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The 3G market in Europe has a far more positive outlook in 2008, given the migration of 2G users to 3G and the greater number of 3G net adds. However, higher subscriber numbers have not yet translated into higher revenue for operators. Much of this is caused by the confusing multitude of plans offered, most being geared to charging for data used rather than the single payment all-inclusive model preferred by many customers. This has been addressed by a few operators, notably Hutchison’s 3, which have introduced unlimited data use for a fixed fee. During 2008 it is expected that more operators will adopt the flat-fee model with more generous data caps. Take-up of 3G has followed the greater reliability of handsets and a better awareness of 3G capabilities among subscribers. This report reviews 3G networks and services in Europe in 2008, including an assessment of network sharing and spectrum trading. It also examines the migration of subscribers to 3G, as well as 3G content and pricing and their likely effect on market developments in coming years.
Report Types Web Report, Regional Overviews
Locations Europe
Technologies Mobile Voice, Mobile Data, Mobile
Details Last update:Thursday, 14 August 2008
Number of pages: 9
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