2008 Europe - Telecoms, Mobile and Broadband in Germany and Austria

Last updated: 29 Oct 2008 Update History

Report Status: Archived

Report Pages: 168

Analyst: Stephen McNamara

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Summary
Table Of Contents

Publication Overview

This report covers Germany and Austria, two key and influential European telecom markets. The report analyses trends and developments in telecommunications, mobile, Internet, broadband, digital TV and converging media including VoIP, VoD and IPTV developments. Subjects include:

· Market and industry analyses, trends and developments;

· Facts, figures and statistics;

· Industry and regulatory issues;

· Research, Marketing, Benchmarking;

· Major Players, Revenues, Subscribers, Prepaid;

· VoIP, IPTV, VoD, digital TV and DTTV;

· Convergent media and mobile broadband.

Researcher:- Henry Lancaster

Current publication date:- October 2008 (7^th Edition)

Next publication date:- October 2009

Executive Summary

BuddeComm’s Germany and Austria Annual Publication, 2008 Europe - Telecoms, Mobile and Broadband in Germany and Austria, profiles two European telecom markets.

Germany has Europe’s largest telecom market, supported by an affluent and tech-savvy population of more than 82 million. The sector suffered a downturn in 2007, with overall telecom revenue falling almost 4% to about €64 billion. Competitive pressure on pricing together with the continuing financial and operational difficulties of Deutsche Telekom will place further pressure on the market’s recovery into 2009. Positive results are expected from the country’s broadband sector in coming years resulting from investments in network upgrades which have helped to step-up consumer take-up of IP-delivered triple play services.

Austria’s mid-sized telecom market has an advanced infrastructure, while its main telcos are well placed to take advantage of opportunities in the less mature and rapidly developing markets of Central and Eastern Europe.

This report presents an overview of the telecom markets in these two important countries, including an assessment of sector liberalisation and privatisation, together with the key regulatory measures which affect competition and investment. It also examines the product offerings for the mobile sector, including the fast growing mobile broadband sector; it assesses the latest developments in advanced services such as mobile TV and HSDPA, and provides valuable 3G and mobile ARPU forecasts. The important broadband market is assessed, together with forecasts for broadband growth to 2018 based on factors such as network investment, the regulatory environment and consumer demand. The report provides essential statistics covering the broadband, mobile and digital TV sectors, highlighting technological developments and the emergence of media convergence and triple play offerings.

Key highlights:

· Germany’s TV market is dominated by cable and satellite services, while analogue terrestrial TV has virtually ceased to exist. DTTV has grown quickly, while IPTV offers a nascent but growing presence. There were some 15.7 million digital homes in Germany in September 2008, compared with 1.84 million in 2001.

· Triple play remains a developing market in Germany, but consumer take-up accelerated strongly in 2007. With more than ten providers offering services on a single platform, growth in 2008 is expected to be particularly strong. In addition to increased investment in cable network upgrades, delivering the required bandwidth, the DSL network of Deutsche Telekom will provide 50Mb/s to most of the country by the end of the decade.

· Considerable investment in NGNs from QSC, Versatel and Deutsche Telekom has placed consumers in a strong position to exploit the opportunities of converging media in coming years. Deutsche Telekom’s VDSL network covers 40 cities. Including the reach of ADSL2+, around 1,000 cities, or 20 million households, will be covered by the end of 2009.

· The mobile markets in Germany and Austria remain fiercely competitive, with a growing number of active MVNOs and resellers. ARPU is forecasted to fall for 3-4 years before recovering as the greater number of 3G subscribers makes use of flat-rate mobile data services.

· Germany’s fragmented cable market has seen dramatic consolidation during the last two years. The main players, Kabel Deutschland, Kabel BW, Unitymedia and United Internet, substantially increased their subscriber base in 2008. Coupled with broadband service offerings at up to 100Mb/s they will offer a serious challenge to DSL operators in coming years.

Mobile subscribers and penetration rate – 2005 - 2008

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Year	Germany		Austria
Year	Subscribers (million)	Penetration	Subscribers (million)	Penetration
2005	75.1	90%	8.42	103%
2006	81.3	99%	9.25	114%
2007	92.5	112%	9.77	119%
2008 (e)	103.5	121%	10.55	126%

(Source: BuddeComm)

Data in this report is the latest available at the time of preparation and may not be for the current year.

