USA - Internet Market - Analysis, Statistics & Forecasts - Document Details

As the home of names such as Microsoft, AOL and Google, the USA has led the world in the development of Internet information and applications. Recent studies consistently show that the Internet is playing an ever-increasing role in daily life, both at work and in the home. The major uses of the Internet include email, search and online shopping. User-generated content sites and social networking sites, such as MySpace, Facebook and Bebo, were some of the fastest growing sites in 2006 and 2007. As testimony to the growth of this market, in November 2006 Google acquired YouTube for $1.65 billion and in October 2007 Microsoft acquired a 1.6% share in Facebook for $240 million. If successful, Microsoft’s $44 billion bid for Yahoo! would place Microsoft and Google as clear leaders in terms of online advertising revenues. Growth in these market segments, as well as in e-commerce and online advertising, is expected to remain buoyant despite the US economic downturn.

1. Synopsis
2. Analysis and forecasts
3. Overview
4. Internet statistics
5. US Broadband
- 5.1 Broadband development
- 5.2 Broadband connectivity
- 5.3 Net neutrality
6. USA Internet usage
- 6.1 Internet usage patterns and demographics
- 6.2 Web surfing statistics
- 6.3 Online advertising and e-commerce
7. US ISP market
8. Email
- 8.1 Spam, viruses & other malware
- 8.2 Anti spam legislation
9. Instant Messaging (IM)
10. Related reports

Table 1 – Forecast Internet user growth and penetration – 2008 - 2012
Table 2 – Forecast online retail sales – 2008 - 2012
Table 3 – Forecast online advertising – 2008 - 2012
Table 4 – Top ten ranking by country for Internet users – June 2007
Table 5 – Country comparison of monthly at-home Internet usage – 2006 - 2007
Table 6 – Select OECD countries’ broadband penetration – 2001; 2006 - 2007
Table 7 – Broadband access among Internet households – select countries – 2001 - 2007
Table 8 – Home Internet connection speeds – 1999 - 2007
Table 9 – At work Internet connection speeds – 2000 - 2007
Table 10 – US Internet users, annual change and penetration – 1996 - 2007
Table 11 – Total monthly US online searches – 2004 - 2007
Table 12 – US average monthly web usage – 2006 - 2007
Table 13 – Proportion of time online by activity – June 2007
Table 14 – Top 10 search engines: growth and share of market – June 2007
Table 15 – Top ten websites and market share – 2007
Table 16 – Top ten websites, audience and time spent by parent company – August 2007
Table 17 – Fastest growing web properties: visitors and monthly growth – June 2007
Table 18 – Annual growth of selected global social networking sites – June 2007
Table 19 – Ten largest US global social networking sites and visitors – July 2007
Table 20 – Top 10 US online streaming video sites statistics – May 2007
Table 21 – Online advertising revenues and market shares – 2007
Table 22 – Top 10 online advertisers spending and impressions – October 2007
Table 23 – Leading Internet advertising by industry and impressions – July 2007
Table 24 – Top 10 audiences and time spent by parent company – 2006 - 2007
Table 25 – Fastest growing e-commerce sectors and annual change – 2006 - 2007
Table 26 – Online retail sales and annual change – 2003 - 2007
Table 27 – ISP, access types, residential subscribers and market share – September 2007
Table 28 – Annual email volume and annual change – 2000 - 2007
Table 29 – Email clients, personal email, by popularity – 2006
Table 30 – Email clients (business email), by popularity – 2006
Table 31 – Source of spam by country – 2007
Table 32 – Zombie IPs by country – 2007
Table 33 – Top 10 products pitched in spam emails – Q1 2007
Table 34 – Fastest growing IM destinations and visitor per month – 2007