Budde Comm

Table of Contents

With a digital media market that is becoming more sophisticated month-by-month, the mobile portals are rapidly proving to be a far too crude tool to play any significant role in the emerging m-commerce market. BuddeComm has never been a big supporter of mobile marketing and content portals; they are far too broad to be of any long term benefit to the users. Instead the mobile network systems are much better suited for transaction based services and BuddeComm believes M-commerce will move in this direction.

• 1. Synopsis
  
• 2. From m-marketing to m-payments
  
  • 2.1 Mobile payments
    
  • 2.2 Off-deck services need m-payments
    
  • 2.3 Different m-commerce levels
    
  • 2.4 The pitfalls of m-commerce
    
  • 2.5 The buck stops with the operators
    
• 3. Mobile banking
  
  • 3.1.1 Introduction
    
  • 3.1.2 Credit card payments via PDA’s
    
  • 3.1.3 NAB - text messaging banking service
    
  • 3.1.4 ANZ bank offering
    
  • 3.1.5 Other banks
    
  • 4. Mobile payments developments
    
  • 4.2 ASB trial
    
  • 4.3 Telstra, NAB and Visa trial
    
• 5. Mobile marketing
  
  • 5.1 Residential applications based on permission-based marketing
    
• 6. Mobile advertising
  
• 7. Mobile media
  
• 8. M-commerce developments and forecasts
  
  • 8.1 Wireless broadband
    
  • 8.2 Business applications
    
  • 8.3 SMS driven m-commerce an early contender
    
• 9. Other developments
  
  • 9.1 Barcode readers on mobile phones
    
    • 9.1.1 Analysis of Smart QR codes
      
• 10. E-Payment (separate Report)
  
• 11. Related reports
  

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