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Table of Contents

Colombia’s mobile penetration is considerably higher than would be expected given the country’s general economic indicators, largely thanks to the country’s mobile rates have been among the lowest in Latin America. A 50% cut in mobile termination charges further reduced the average price per minute of mobile calls by up to 30% in the first quarter of 2008. The drop affected operators’ ARPU, although the cut was partly compensated by increased traffic. América Móvil’s Comcel is the leading cellular company in Colombia, followed by Telefónica’s Movistar and Millicom-controlled Colombia Móvil (trading as Tigo). Avantel uses iDEN technology to serve the corporate market. Accompanied by key market statistics and analyses, this report provides an overview of major developments in the market and brief profiles of all mobile operators.

• 1. Synopsis
  
• 2. Mobile communications
  
  • 2.1 Overview of Colombia’s mobile market
    
    • 2.1.1 Mobile statistics
      
  • 2.2 Regulatory issues
    
    • 2.2.1 Spectrum auctions
      
  • 2.3 Mobile technologies
    
    • 2.3.1 Digital
      
    • 2.3.2 Third generation (3G) mobile
      
  • 2.4 Major mobile operators
    
    • 2.4.1 Comcel (América Móvil)
      
    • 2.4.2 Movistar (Telefónica)
      
    • 2.4.3 Tigo (Colombia Móvil – Millicom)
      
    • 2.4.4 Avantel
      
  • 2.5 Mobile voice services
    
    • 2.5.1 Prepaid
      
    • 2.5.2 Satellite mobile
      
  • 2.6 Mobile data services
    
    • 2.6.1 Short Message Service (SMS)
      
    • 2.6.2 BlackBerry
      
• 3. Related reports
  

• Table 1 – Mobile subscribers by operator and technology - March 2008
• Table 2 – Mobile subscribers and penetration – 1997 - 2008
• Table 3 – Mobile market share by operator – 2002 - 2008
• Table 4 – Evolution of ARPU in Colombia – mobile operators – 2005 - 2007
• Table 5 – Comcel – subscribers – 2000 - 2008
• Table 6 – Movistar – subscribers – 2001 - 2008
• Table 7 – Tigo – subscribers – 2003 - 2008
• Table 8 – Prepaid/postpaid ratio - 2005 - 2008

• Exhibit 1 – Colombian regions for mobile licensing
• Exhibit 2 – Comcel, Occel, and Celcaribe – company history
• Exhibit 3 – TEM Colombia – company history
• Exhibit 4 – Colombia Móvil – company history

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