USA - Digital TV Market - Broadcasting and IPTV

Synopsis

Archived report: This report was archived in July 2011 and has not been updated. Although the FTA networks, such as ABC, CBS, and NBC all offered digital and increasingly High Definition TV programming, for many years they had been losing audience share to the cable and satellite TV networks. The Big Three were expected to continue to lose market share to the DBS and cable providers as well as, incrementally, to the telcos’ IPTV networks. The US had one of the highest rates of pay TV penetration in the world. By 2010 there were over 100 million pay TV (or Multichannel Video Programming Distributors) subscribers in the US, amounting to over 85% of households. A significant trend in the digital TV market was the shift towards video-on-demand and other forms of online video viewing, a trend which was expected to continue to strengthen along with the growth of broadband networks.

Table of Contents

• 1. Synopsis
• 2. Background
• 3. Key trends
  • 3.1 Growth of pay TV
  • 3.2 Satellite versus cable versus Telco IPTV
  • 3.3 High Definition TV (HDTV)
  • 3.4 DVRs and TV advertising
• 4. Regulatory issues
  • 4.1 Franchise laws
  • 4.2 Analogue switch-off
  • 4.3 À la carte
  • 4.4 TV white spaces decision
  • 4.5 Spectrum efficiency
• 5. IPTV
  • 5.1 IPTV market overview
  • 5.2 FttH/FttC/FttN networks
  • 5.3 Verizon’s FiOS TV
  • 5.4 AT&T’s U-Verse Video
  • 5.5 Video-on-Demand (VoD)
• 6. Cable DTV
  • 6.1 Overview
  • 6.2 Cable statistics
• 7. Satellite Direct Broadcasting Service (DBS)
  • 7.1 Overview
  • 7.2 DISH Network
  • 7.3 DIRECTV
• 8. Digital Terrestrial TV (DTTV)
  • 8.1 Overview
  • 8.2 HD over-the-air
  • 8.3 National FTA broadcasters
• 9. Digital TV consumer products
  • 9.1 3D-capable TV sets
  • 9.2 DVRs
• 10. Related reports

• Table 1 – Broadcasting coverage, subscribers, annual change and penetration – 2009
• Table 2 – Market shares of MSO, DBS and telco video segments – 2005 - 2010
• Table 3 – Market shares of major MSO, DBS and telco video providers – 2005; 2007; 2009
• Table 4 – Cable capex, customer and advertising revenues – 2000 - 2009
• Table 5 – Basic cable and digital subscribers – 2000 - 2010
• Table 6 – Top 20 cable MSOs ranked by subscribers and market share – 2009
• Table 7 – Satellite DBS subscribers by major network – 2000 - 2010
• Table 8 – DISH ARPU, churn and subscriber acquisition costs – 2005 - 2009
• Table 9 – DIRECTV ARPU, churn and subscriber acquisition costs – 2005 - 2009

• Exhibit 1 – National FTA broadcasters – 2009