Global - Mobile Data - Overview & Analysis - 2008 - Document Details

For the time being, voice will remain the killer application for mobile with some data services included as support services and niche market services. WiMAX and 4G are the real solutions for mobile data but by then it will be known as personal wireless broadband. By 2015 it is expected that mobile revenue will mostly come from data. While the technology issues regarding the delivery of mobile data have still not been resolved, the industry in 2008 continues to move forward, particularly in the development of more user-friendly and interactive mobile devices. The mobile operators also need to watch out as mobile manufacturers and Internet Media companies (ie Google) attempt to move into this space. This report includes an overview and analysis of developments in the mobile data industry. It also provides a brief overview of the dominant technologies competing for wireless broadband and statistics on the value of the mobile data sector.

1. Synopsis
2. Mobile content & services - 2008 (separate report)
3. Introduction
4. Service evolution from 3G to 4G
5. BlackBerry
- 5.1 EV-DO: successful for business mobile data
- 5.2 Future will move away from BlackBerry
6. Mobile data growth
- 6.1 The demand is there
- 6.2 Value of mobile data market – 2008
  - 6.2.1 Mobile data ARPU
- 6.3 Could bundled pricing increase ARPU?
7. Key developments - 2008
- 7.1 Google reveals Android
- 7.2 Mobile data card market quadrupling
- 7.3 Mobile triple and quadruple play
- 7.4 Femtocells
- 7.5 The end of the mobile handset, or not?
- 7.6 Mobile operators under threat
  - 7.6.1 Manufacturers supporting bypass solutions
  - 7.6.2 Apple and Google – also hijacking the mobile operators
- 7.7 Mobile marketing remains a furphy
- 7.8 Content providers giving up hope
- 7.9 The end of the line for large-scale mobile data
- 7.10 How to proceed from here
8. Related reports