Global - Digital Media - The Media Industry - Document Details

In terms of advertising and marketing in the digital media era - the traditional media companies have made quantum leaps in comparison to the telcos. While the Internet companies (ie Google) have clearly been the leaders to date, media companies are now making great progress. New advertising models, permission-based marketing and premium sales activities are being used to attract people to events and services. New video applications are also emerging as the Internet media companies seek to exploit the added speed and capacity of broadband infrastructure. This report describes the effects the process of convergence is having on the media industry, and includes BuddeComm’s analyses of the way forward. Key industries covered in this report include TV and radio broadcasting, newspaper publishing and video industries.

1. Synopsis
2. Introduction
3. Continental shift in competition
- 3.1 From calls to applications
- 3.2 Expect delays and roadblocks
- 3.3 Fragmentation, consolidation, mergers and acquisitions
- 3.4 Where are the new opportunities?
- 3.5 Think international
4. Distinct industry realignments
5. TV broadcasters
- 5.1 Hanging on to the past
- 5.2 The BBC – a leading broadcaster
6. Radio broadcasters
- 6.1 Digital radio
7. Newspaper publishers
- 7.1 Brand key in online media
  - 7.1.1 The value of a good brand
  - 7.1.2 Rapidly changing online news market
  - 7.1.3 Learn to value brands
  - 7.1.4 PC vs mobile-centric worlds
  - 7.1.5 Multimedia journalism
8. The video and DVD rental companies
- 8.1 The end of the video store?
- 8.2 DVD rental companies
9. Related reports