USA - Broadcasting - Interactive TV

Synopsis

Archive report: this report was archived in September 2005 and has not been updated. For current information on Interactive TV in USA, see report USA - Convergence - Digital TV and Interactive TV. In 2004, the US Interactive TV market was showing signs of fast growth and mass consumer acceptance, particularly as many of the previous separate services were beginning to converge into one seamless iTV solution. The mass adoption of such services would depend on the attitudes of the movie studios and content providers, and their interest in releasing content through the digital distribution channels. Video-on-Demand and digital video recorders were both attempting to win the wallets of the US TV viewer, but by 2004, both had witnessed less than thrilling growth.

Table of Contents

• 1. Synopsis
• 2. USA Interactive TV market
  • 2.1 Overview
  • 2.2 iTV analysis and predictions
    • 2.2.1 Analysis – Paul Budde
    • 2.2.2 Predictions
  • 2.3 iTV statistics
• 3. iTV categories in the USA
  • 3.1 Enhanced television
    • 3.1.1 Interactive Program Guides (IPGs)
    • 3.1.2 Complementary data to programming
  • 3.2 TV-based Web access
    • 3.2.1 MSN TV (formerly WebTV)
    • 3.2.2 AOLTV (defunct)
    • 3.2.3 Other entrants
  • 3.3 Programming-on-demand
    • 3.3.1 Video-on-Demand (VoD)
    • 3.3.2 Digital video recorders (DVRs)
• 4. Interactive advertising
  • 4.1 Advertising revenues
  • 4.2 iTV consumer services and advertising
• 5. Related reports

• Table 1 – iTV services – various statistics
• Table 2 – Forecasts for iTV households from various research companies – 2000 - 2005
• Table 3 – iTV services penetration of households – 2001 - 2004
• Table 4 – Forecasts for iTV commerce revenues from various research companies – 2000 - 2006
• Table 5 – Digital cable subscribers with VoD access – 2002 - 2008
• Table 6 – VoD – Pay-per-use versus monthly subscriptions – 2002
• Table 7 – VoD revenue forecasts – 2001 - 2006
• Table 8 – DVR market – 2001; 2003
• Table 9 – DVR adoption by form factor (millions) – 2001 - 2006
• Table 10 – PVR-enabled set-top box shipments (millions) – 2002 - 2008

• Exhibit 1 –iTV categories
• Exhibit 2 – Cost and functionality of competing DVR units - 2003