For those needing high level strategic information and objective analysis on this region, this report is essential reading and provides further information on:

· Regulatory policies affecting Deutsche Telekom’s VDSL network build;

· Developing mobile TV business models;

· The growing demand for VoD and triple play services stimulating higher bandwidth connections;

· The changing face of converged media with widespread triple play services becoming a standard feature in homes.

1. Germany
- 1.1 Key statistics
- 1.2 Telecommunications market
  - 1.2.1 Overview of Germany’s telecom market
  - 1.2.2 Market analysis
- 1.3 Regulatory environment
  - 1.3.1 History
  - 1.3.2 Regulatory authority
  - 1.3.3 Telecom sector liberalisation in Germany
  - 1.3.4 Number Portability (NP)
  - 1.3.5 Carrier PreSelection (CPS)
- 1.4 Fixed network operators in Germany
  - 1.4.1 Market overview
  - 1.4.2 Deutsche Telekom
  - 1.4.3 Arcor
  - 1.4.4 mobilcom-freenet
  - 1.4.5 BT Global Services
  - 1.4.6 debitel
  - 1.4.7 Tele2
- 1.5 Telecommunications infrastructure
  - 1.5.1 National telecom network
  - 1.5.2 Next Generation Network (NGN)
  - 1.5.3 International infrastructure
  - 1.5.4 Regulatory issues
- 1.6 Broadband market
  - 1.6.1 Overview
  - 1.6.2 Cable modems
  - 1.6.3 Asymmetrical Digital Subscriber Line (ADSL)
  - 1.6.4 Fibre-to-the-Home (FttH) networks
  - 1.6.5 Broadband Powerline (BPL)
  - 1.6.6 Wireless broadband
- 1.7 Convergence
  - 1.7.1 Overview of media convergence
  - 1.7.2 Key general trends
  - 1.7.3 Triple play models
  - 1.7.4 Regulator issues
  - 1.7.5 Digital TV
- 1.8 Mobile communications
  - 1.8.1 Overview of Germany’s mobile market
  - 1.8.2 Regulatory issues
  - 1.8.3 Mobile technologies
  - 1.8.4 Major mobile operators
  - 1.8.5 Mobile voice services
  - 1.8.6 Mobile data services
  - 1.8.7 Mobile content and applications
2. Austria
- 2.1 Key statistics
- 2.2 Telecommunications market
  - 2.2.1 Overview of Austria’s telecom market
- 2.3 Regulatory environment
  - 2.3.1 History
  - 2.3.2 Regulatory authorities
  - 2.3.3 Telecom sector liberalisation in Austria
  - 2.3.4 Number Portability (NP)
  - 2.3.5 Carrier PreSelection (CPS)
- 2.4 Fixed network operators in Austria
  - 2.4.1 Telekom Austria
  - 2.4.2 Tele2UTA
  - 2.4.3 tele.ring
  - 2.4.4 UPC Austria
  - 2.4.5 eTel Austria
- 2.5 Telecommunications infrastructure
  - 2.5.1 National telecom network
  - 2.5.2 Structural separation issues
  - 2.5.3 Wholesaling
  - 2.5.4 International infrastructure
- 2.6 Broadband market
  - 2.6.1 Overview
  - 2.6.2 Cable modems
  - 2.6.3 Asymmetrical Digital Subscriber Line (ADSL)
  - 2.6.4 Fibre-to-the-Home (FttH) networks
  - 2.6.5 Mobile broadband
  - 2.6.6 Broadband Powerline (BPL)
  - 2.6.7 Wireless broadband
- 2.7 Convergence
  - 2.7.1 Overview of media convergence
  - 2.7.2 Key general trends
  - 2.7.3 Triple play models
  - 2.7.4 Regulatory issues
- 2.8 Digital TV
  - 2.8.1 Overview
  - 2.8.2 TV-over-DSL (IPTV)
  - 2.8.3 Cable TV
  - 2.8.4 Satellite TV
  - 2.8.5 Digital Terrestrial TV
  - 2.8.6 Free-to-Air (FTA) TV
  - 2.8.7 VoIP services
  - 2.8.8 Personal Video Recorders (PVRs)
- 2.9 Mobile communications
  - 2.9.1 Overview of Austria’s mobile market
  - 2.9.2 Regulatory issues
  - 2.9.3 Mobile technologies
  - 2.9.4 Major mobile operators
  - 2.9.5 Mobile voice services
  - 2.9.6 Mobile data services
  - 2.9.7 Mobile content and applications
3. Glossary of Abbreviations

