Global - Digital Media - Permission Based Marketing - Document Details

BuddeComm has been promoting the concept of permission-based marketing as the single most important business tool for the Digital Media, since the late 1990s. Because of the dotcom and telco crash, we might have had the initial timing wrong, but the principles behind the concept remain as valid as ever. Interactive Digital Media will bring one-to-marketing opportunities based on video communications over broadband and interactive digital TV networks. It is important to realise that the users are at the centre of this concept; they are in control of the messages they want and don’t want to receive. It is expected that by 2015, 65% of all New Media revenues will be based on permission based marketing. Linked to these new developments are new business models that are being developed by Internet media companies such as Google, Yahoo, eBay, Skype, News Corp etc.

1. Synopsis
2. Permission based: 65% of residential New Media market by 2015
3. Banners and SPAM are the Ford T-models
- 3.1 Banners
- 3.2 SPAM
4. Permission-based marketing
- 4.1 Introduction of the concept
- 4.2 Establishing one-to-one marketing
- 4.3 More Industry opportunities
  - 4.3.1 Google and eBay partnership
- 4.4 Permission based email and consumers
- 4.5 Privacy issues
5. Customer Relationship Management (CRM)
6. Related reports