Turkey - Mobile Market - Overview, