Singapore - Mobile Communications - Market Overview - Document Details

The mobile market in Singapore is characterised by its energy and innovation. Even when growth appeared to have slowed somewhat, there was still considerable effort going into value-added products and services. The market initially approached the launch of 3G with a degree of caution. As the licences were issued and the networks rolled out, some of the major operators and, to some extent, the government were circumspect about the prospect of next generation of mobiles. However, once the networks were launched and the customers starting signing up (more than 1.8 million by early 2008), there was a marked lift in enthusiasm for 3G. In this report we look at the Singapore mobile market from various viewpoints.

1. Synopsis
2. Singapore’s mobile market
- 2.1 Overview of Singapore’s mobile market
- 2.2 Market statistics
- 2.3 Average Revenue per User (ARPU)
3. Regulatory issues
- 3.1 Tariffs
- 3.2 Mobile billing systems
- 3.3 Mobile Number Portability (MNP)
- 3.4 Registration of prepaid services
- 3.5 Additional spectrum auction
4. Mobile technologies
- 4.1 GSM
- 4.2 CDMA
- 4.3 Wired with Wireless Program
- 4.4 Third Generation (3G) mobile
  - 4.4.1 Third Generation (3G) licensing
  - 4.4.2 Third Generation (3G) roll-out
  - 4.4.3 Third Generation (3G) launch
  - 4.4.4 High Speed Downlink Packet Access (HSDPA)
5. Mobile voice services
- 5.1 Prepaid
- 5.2 International roaming
- 5.3 Satellite mobile
  - 5.3.1 Asia Pacific Mobile Telecommunications (APMT)
  - 5.3.2 Global positioning system
- 5.4 Content
6. Mobile data services
- 6.1 Short Messaging Service (SMS)
- 6.2 Multimedia Messaging Service (MMS)
- 6.3 Wireless Application Protocol (WAP)
- 6.4 General Packet Radio Service (GPRS)
- 6.5 i-mode
- 6.6 Mobile broadband
- 6.7 Other developments
7. Mobile content and applications
- 7.1 Location-based services
8. Related reports

Table 1 – Fixed-line versus mobile subscriptions and teledensity – February 2008
Table 2 – Mobile market statistics – February 2008
Table 3 – Mobile subscriber growth – 1996 - 2008
Table 4 – Mobile services revenue – 1993 - 2007
Table 5 – Singapore’s mobile services ARPU – 2002 - 2007
Table 6 – MobileOne – ARPU for mobile services – postpaid & prepaid – 2002 - 2007
Table 7 – StarHub – ARPU for mobile services – postpaid & prepaid – 2003 - 2007
Table 8 – SingTel – ARPU for mobile services – postpaid & prepaid – 2003 - 2008
Table 9 – 3G mobile subscribers – 2005 - 2008
Table 10 – 3G mobile subscribers by operator – December 2007
Table 11 – 2G prepaid subscribers – 1999 - 2008
Table 12 – Total SMS messages per month – 2004 - 2008