Australia - Mobile Media - Surveys, Statistics, Revenues - Document Details

This report largely analyses the Ericsson survey covering the topic. Looking at how the industry (media and telecoms) need to move forward to harness the opportunities that are becoming available from these new developments. It covers issues such as industry partnerships, market innovations, business models, putting the user central in the direction that needs to be taken.

1. Synopsis
2. Mobile media opportunities
- 2.1 The most personal communication service
- 2.2 Users need to be in charge
- 2.3 New business models required
- 2.4 Industry control needs to be changed into trust
- 2.5 Opportunities and challenges
- 2.6 Unleashing market innovation
- 2.7 Separation or partnerships?
- 2.8 Conclusions
3. Revenue forecast
- 3.1 Unrealistic predictions from Frost & Sullivan
- 3.2 BuddeComm forecasts
4. Related reports

Table 1 – Industry opinion regarding control of mobile content
Table 2 – Industry opinion on partnerships
Table 3 – Australian content market revenue – 2005 - 2008
Table 4 – Mobile content ARPU per customer by operator – 2007

Exhibit 1 – Industry opinion regarding mobile opportunities
Exhibit 2 – Media companies are ready for mobile business, but channel-specific requirements are a challenge for them.