Table 1 - Country statistics Germany – 2008
Table 2 – Telecom revenue and investment statistics – 2007
Table 3 – Telephone network statistics – 2007
Table 4 – Internet user statistics – March 2008
Table 5 – Broadband statistics – March 2008
Table 6 – Mobile statistics – March 2008
Table 7 – National telecommunications authority
Table 8 – Telecom market revenue in Germany – 1998 - 2007
Table 9 – Voice services revenue by sector – 2004 - 2006
Table 10 – Voice traffic volume in minutes by sector – 2004 - 2006
Table 11 – Voice traffic revenue – 2004 - 2006
Table 12 – Fixed network market and Deutsche Telekom share – 2004 - 2006
Table 13 – Competitor telephone lines – 2004 - 2007
Table 14 – Voice lines by technology – 2000 - 2007
Table 15 – Telecoms investments: Deutsche Telekom and competitors – 1998 - 2006
Table 16 – Broadband and mobile network investments: Deutsche Telekom and competitors – 1998 - 2006
Table 17 – Fixed-network termination charge – 2005 - 2006
Table 18 – Unbundled loops and access lines – 2004 - 2008
Table 19 – LLU, shared access price - connection and monthly rental – 2004 - 2007
Table 20 – Wholesale IP bitstream pricing – May 2008
Table 21 – Annual fixed-line portings – 2004 - 2007
Table 22 – Fixed network call minutes: Deutsch Telekom and competitors – 2001 - 2005
Table 23 – PreSelection lines – 1999 - 2007
Table 24 – Alternative operator share of call market (traffic) – 2005 - 2007
Table 25 – Telephone channels by operator – 1998 - 2006
Table 26 – Voice traffic in minutes by sector – 2000 - 2007
Table 27 – Deutsche Telekom revenue by segment and annual change – 2007 - 2008
Table 28 – Deutsche Telekom subscribers by sector – 2005 - 2008
Table 29 – Deutsche Telekom Group financial data – 2005 - 2008
Table 30 – Deutsche Telekom financial data – H1 2008
Table 31 – Arcor financial data – 2005 - 2008
Table 32 – Arcor subscribers by sector – 2006 - 2008
Table 33 – mobilcom-freenet fixed network subscribers by sector – 2005 - 2008
Table 34 – mobilcom-freenet revenue by sector – 2005 - 2008
Table 35 – debitel financial data and subscribers – 2004 - 2007
Table 36 – Tele2 subscriber statistics by sector and annual change – 2007 - 2008
Table 37 – Tele2 financial data by sector – 2007 - 2008
Table 38 – Telefónica (O2) broadband subscribers – 2007 - 2008
Table 39 – Fixed lines in service and teledensity – 2000 - 2007
Table 40 – Internet users and penetration rate – 1999 - 2008
Table 41 – Broadband subscribers by access type and market penetration – 2001 - 2008
Table 42 – Broadband subscribers by sector – 2006 - 2008
Table 43 – Broadband subscribers as share of Internet users – 2002 - 2008
Table 44 – Narrowband Internet traffic in minutes – 1999 - 2007
Table 45 – Broadband Internet traffic in gigabytes – 2001 - 2007
Table 46 – New broadband lines per year/day – 2004 - 2007
Table 47 – DSL broadband subscribers by provider – 2001 - 2007
Table 48 – Proportion of DSL subscribers by provider – 2001 - 2007
Table 49 – Broadband penetration by sector – 2007
Table 50 – Forecast broadband subscribers – higher market growth scenario – 2007 - 2012; 2018
Table 51 – Forecast broadband subscribers – lower market growth scenario – 2007 - 2012; 2018
Table 52 – Cable subscribers – 2000 - 2008
Table 53 – Kabel BW subscribers – 2007 - 2008
Table 54 – Kabel Deutschland financial data – 2007 - 2008
Table 55 – Kabel Deutschland subscribers and annual change – June 2008
