Table of Contents

People naturally want to communicate, and the Internet has always provided a forum for User Generated Content, from the early bulletin boards to today’s video blogs that allow for new levels of interaction. In recent times social networking has been dominated by industry leaders MySpace and Facebook. Other competitors are also scrambling to capture market share - in 2008 AOL purchased popular European social networking site Bebo. Social network services are now evolving and looking at further innovations to maintain users’ attention. Mobile social networking services are also in development. This report provides an overview and statistics on the growing phenomenon of blogging and social networking services, including a discussion of its impact on traditional media. Further information on online video media is available from a separate report.

  • 1. Synopsis
  • 2. User Generated Content (UGC)
    • 2.1 UGC and the economy – OECD study
  • 3. The “thinking society”
  • 4. Social networking
    • 4.1 Social networking leaders
      • 4.1.1 MySpace
      • 4.1.2 Facebook
      • 4.1.3 Around the world
  • 5. Blogging and web publishing
    • 5.1 Wikipedia
    • 5.2 Mediacracy - analysis
    • 5.3 Affecting traditional news media
      • 5.3.1 User generated news
    • 5.4 Vlogging/video media
  • 6. Initial craze stabilising?
    • 6.1 A popularity contest
    • 6.2 Every site needs its own YouTube
    • 6.3 Consumer-led era
    • 6.4 Types of consumers
    • 6.5 Business opportunities
  • 7. Other developments
    • 7.1 Vodafone buys ZYB
    • 7.2 Mobile social networking
    • 7.3 AOL buys Bebo in 2008
    • 7.4 Open Social Alliance
    • 7.5 Twitter – what are you doing?
    • 7.6 Crowdsourcing
    • 7.7 Photosynth and Seadragon
    • 7.8 Creating social networks
  • 8. Statistics and forecasts
  • 9. Related reports
  • Table 1 – Major regional user base of popular social networks – mid 2007
  • Table 2 – Worldwide market share of mobile social network users – 2008; 2013
  • Table 3 – Leading social networking sites in the US – 2006 - 2007
  • Table 4 – Annual growth of selected global social networking sites – June 2007
  • Table 5 – Leading blogging sites in the US – 2006 - 2007
  • Table 6 – US ad spending on social networking sites – 2006 - 2007; 2010
  • Table 7 – Worldwide ad spending on social networking sites – 2006 - 2007; 2010
  • Exhibit 1 – Social network and community definition
  • Exhibit 2 – User Generated Content – key success factors
  • Exhibit 3 - Social networking websites – examples
  • Exhibit 4 – Wikipedia

Related Documents

Report Profile

Report Types
Web Report, Global Overviews

Locations
Global

Technologies
Internet, Digital Media

Details
Last update:Monday, 19 May 2008

Number of pages: 15

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