform offerings, have the potential for enriched viewing experience.

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  Last Updated: Wednesday, 3 March 2010
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  Number of Pages: 10

• Australia - Free-to-Air TV - Market Overview and Statistics

  Synopsis

  Market conditions and changes to technology have impacted the broadcasting industry over the past 12 months and more so than any other year in the past decade. These conditions are expected to continue to impact the industry through intense competition for viewers and advertising. While the global financial crisis has left its mark on all media, Free TV in Australia weathered the storm better than expected. The formation of Freeview, the launch of Free TV’s new multi-channels, and the expansion of the networks’ online and cross platform offerings are set to impact significantly on the industry’s free-to-air offering.

  Over the next five years, digital technologies are set to spread across all segments of the entertainment industry and media as the digital migrations continue to expand. The Free-to-Air (FTA) networks are expected to see intense competition for viewers and advertising in 2010 and beyond, which will impact on their cost margins as they will be forced to put more money into programming and marketing. TV stations will be forced to market themselves more aggressively due to threats from the new media sector. This report provides an overview on the FTA market in Australia including key market statistics for TV viewing patterns, market shares and forecasts, as well as an analysis of key trends.

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  Last Updated: Monday, 15 February 2010
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  Number of Pages: 14

• Australia - Government Policies for the Digital Economy

  Synopsis

  The financial crisis has focused global attention on new infrastructure developments. Australia had already begun this process and it is now finding itself at the forefront of investigations into the development of the new infrastructure necessary to help stimulate the economy. Open access infrastructure provides the best way forward as it creates a multiplier effect that will assist developments in healthcare, education, energy and the environment, as well as in Internet and digital media. The Australian industry has embarked on a trans-sectoral campaign, convincing other sectors that an open network will give them the tools to save money and improve their service. At the same time this multiplier effect will create new jobs, perhaps as many as 10,000.

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  Last Updated: Friday, 5 March 2010
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  Number of Pages: 9

• Australia - Industry - Pricing Strategies

  The pricing strategies of Australian telcos are changing as revenues from fixed telephony continue to decline. Since 2004 mobile is following the same path. Voice services have become commodity products. Broadband access ended up as a commodity even before it was able to reap premium charges. Bundling has become a hot strategy, which will develop further into triple play models. This report takes a look at trends and developments in pricing strategies.

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  Last Updated: Thursday, 9 August 2007
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  Number of Pages: 6

• Australia - Industry - Take-overs, buy-outs, mergers and alliances

  This report lists the over 100 M&A’s that have taken place since the mid-1990s in a market environment that is dominated by Telstra. Since the mid-1990s, Australia’s telecoms industry has been characterised by dozens of take overs, buy-outs, mergers and alliances that have seen the disappearance of many of the smaller players. More top-level consolidation will be required. The following overview of current developments provides a picture of this volatile market. The Vodafone resellers feature prominently in the early years. They allowed a limited number of service providers to a maximum of 16. In a market that was eager to grow through acquisitions, this made these companies hot properties in the mid-1990s. Consolidation will remain an important feature of the industry throughout this decade.

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  Last Updated: Monday, 29 September 2008
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  Number of Pages: 7

• Australia - ISP, Internet & Broadband - Statistics

  In this report we present an overview of key statistics and trends in the Australian Internet and broadband market, including Internet subscribers segmented by geographical area and type of Internet access technology. We provide segmentation by dial-up/broadband and include statistics on website usage. We include surveys by government departments including the Australian Bureau of Statistics. We also provide an overview of new trends and technology which are evolving from, and merging with, the Internet sector. A summary of a report from the ABS examines household and business usage of Internet and broadband access. An overview of the ISP market, including number of ISPs and market trends is also included. Please note that this report does not include, Internet broadband statistics by major provider, for these statistics, see separate report: Australia - Broadband - Statistical Overview and Forecasts.

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  Last Updated: Monday, 8 February 2010
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  Number of Pages: 14

• Australia - Mobile Broadband - Statistical Overview & Forecasts

  Synopsis

  In 2010, BuddeComm predicts that the total mobile broadband market will be generating $2.4 bn worth of revenues, the vast majority of which will be accounted for by 3G mobile broadband revenues. By this time the battle in the 3G mobile broadband market will have really heated up. The fixed wireless market is showing however only modest growth - operators like Unwired and BigAir are currently using pre-WiMAX proprietary wireless broadband technology, and have been patiently waiting for several years now to make the transition to WiMAX technology, however constant delays have postponed the launch. It appears that in any case, WiMAX has now well and truly lost the battle to the 3G operators, which will leave any future WiMAX operators to develop in niche markets only. By 2018 only 10% of mobile revenues will come from mobile voice; furthermore, that will be based on VoIP.

