USA - Digital Media - Overview, Analysis and Statistics

Synopsis

The significance of the Internet in the daily lives of Americans, both at work and in the home, continues to grow unabated. In particular, the US is enjoying significant growth in digital media markets, particularly in areas such as search, social media use and e-entertainment. In tandem with this growth has been the steady development of the US digital economy, including significant growth in e-commerce and m-commerce. The increasing popularity of social networking sites and user-generated content sites were beginning to have significant flow-on effects in the areas of online retails sales and content delivery strategies. Indeed retailers and companies in turn are beginning to make strategic use of the features and tools specific to social media sites, prompting media analysts to talk of an imminent ‘social commerce revolution’.

Companies included in this report:

AT&T; Verizon; Google

Table of Contents

• 1. Synopsis
• 2. Overview and analysis
• 3. US Internet development
  • 3.1 Overview
  • 3.2 Broadband development
  • 3.3 Net neutrality
  • 3.4 Internet trends and statistics
• 4. E-services
  • 4.1 E-entertainment
  • 4.2 E-health
  • 4.3 E-government
  • 4.4 E-education
  • 4.5 Smart grids
  • 4.6 Email
    • 4.6.1 Spam, viruses and other malware
• 5. E-commerce, m-commerce and online advertising
  • 5.1 E-commerce
  • 5.2 M-commerce
  • 5.3 Online advertising
• 6. Related reports

• Table 1 - Worldwide Internet penetration by region – 2011
• Table 2 - Select OECD countries’ broadband penetration – 2001; 2010
• Table 3 - Top ten ranking by country for Internet users – June 2010
• Table 4 - US average monthly web usage – 2008 – 2011
• Table 5 - Top 10 sectors by share of US Internet time – 2009 – 2010
• Table 6 - Top 10 search providers and share of market – June 2010
• Table 7 - Top ten US websites by parent company, audience and time spent – May 2010
• Table 8 - Fastest growing web categories: visitors and monthly growth – March 2010
• Table 9 - Online US video usage – January 2011
• Table 10 - Top US online video sites statistics – January 2011
• Table 11 - Ten largest US social networking sites and forums – April 2011
• Table 12 - Source of spam by country – 2010
• Table 13 - Fastest growing US retail e-commerce categories – 2009 – 2010
• Table 14 - Online retail sales – 2003 – 2011
• Table 15 - Mobile banking growth by country – 2010 – 2011
• Table 16 - Online advertising revenues and annual change – 2000 – 2011
• Table 17 - Online advertising revenue by category – 2009 – 2010

• Chart 1 – US Internet users and penetration – 2000 – 2011
• Chart 2 – Total monthly US online searches – 2004 – 2010
• Chart 3 – Top 10 US online gaming sites – December 2010
• Chart 4 – Zombie IPs by country – 2011
• Chart 5 – Top 10 countries hosting malware – 2011
• Chart 6– Spam content pitched by category – 2011
• Chart 7 – Online advertising revenues share by industry category – 2009 – 2010