Australia - Mobile - Retail Market - Document Details

After a period of relative peace, in late 2007 the industry was again placed under pressure as operators began to review their dealer operations, opening up their own mega-stores and squeezing margins in an ever-growing competitive marketplace. The small independent dealers have been the worst affected but in 2008 increased pressure has also surfaced at the top end of this market. So far the retail market has failed to move more into the value-added market. This is essential as mobile handsets are becoming increasingly computerised. If the market is to flourish the stranglehold currently enjoyed by the operators must be loosened.

1. Synopsis
2. The industry in 2008
- 2.1 Tough times and new opportunities ahead
- 2.2 Face of the industry
- 2.3 Umbrella strategy
- 2.4 Outlook
3. Overview of the dealer market – 2008
- 3.1 Market overview
- 3.2 Market revenues
- 3.3 Need for more sophisticated retail models
- 3.4 The industry reorganisation of 2005 – historic
4. Retailer market analysis – update 2008
- 4.1 Retail margin continues to be squeezed
- 4.2 New mobile phone market: 8 million
- 4.3 Market segmentation
5. Key retail operators
- 5.1 Strathfield Car Radio
- 5.2 Crazy John’s (Mobile World)
- 5.3 Tandy, Dick Smith, Harvey Norman
- 5.4 Leading Edge Telecoms
- 5.5 Vita Group (Fone Zone)
- 5.6 Allphones
- 5.7 M8
- 5.8 First Mobile National Ltd
- 5.9 Mo’s Mobiles
- 5.10 The SOUL group
- 5.11 Network Communications
- 5.12 TeleChoice
6. Retail outlets carriers
- 6.1 Telstra Mobile Net
- 6.2 Optus World
7. Related reports