Global - Mobile Broadband - Key Trends, Products and Services

Last updated: 15 Mar 2010 Update History

Report Status: Archived

Report Pages: 28

Analyst: Kylie Wansink

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Summary
Table Of Contents

Synopsis

Archived report. This report was archived in 2010 and has not been updated since. The mobile broadband market is gaining momentum and the key reason for this growth is the fact that due to competition and a saturated mobile voice market, the operators have been forced to offer very competitive capped data packages.

Non-SMS mobile data is now growing due to both the emergence of smart phones and better wireless broadband technologies (HSPA; WiMAX; LTE). While on-deck mobile data usage remains strong, off-deck usage to both mobile specific Internet sites and regular sites is also growing rapidly.

This report provides a valuable overview of the global mobile broadband market, including key trends, information on the competing technologies and broad statistics for the key industry products and services segments, where available.

1. Synopsis
2. Introduction
- 2.1 Mobile’s need for fibre
- 2.2 Spectrum issue – more to it than meets the eye
- 2.3 Mobile operators and the broadband boom
3. Wireless broadband – 4G developments
- 3.1 HSPA
- 3.2 LTE
- 3.3 WiMAX
4. Brief case studies of important handset innovations
- 4.1 Apple: iPhone
- 4.2 Google – Android and Nexus One
- 4.3 RIM – BlackBerry
- 4.4 Off deck services set to increase
5. Mobile broadband/data growth
- 5.1 Value of mobile data market
  - 5.1.1 Apps market outwits the mobile carriers portal market
- 5.2 Mobile broadband subscription costs
6. Key mobile media industry segments: statistics and forecasts
- 6.1 SMS
  - 6.1.1 Premium Rate SMS (PSMS)
- 6.2 Mobile email
- 6.3 Mobile music and ringtones
- 6.4 Mobile User Generated Content (UGC)
  - 6.4.1 Mobile social networking
  - 6.4.2 Personal videos on mobile gaining in popularity
- 6.5 Mobile gambling and gaming
  - 6.5.1 Mobile gambling
  - 6.5.2 Mobile gaming
- 6.6 Mobile adult content
- 6.7 Mobile location-based services (MLBS)
  - 6.7.1 Overview
  - 6.7.2 LBS market statistics
  - 6.7.3 GPS
  - 6.7.4 Geotagging
- 6.8 Mobile TV/Video
- 6.9 Mobile Internet
7. Other mobile data sectors
- 7.1 Overview
- 7.2 Telemetry
- 7.3 Radio Frequency Identification (RFID)
- 7.4 Near Field Communications (NFC)
8. Mobile advertising
- 8.1 Overview
- 8.2 Mobile advertising spending statistics
9. Related reports

Table 1 – Worldwide 3G subscribers – 2004 - 2010
Table 2 – Worldwide LTE subscribers – 2013 - 2015
Table 3 – Worldwide WiMAX subscribers – 2007 - 2008; 2010
Table 4 – Apple versus Nokia – handset division operating profit – 2008 - 2009
Table 5 – Global BlackBerry shipments – 2007 - 2010
Table 6 – Worldwide mobile data revenue – 2006; 2008 - 2009
Table 7 – Mobile data mobile ARPU – selected carriers worldwide – 2008 - 2009
Table 8 – Monthly mobile broadband contract costs by region – 2007
Table 9 – Worldwide text messages sent – 2008 - 2010
Table 10 – Worldwide mobile music revenue – 2009; 2013
Table 11 – Worldwide market share of mobile social network users – 2009 - 2010; 2013
Table 12 – Worldwide wagers spent on mobile gambling – 2007; 2009; 2013
Table 13 – Worldwide mobile gaming revenue – 2004 - 2009; 2014
Table 14 – Worldwide mobile adult content and services revenue – 2005 - 2009
Table 15 – Worldwide Mobile Location Based Service revenue – 2007; 2009; 2014
Table 16 – Worldwide mobile Internet users – 2006; 2009; 2013
Table 17 – Worldwide mobile ad spending – 2009 - 2010; 2013

Exhibit 1 – Definition: Personal Wireless Broadband
Exhibit 2 – Approximate data rates for selected services on mobile devices
Exhibit 3 – Definition: off deck
Exhibit 4 – Key mobile broadband services & product segments
Exhibit 5 – Facebook becoming mobile social networking leader
Exhibit 6 – Mobile UGC service example: MOKO.mobi
Exhibit 7 – Mobile Digital Rights Management (MDRM)
Exhibit 8 – Mobile adult service example: Cherrysauce
Exhibit 9 – Location Based Systems (LBS) applications by market division
Exhibit 10 – Gypsii and Twitter tie-up to launch Tweetsii
Exhibit 11 – GPS applications and industry use
Exhibit 12 – Definition: Geotagging / Geocoding
Exhibit 13 – Examples of telemetry applications
Exhibit 14 – RFID and NFC transport applications
Exhibit 15 – Definition: Near Field Communications
Exhibit 16 – Examples of NFC applications
Exhibit 17 – Examples of other mobile advertising models

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