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  Last Updated: Monday, 22 February 2010
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  Number of Pages: 8

• Australia - Mobile Communications - Revenue Overview and Statistics

  Total mobile services revenue earned by the major mobile operators in the financial year to 2009 surged surprisingly despite difficult broader economic conditions in Australia. The industry as a whole earned around $14.3 billion in revenue from mobile services - a growth rate of nearly 10% year-on-year. Between 2010 and 2012 revenue growth is expected to be influenced by the following three major factors. The broader economic environment is perhaps the largest influence and economic growth in 2011 and 2012 could well be subdued in Australia. Revenue growth will also be impacted because of price competition, especially in light of the merger between Vodafone and Hutchison (3) in Australia to form VHA. The extent to which new telephony services are developed will influence the pace of revenue growth. In the financial year 2009 Telstra earned more than $6 billion in revenue from mobile services and Optus earned more than $4 billion for the first time. Vodafone Australia earned just under $2.5 billion and Hutchison just over $1.5 billion. In 2009 the merger between Vodafone and Hutchison in Australia will create a company with mobile services revenue approximately 5% lower than its nearest rival Optus. This will create an interesting market dynamic for the first time in Australia as VHA may aspire to a gaining market share at the expense of Optus. This report provides analysis of high-level revenue, market shares and revenue growth, as well as revenue earned from mobile voice and mobile data services. In addition, this report includes selected additional statistical data relating to prepaid and post-paid revenue and average revenue per user for mobile voice and data services.

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  Last Updated: Thursday, 5 November 2009
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  Number of Pages: 12

• Australia - Mobile Communications - Subscriber Statistics

  There are significantly more mobile services than people in Australia. Despite subscriber penetration rates being between 110% and 115% of the population, growth is likely to continue for the foreseeable future though the overall rate of growth may slow slightly. Growth is being driven by population increases and a rise in the number of people using two mobile subscriptions – one for personal and one for business use. Australian operators are likely to have more than 25 million mobile subscribers in 2011 as migration and business adoption continue to drive growth. Growth in the number of services has also been boosted in Australia in 2009 by the effective use of economic stimulus. Telstra continues to dominate the market with more than ten million subscribers, Optus has around eight million and VHA has roughly six million subscribers. This report provides statistics and forecasts for 2010 as well as high-level commentary on the overall market, market shares by operator and detail of 2G and 3G and prepaid and postpaid usage.

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  Last Updated: Thursday, 5 November 2009
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  Number of Pages: 8

• Australia - Mobile Data - SMS - Overview & Statistics

  In 2009 SMS revenues continue to contribute far more with respect to overall mobile data revenue than any other data services. The majority of SMS revenue is earned from messages sent between subscribers. Premium SMS, where messages are sent between content providers and subscribers, is also an important component of SMS revenue. However the issue for mobile operators in Australia in the longer term beyond 2010 is that SMS and premium SMS revenues are expected to decline sharply in the face of cannibalisation from other products such as mobile email and, in the case of premium SMS mobile Internet based services. SMS margins are likely to be significantly higher than those mobile operators earn from mobile data services. This report provides an overview of the mobile data SMS market in Australia, including SMS usage statistics, market analysis of key market trends. Please note that premium SMS is covered in a separate report: Australia - Mobile Media - Premium Rate SMS.

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  Last Updated: Wednesday, 22 July 2009
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  Number of Pages: 7

• Australia - National Broadband Network - Changing the media model

  Synopsis

  For more than a decade the traditional media have been on notice about the changes they would face in relation to the developments in the digital media market. So far they have failed to take decisive action, partly because they were afraid of cannibalisation and partly because their business models do not cater for swift business action. This has brought about a decline in their revenues, but far more importantly they have failed to seize a share of the new market which is now dominated by newcomers such as Google, YouTube and Facebook. The National Broadband Network is the next stage. Again the media have largely been absent from this debate, but the NBN will create new changes with new options. The traditional media players can take a leadership role, looking at the trans-sector opportunities the NBN has on offer – or they can simply copy their outdated models onto the NBN, perhaps by using the wholesale services of a telco. Initial indications are that they are looking at more of the same rather than moving towards media innovation. The media companies do have strong brands and millions of customers, but how can they utilising this advantage?

