Telstra - Sensis Pty Ltd - Document Details

Sensis is Telstra’s advertising subsidiary and Australia’s leading information resource. Since its inception in 1991, the company’s core business has been advertising through its White and Yellow Pages print directories, which is distributed to 97% of Australian metropolitan households. Other divisions include the Sensis search portfolio, including sensis.com.au, Sensis 1234 and Sensis Mobile; CitySearch, an online city guide; and Whereis products and services that deliver location and navigation services. Sensis believes it can grow its revenue base to $3 billion by 2010/11; however, it is facing intense and growing competition from media, online and mobile players.

1. Synopsis
2. Company information
- 2.1 Sensis distribution channels
3. Local major activities
- 3.1 2008
  - 3.1.1 Upgrades to online and mobile services
  - 3.1.2 Online auctioning
- 3.2 2007
  - 3.2.1 Deal with Amdocs – March 2007
  - 3.2.2 Media Smart signs gamed-based advertising deal – May 2007
4. Overseas activities
- 4.1 Sensis gains controlling stake in Chinese website SouFun.com
- 4.2 Chinese online advertising businesses
  - 4.2.1 Overview
  - 4.2.2 Analysis of acquisitions
5. Market and usage statistics
- 5.1 Historical statistics - 2006
6. Company analysis
- 6.1 Free browsing on Sensis sites should increase advertising
- 6.2 Telstra’s three pronged approach
- 6.3 Sensis under growing pressure from the online sector
7. Financial results – 2008
- 7.1 Year to June 2008
8. Historical financial results
- 8.1 Six months to December 2007
- 8.2 Year to June 2007
9. Products and services
- 9.1 Location and navigation from Sensis
- 9.2 Mobile search
- 9.3 Withdrawal from online search and mapping
10. Company history
11. Related reports

Table 1 – Sensis revenue and annual change – 1998 - 2009
Table 2 – Sensis financial summary and annual change – 2007 - 2008
Table 3 – Sensis revenue by operating division and annual change – 2007 - 2008
Table 4 – Sensis financial summary, six months to December – 2006 - 2007
Table 5 – Sensis revenue by operating division, six months to December – 2006 - 2007
Table 6 – Sensis revenue and annual change – 1998 - 2008
Table 7 – Sensis financial summary and annual change – 2006 - 2007
Table 8 – Sensis revenue by operating division and annual change – 2006 - 2007