USA - Internet Market - Analysis, Statistics & Forecasts

Synopsis

As the home of names such as Microsoft, AOL and Google, the USA has led the world in the development of Internet information and applications. Recent studies consistently show that the Internet is playing an ever-increasing role in daily life, both at work and in the home. The major uses of the Internet include email, search, entertainment and online shopping. User-generated content sites and social networking sites, such as MySpace, Facebook, Bebo and more recently Twitter, were some of the fastest growing sites in the five years to 2009. Although the effects of the economic downturn are being felt in the areas of e-commerce and online advertising, both sectors are expected to recover strongly from 2010. Significantly, during its first year in office the Obama administration has been resolute in driving growth in e-health and e-government and in implementing network neutrality rules.

1. Synopsis
2. Analysis and forecasts
3. Overview
4. Internet statistics
5. US Broadband
- 5.1 Broadband development
- 5.2 Net neutrality
6. USA Internet usage
- 6.1 Internet usage patterns
- 6.2 Web surfing statistics
7. E-commerce, M-commerce and online advertising
- 7.1 E-commerce
- 7.2 M-commerce
- 7.3 Online Advertising
8. US ISP market
9. Email
- 9.1 Spam, viruses & other malware
- 9.2 Anti spam legislation
10. E-services
- 10.1 E-health
- 10.2 E-government
- 10.3 E-education
11. Related reports

Table 1 – Forecast Internet user growth and penetration – 2010 - 2015
Table 2 – Forecast online retail sales – 2010 - 2015
Table 3 – Forecast online advertising – 2010 - 2015
Table 4 – Worldwide Internet penetration by region – 2009
Table 5 – Top ten ranking by country for Internet users – June 2009
Table 6 – Selected country comparison of monthly at-home Internet usage – 2007-2009
Table 7 – Select OECD countries’ broadband penetration – 2001; 2007 - 2008
Table 8 – US Internet users, annual change and penetration – 2000 - 2009
Table 9 – Total monthly US online searches – 2004 - 2008
Table 10 – US average monthly web usage – 2007 - 2009
Table 11 – Top five online activities – July 2009
Table 12 – Top five fastest growing web site categories – 2008-09
Table 13 – Top 10 search providers: growth and share of market – July 2009
Table 14 – Top ten websites by parent company, audience and time spent – July 2009
Table 15 – Fastest growing web categories: visitors and monthly growth – March 2009
Table 16 – Ten largest US global social networking sites, visitors and growth – 2008-09
Table 17 – Top US online video sites statistics – July 2009
Table 18 – Fastest growing e-commerce sectors – 2008 - 2009
Table 19 – Online retail sales and annual change – 2003 - 2009
Table 20 – Mobile banking users in the USA – 2007; 2009
Table 21 – Online advertising revenues – Q1 2008 – Q2 2009
Table 22 – Advertising revenue by category – H1 2008 – H2 2009
Table 23 – Number of ISPs in the USA – 2000 - 2009
Table 24 – Source of spam by country – 2009
Table 25 – Zombie IPs by country – 2009
Table 26 – Spam content pitched by category – 2009

Exhibit 1 – Subway introduces SMS ordering
Exhibit 2 – Minnesota e-Health initiatives
Exhibit 3 – Microsoft, Covisint E-health initiative via A&T Healthcare Community Online