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  Last Updated: Tuesday, 9 March 2010
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  Number of Pages: 5

• Australia - National Broadband Network - Competition and Regulations

  The National Broadband Network is going to change the game. While there will be a transition period where some of the old will remain the activities will increasingly move to the new environment. This in itself will see the players starting to realign themselves and in preparation of the new world many will start changing their business plans well before that time. Nevertheless the government has published a far reaching regulatory regime change that doesn’t’ leave any doubt that there is no way back to the old days where the incumbent was able to game the regime, creating endless delays and stifling competition. In the end to outcome of the new framework will be aligned with the goals of the NBN and with these dynamics negotiations and discussions are taking place aimed at shaping this new environment.

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  Last Updated: Thursday, 17 December 2009
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  Number of Pages: 5

• Australia - National Broadband Network - Deployment Strategies

  After the vision comes the actual design and the rollout of the national broadband networks. Australia was the first country to get the national purpose vision right, thanks to government leadership. The USA soon followed and is now showing real leadership as well. The Netherlands and New Zealand also are on the right track. Economic and trans-sector innovations are now key items on the political agenda of these countries. There is no silver bullet and each unique situation generates its own alternatives, which in turn inform others involved in similar national projects. The vision gives rise to the creation of social and economic strategies that need to be taken into account in the design and architecture of the infrastructure. Pragmatic solutions need to be developed to maximise the use of existing infrastructure and other resources. Un(der)served areas need to receive priority and local communities and councils can play a key role in this. Wireless broadband can play a major role as well. These early projects could also be an ideal testing ground for trans-sector applications. This report covers these areas on a high strategic level.

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  Last Updated: Saturday, 26 December 2009
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  Number of Pages: 8

• Australia - National Broadband Network - Early Projects

  Synopsis

  The NBN being a political project there will obviously be political activity involved in the process. However, there is an extremely business-like approach attached to the project. Nevertheless elections, pork-barrelling and new ministers and governments will no doubt have an influence on the NBN. Some of this will be positive, as a trans-sector approach will require the government to commit other government sectors to participate in the project. While thorough preparation will be necessary for a full national launch two large-scale projects were singled out to form a tangible start to the rollout. Tasmania became the first state where the rollout was commenced. The start of the a new regional backbone network and the building of five test sites on the mainland started in early 2010..

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  Last Updated: Thursday, 4 March 2010
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  Number of Pages: 9

• Australia - National Broadband Network - Government's Trans-Sector Conference

  Synopsis

  The fact that more than 1,000 people applied to participate in the government’s recent Broadband Forum Realising Our Broadband Future which was planned for 250 people, showed the enormous interest there is in Australia in the trans-sector concept behind the NBN. Unfortunately ultimately only 400 people could be accommodated, including representatives from senior government, community and business, who spent two full days discussing the key trans-sector issues.

  The Forum interaction resulted in a wealth of information being shared which will now be used by the government for the follow-up planning of the NBN. A key outcome of the Forum will be the coordination of these trans-sector services and their alignment to the NBN, and a full report on this is expected in approximately six months time.

  In the meantime a range of issues which were discussed at the Forum were taken home by the individual decision-makers, and these will no doubt be taken into account with their planning in relation to their own participation in the NBN. Everyone left the Forum enriched by the discussions between the representatives of the various sectors. This report summarises the key discussion points and outcomes.

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  Last Updated: Saturday, 27 February 2010
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  Number of Pages: 5

• Australia - National Broadband Network - Industry at crossroads

  Australia will be the first country in the world in which the industry will adopt a new plan for the future. In the past this was based on ad hoc decisions and there was little room for long-term planning. The market survived on the crumbs that fell from the Telstra table, and on regulatory relief which often took many years to arrive and was often too late to help a starving competitive environment. Uncertainty was a major obstacle. All decisions depended on Telstra and there was little hope for individual initiatives. Those who developed their own independent plans quickly discovered that Telstra’s reach was long and deep. Good examples of this are TransAct in Canberra and the Unwired service. Even larger companies like Optus and AAPT (Telecom New Zealand) struggled to set their own course. The single most important element of the National Broadband Network (NBN) is that it will provide certainty about future direction. There will be problems, and the outcome will not be perfect, but for the first time individual companies are far more in charge of their own destiny.

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  Last Updated: Saturday, 2 January 2010
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  Number of Pages: 6

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