Table 56 – Unitymedia subscribers – 2006 - 2008
Table 57 – Unitymedia financial data – 2006 - 2008
Table 58 – DSL household penetration rate – 2005 - 2008
Table 59 – DSL traffic in gigabytes – 2001 - 2006
Table 60 – DT wholesale and resale lines - 2002 - 2008
Table 61 – DSL market share by operator – 2006 - 2007
Table 62 – Versatel financial data and annual change – Q2 2008
Table 63 – United Internet financial data – 2007 - 2008
Table 64 – United Internet subscriber data – 2007 - 2008
Table 65 – Arcor broadband subscribers – 2006 - 2008
Table 66 – mobilcom-freenet fixed network subscribers by sector – 2005 - 2008
Table 67 – mobilcom-freenet revenue by segment – 2005 - 2008
Table 68 – Telefónica (O2) broadband subscribers – 2007 - 2008
Table 69 – QSC financial data – 2006 - 2007
Table 70 – Satellite broadband subscribers – 2005 - 2008
Table 71 – Subscribers to bundled services - July 2007
Table 72 – HanseNet financial data - 2007 - 2008
Table 73 – Cable TV subscribers and penetration rate – 1991 - 2008
Table 74 – Kabel Deutschland subscribers by sector – 2005 - 2008
Table 75 – Kabel Deutschland: TV, Internet and telephony, monthly ARPU – 2005 - 2008
Table 76 – Kabel Deutschland financial data – 2007 - 2008
Table 77 – Digital cable TV penetration rate - 2001 - 2008
Table 78 – Digital multichannel households in Germany & Austria - 2004 - 2008
Table 79 – ish/iesy broadband and digital TV subscribers (historic) – 2005 - 2006
Table 80 – Unitymedia subscribers – 2006 - 2008
Table 81 – Unitymedia financial data – 2006 - 2008
Table 82 – Unitymedia ARPU by sector – 2006 - 2008
Table 83 – Satellite pay TV subscribers and penetration rate – 1993 - 2008
Table 84 – arena satellite pay TV financial data by sector – 2006 - 2007
Table 85 – arena satellite pay TV subscribers and monthly ARPU – 2006 - 2008
Table 86 – End-user access to TV - 2006 - 2008
Table 87 – DTTV penetration - 2002 - 2008
Table 88 – Premiere financial data - 2006 - 2008
Table 89 – Premiere subscribers - 2006 - 2008
Table 90 – Premiere annualised ARPU - 2006 - 2007
Table 91 – Arcor revenue – 2005 - 2008
Table 92 – Arcor subscribers by sector – 2006 - 2008
Table 93 – VoIP traffic in minutes – 2005 - 2007
Table 94 – Mobile service revenue by operator – 2006
Table 95 – Minutes of outgoing mobile traffic – 1999 - 2007
Table 96 – Mobile operators, subscribers and annual change – March 2008
Table 97 – Mobile subscribers and penetration – 1995 - 2008
Table 98 – Mobile market share by operator – 2000 - 2008
Table 99 – Share of new subscribers by operator – 2006 - 2008
Table 100 – Forecast mobile ARPU - 2005 - 2010; 2013
Table 101 – European roaming charges – 2007 - 2009
Table 102 – Cumulative mobile numbers ported – 2002 - 2007
Table 103 – Mobile termination tariffs by operator – 2006 - 2009
Table 104 – UMTS subscribers as proportion of total – 2006 - 2008
Table 105 – UMTS subscribers by operator – 2006 - 2008
Table 106 – Forecast UMTS subscriber growth – 2006 - 2010; 2012 - 2013
Table 107 – T-Mobile financial data (Germany) – 2005 - 2008
Table 108 – T-Mobile subscribers in selected European countries – 2001 - 2008
Table 109 – T-Mobile monthly ARPU (Germany) – 2005 - 2007
Table 110 – Vodafone Germany mobile subscriber statistics – 2002 - 2008
Table 111 – Vodafone Germany financial data – 2003 - 2008
Table 112 – E-Plus mobile operating and financial data – 2004 - 2008
