Budde Comm

Table of Contents

A key to success in the new era of digital media revolves around advertising and the ability to attract new revenues. We are now seeing the emergence of new business models as the industry gains confidence and begins to change their more traditional models. Driving this confidence has been the phenomenal growth in online advertising revenues – with more growth expected ahead. Online advertising formats can involve searching, games, online directory listings and other permission-based models. Video-based services on broadband and interactive digital TV networks are becoming a whole new area for advertising opportunities, as is location-based advertising over mobile devices. Social networks have gained much attention in recent years, but in 2008 questions are beginning to be asked about the true potential of advertising on this medium. BuddeComm expects personalised media and one-to-one communication to be the predominant mode on the Digital Media. This report provides an overview and analysis of the impact of Digital Media upon traditional and emerging media platforms, with a focus on Internet advertising. The report includes information on market trends, including statistics and forecasts.

• 1. Synopsis
  
• 2. Digital media advertising analysis
  
  • 2.1 Advertisers gaining power
    
  • 2.2 Measuring digital media revenues
    
  • 2.3 Key global themes
    
• 3. Global advertising statistics
  
• 4. Internet advertising
  
  • 4.1 Internet use
    
  • 4.2 Marketing issues
    
  • 4.3 Costs advantage of Internet advertising
    
  • 4.4 Changes in Internet advertising
    
  • 4.5 Infrastructure bottleneck in Internet economy
    
  • 4.6 Online advertising models
    
    • 4.6.1 Basic models
      
    • 4.6.2 Emerging models
      
  • 4.7 New technologies, same customers
    
• 5. New media advertising
  
  • 5.1 Online game advertising
    
  • 5.2 Social network advertising
    
  • 5.3 Online video advertising
    
  • 5.4 Online search advertising
    
    • 5.4.1 Online ad deal between Google and Yahoo
      
• 6. Mobile advertising
  
  • 6.1 Consumer attitudes to mobile advertising
    
  • 6.2 Mobile image ads from Google
    
  • 6.3 Location Based Advertising (LBA)
    
• 7. TV advertising to struggle
  
  • 7.1 DVR and advertising
    
    • 7.1.1 DVRs impact on US TV advertising market
      
• 8. Dubious advertising tactics
  
  • 8.1 Mouse-trapping
    
  • 8.2 Spawning
    
  • 8.3 Spam
    
• 9. Related reports
  

• Table 1 – Worldwide spending on convergent platforms by consumers – 2006; 2011
• Table 2 – Global advertising market revenue – 2007; 2012
• Table 3 – Global online advertising spend – 2007; 2010
• Table 4 – USA online advertising spend – 2000 - 2007
• Table 5 – Percentage of total US online advertising spending – top four portals – 2006 - 2007
• Table 6 – Worldwide Internet users – 1990 - 2008
• Table 7 – Global interactive advertising revenue – 2007; 2012
• Table 8 – Global online game advertising spend – 2007; 2008; 2012
• Table 9 – Global social networking advertising spend – 2006 - 2008; 2011

• Exhibit 1 – Digital media marketing commandments
• Exhibit 2 – Anarchy Online by Funcom
• Exhibit 3 - Why mobile marketing won’t work

Related Documents

• Global - Infrastructure - Telephone Services and Traffic
• Global - Services - Electronic Communities
• Global - Digital Media - Internet & Entertainment Services
• News Services (Research discontinued in 2001)
• Electronic Directories (Research discontinued in 2002)
• Global - Broadcasting - Digital TV Overview and Analysis
• Global - Mobile - Satellite Services
• Global - Services - Teleconferencing and Business TV