Venezuela - Mobile Market - Overview, Statistics and Forecasts

Synopsis

Venezuela’s mobile penetration is about 104% and slightly above the Latin American average. The mobile industry has reached a high level of maturity but, after years of double-digit growth, it was badly hit by the economic recession of 2009/10, and the number of mobile subscribers shrank for the first time. Mobile broadband has become an attractive alternative for internet users, as well as an important source of revenue for companies faced with a near-saturated market. Venezuela is the regional leader in terms of SMS traffic, the number of text messages being more than double the number of minutes the average Venezuelan talks on a mobile phone. Smart phones have found wide acceptance in Venezuela, particularly Blackberry – so much so that Venezuela is the number one country in Latin America for Blackberry handsets. Accompanied by key market statistics and analyses, this report provides an overview of the market and a brief profile of mobile operators. The report also contains scenario forecasts for the years 2015 and 2020.

Table of Contents

• 1. Synopsis
• 2. Overview of Venezuela’s mobile market
  • 2.1 Mobile statistics
• 3. Mobile technologies
  • 3.1 Digital
  • 3.2 CDMA
  • 3.3 Third Generation (3G) mobile
  • 3.4 Long-term evolution (LTE)
  • 3.5 Mobile handsets/smart phones
• 4. Major mobile operators
  • 4.1 Movilnet (CANTV)
  • 4.2 Movistar (Telefónica)
  • 4.3 Digitel GSM
• 5. Mobile voice services
  • 5.1 Prepaid
• 6. Mobile messaging
  • 6.1 Short Message Service (SMS)
• 7. Mobile broadband
• 8. Mobile content and applications
  • 8.1 Location-based services
• 9. Satellite mobile
• 10. Forecasts – mobile market – 2010; 2015; 2020
  • 10.1 Scenario 1 – higher mobile market growth
  • 10.2 Scenario 2 – lower mobile market growth
  • 10.3 Notes on scenario forecasts
• 11. Related reports

• Table 1 – Mobile subscribers and penetration rate – 1997 - 2011
• Table 2 – Market share of mobile operators – 2001 - 2011
• Table 3 – Evolution of mobile ARPU in Venezuela – major operators – 2007 - 2010
• Table 4 – Mobile market share by technology – 2003 - 2010
• Table 5 – Movilnet – mobile subscribers – 2001 - 2011
• Table 6 – Movistar subscribers – 2001 - 2011
• Table 7 – Digitel subscribers – 2001 - 2011
• Table 8 – Mobile prepaid/postpaid ratio – 1997 - 2010
• Table 9 – SMS messages sent – 2002 - 2011
• Table 10 – Forecast mobile subscribers – higher growth scenario – 2010; 2015; 2020
• Table 11 – Forecast mobile subscribers – lower growth scenario – 2010; 2015; 2020

• Chart 1 – Mobile ARPU at a glance – 2007 - 2010
• Chart 2 – Mobile technologies at a glance – 2003 - 2010
• Chart 3 – Mobile operator’s market share – 2011
• Chart 4 – Prepaid market share – 1997 - 2010

• Exhibit 1 – Movilnet at a glance
• Exhibit 2 – Movistar at a glance
• Exhibit 3 – Digitel at a glance