Table 113 – E-Plus net adds – prepaid/contract – 2005 - 2008
Table 114 – O2 subscribers – contract and prepaid – 2006 - 2008
Table 115 – O2 revenue and monthly ARPU – 2006 - 2008
Table 116 – Mobilcom-freenet – subscribers, revenue and monthly ARPU – 2006 - 2008
Table 117 – Prepaid customer share of all subscribers – 2000 - 2008
Table 118 – E-Plus prepaid customers – 2006 - 2008
Table 119 – Vodafone proportion prepaid subscribers – 2006 - 2008
Table 120 – Mobile data sent – 2005 - 2007
Table 121 – Annual mobile data value – 2004 - 2007
Table 122 – SMS annual message traffic – 1998 - 2007
Table 123 – Annual MMS traffic – 2002 - 2007
Table 124 – Broadband capable handset market – 2006; 2010; 2015
Table 125 – E-Plus i-mode subscribers (historic) – 2002 - 2005
Table 126 – Vodafone i-mode subscribers (historic) – 2005 - 2006
Table 127 – Vodafone live! subscribers (historic) - 2002 - 2007
Table 128 – Country statistics Austria – 2008
Table 129 – Telecom revenue and investment statistics – 2007
Table 130 – Telephone network statistics – 2007
Table 131 – Internet user statistics – March 2008
Table 132 – Broadband statistics – March 2008
Table 133 – Mobile statistics – March 2008
Table 134 – National telecommunications authorities
Table 135 – Retail telecoms revenue by sector and annual change – 2003 - 2007
Table 136 – Telecom volume by sector – 2003 - 2007
Table 137 – Market share of retail telecoms revenue by sector – 2003 - 2007
Table 138 – Carrier services revenue (residential) – 2005 - 2007
Table 139 – Telecom investments – 2004 - 2007
Table 140 – Fixed-line termination revenue – 2004 - 2007
Table 141 – LLU, shared access price - connection, monthly rental – 2004 - 2007
Table 142 – Unbundled loops and access lines – 2004 - 2008
Table 143 – Cumulative ported numbers – 2004 - 2007
Table 144 – Telekom Austria traffic market share – 2004 - 2007
Table 145 – Telekom Austria financial data – 2001 - 2008
Table 146 – Telekom Austria: ISDN and ADSL access lines – 2005 - 2008
Table 147 – Telekom Austria traffic statistics in minutes – 2005 - 2008
Table 148 – Telekom Austria financial data by sector and annual change – 2006 - 2008
Table 149 – UPC Austria revenue and annual change – 2005 - 2007
Table 150 – UPC Austria subscribers and operating statistics – 2005 - 2007
Table 151 – Fixed lines in service and teledensity – 1995; 1997; 1999 - 2007
Table 152 – Fixed-line retail revenue – 1997 - 2007
Table 153 – Telekom Austria Naked DSL and LLU lines – 2006 - 2007
Table 154 – Online advertising spend – 2001 - 2007
Table 155 – Household broadband access by type – 2007
Table 156 – Bitstream access lines – 2005 - 2008
Table 157 – Bitstream access lines by type – 2005 - 2007
Table 158 – Unbundled loops and access lines – 2004 - 2008
Table 159 – Telekom Austria wholesale and retail broadband subscribers – 2004 - 2008
Table 160 – Leased line revenue by data capacity – 2005 - 2007
Table 161 – Leased lines by data capacity – 2004 - 2007
Table 162 – Internet user growth and penetration rate – 1995 - 2008
Table 163 – Broadband subscribers by access type – 2002 - 2008
Table 164 – Retail broadband connections by infrastructure – 2004 - 2007
Table 165 – Wholesale broadband connections by infrastructure – 2004 - 2007
Table 166 – Revenue from retail and wholesale broadband connections – 2005 - 2007
Table 167 – New broadband lines per year/day – 2004 - 2007
