USA - Digital Media Market - Insights, Analysis and Statistics

Synopsis

The significance of the internet in America, both at work and in the home, continues to grow unabated. In particular, the US is enjoying significant growth in digital media markets, particularly in areas such as search, social media use and e-entertainment. In tandem with this growth has been the steady development of the US digital economy, including significant growth in e-commerce and m-commerce. The increasing popularity of social networking sites and user-generated content sites were beginning to have significant flow-on effects in the areas of online retails sales and content delivery strategies. Indeed retailers and companies in turn are beginning to make strategic use of the features and tools specific to social media sites, prompting media analysts to talk of an imminent ‘social commerce revolution’.

Companies covered in this report:

AT&T; Verizon; Google.

1. Synopsis
2. Overview and analysis
3. US internet development
- 3.1 Overview
- 3.2 Broadband development
- 3.3 Net neutrality
- 3.4 Internet trends and statistics
4. E-services
- 4.1 E-entertainment
- 4.2 E-health
- 4.3 E-government
- 4.4 E-education
- 4.5 Smart grids
5. E-commerce, m-commerce and online advertising
- 5.1 E-commerce
- 5.2 M-commerce
- 5.3 Online advertising
6. Related reports

Table 1 - Worldwide internet penetration by region – 2011
Table 2 – Broadband (fixed and fixed wireless) subscribers and penetration – 2000 - 2012
Table 3 - Select OECD countries’ broadband penetration – 2001; 2011
Table 4 – Internet contribution to GDP, select countries – 2010
Table 5 - Top ten ranking by country for internet users – 2011
Table 6 - US internet users and penetration – 2000 – 2013
Table 7 - Total monthly US online searches – 2004 – 2012
Table 8 - US average monthly web usage – 2008 – 2011
Table 9 - Top 10 search providers and share of market – June 2010
Table 10 - Online US video usage – 2011
Table 11 - Top US online video sites statistics – January 2011
Table 12 - Ten largest US social networking sites and forums – 2011
Table 13 - Fastest growing US retail e-commerce categories – 2009 – 2010
Table 14 - Online retail sales – 2003 – 2012
Table 15 - Mobile banking growth by country – 2010 – 2011
Table 16 - Online advertising revenues and annual change – 2000 – 2012
Table 17 - Online advertising revenue by category – 2009 – 2010

Chart 1 – Broadband (fixed and fixed-wireless) subscribers and penetration – 2000 – 2012
Chart 2 – Online advertising revenues share by industry category – 2009 – 2010