Lithuania - Mobile Market - Overview & Statistics - Document Details

Lithuania’s small but sophisticated mobile market is served by mobile network operators Omnitel, Bite and Tele2, as well as a number of MVNOs. SIM card penetration is extremely high although actual mobile user penetration is lower. Most users use prepaid services although the proportion of prepaid users is falling, suggesting increased take up of postpaid services. High-speed 3G and HSDPA mobile data services are available and combined GPRS, EDGE and 3G subscribers grew by 44% during 2006 with SMS and MMS usage also posting healthy annual increases. Promising developments are underway in the mobile commerce (m-commerce) market, easing the way for future widespread take up through use of common standards. This report provides an overview of the Lithuania’s highly-developed mobile market, covering the major operators, regulatory developments, mobile technologies and services on offer.

1. Synopsis
2. Mobile communications
- 2.1 Overview of Lithuania’s mobile market
  - 2.1.1 Mobile statistics
- 2.2 Regulatory issues
  - 2.2.1 GSM licences
  - 2.2.2 Mobile Number Portability (MNP)
  - 2.2.3 Third GSM licence awarded
  - 2.2.4 EU roaming tariffs
- 2.3 Mobile technologies
  - 2.3.1 Third Generation (3G)
- 2.4 Major mobile operators
  - 2.4.1 Omnitel
  - 2.4.2 Bite GSM
  - 2.4.3 Tele2
- 2.5 Mobile voice services
  - 2.5.1 Prepaid cards
- 2.6 Mobile data services
  - 2.6.1 Short Message Service (SMS)
  - 2.6.2 Multimedia Messaging Service (MMS)
  - 2.6.3 Wireless Applications Protocol (WAP)
  - 2.6.4 General Packet Radio Services (GPRS)
  - 2.6.5 Enhanced Data for GSM Evolution (EDGE)
  - 2.6.6 Wideband Code Division Multiple Access (WCDMA)
  - 2.6.7 UMTS TDD
  - 2.6.8 Mobile TV
- 2.7 Mobile content and applications
  - 2.7.1 M-commerce (micropayments)
3. Related reports

Table 1 – Mobile operators, technology, subscribers and annual change – December 2007
Table 2 – Mobile subscribers and penetration – 1998 - 2007
Table 3 – Monthly ARPU per quarter by mobile operator – 2006
Table 4 – Consumer’s attitudes to fixed-mobile substitution – 2006
Table 5 – Omnitel MOU, postpaid and prepaid ARPU and churn – 2005 - 2007
Table 6 – Household penetration of prepaid & postpaid mobile phones – 2006
Table 7 – Ratio of prepaid to postpaid subscribers – 2002 - 2006
Table 8 – Market share by operators of the postpaid business market – June 2006
Table 9 – Percentage of prepaid subscribers – 2003 - 2006
Table 10 – Total SMS and MMS messages sent – 2004 - 2006
Table 11 – Combined GPRS/EDGE/UMTS mobile data subscribers – 2004 - 2006
Table 12 – Effects of mobile spam on users – 2005 - 2006