Table 168 – Forecast broadband subscribers – higher market growth scenario – 2007 - 2012; 2018
Table 169 – Forecast broadband subscribers – lower market growth scenario – 2007 - 2012; 2018
Table 170 – UPC Austria broadband subscribers – 2005 - 2007
Table 171 – UPC Austria revenue – 2005 - 2007
Table 172 – Telekom Austria ADSL subscribers – 2004 - 2008
Table 173 – ADSL subscribers and annual change – 2000 - 2008
Table 174 – Telekom Austria Internet subscribers and annual change – 2000 - 2007
Table 175 – Fibre broadband subscribers – 2007 - 2008
Table 176 – Mobile broadband subscribers – 2005 - 2007
Table 177 – Fixed-line wireless broadband subscribers – 2007 - 2008
Table 178 – Cable and satellite TV households – 1997; 2000 - 2008
Table 179 – Household TV reception by technology – 2007
Table 180 – UPC Austria revenue and annual change – 2005 - 2007
Table 181 – UPC Austria subscribers and operating statistics – 2005 - 2007
Table 182 – Location-independent and converged numbers – 2005 - 2007
Table 183 – Mobile operators, subscribers and annual change – March 2008
Table 184 – Mobile subscribers and penetration rate (regulator data) – 1995; 1997; 1999 - 2008
Table 185 – Mobile subscribers by operator (regulator data) – 2005 - 2007
Table 186 – Mobile SIMs in use, 2G and 3G – 2004 - 2007
Table 187 – Mobile revenue and call minutes – 2003 - 2007
Table 188 – Mobile market share by operator – 2005 - 2008
Table 189 – Share of new subscribers by operator – 2005 - 2008
Table 190 – Forecast mobile ARPU - 2005 - 2010; 2012 - 2013
Table 191 – EC maximum roaming charges – 2007 - 2009
Table 192 – Cumulative ported mobile numbers – 2004 - 2007
Table 193 – Mobile termination charges by operator – 2008 - 2009
Table 194 – Forecast UMTS subscriber growth – 2006 - 2010; 2012 - 2013
Table 195 – mobilkom austria group subscribers in Europe and Austria – 2000 - 2008
Table 196 – mobilkom austria group subscriber breakdown – 2005 - 2008
Table 197 – mobilkom austria mobile financial data – 2004 - 2008
Table 198 – mobilkom austria monthly ARPU – 2004 - 2008
Table 199 – mobilkom austria mobile broadband subscribers – 2007 - 2008
Table 200 – tele.ring subscribers (historic) – 2005
Table 201 – T-Mobile Austria revenue, subscribers, ARPU – 2003 - 2008
Table 202 – Mobile numbers in use, contract and prepaid – 2004 - 2007
Table 203 – mobilkom austria subscribers, contract, prepaid – 2005 - 2008
Table 204 – Data services revenue as % of total - 1999 - 2007
Table 205 – SMS messages sent – 2004 - 2007
Table 206 – mobilkom austria SMS sent – 2004 - 2007
Table 207 – mobilkom austria: data as proportion of revenue – 2004 - 2007
Table 208 – MMS messages sent – 2005 - 2007
Table 209 – Mobile broadband subscribers – 2005 - 2007
Table 210 – Mobile broadband subscribers – 2005 - 2007

Exhibit 1 – EU – The New Regulatory Framework (NRF)
Exhibit 2 – Access and the local loop
Exhibit 3 – Germany’s 3G auction winners – August 2000
Exhibit 4 – German 3G network sharing agreements
Exhibit 5 – Selected MMS launches in Germany
Exhibit 6 – Regional WLL licences in 3.5GHz spectrum by operator – 2004
Exhibit 7 – 450MHz frequency allocation procedure – 2006
Exhibit 8 – Active mobile providers in Austria – 2008
Exhibit 9 – 3G licence results
Exhibit 10 – 450MHz licence results - 2006
Exhibit 11 – 3.5GHz licence regions - 2008

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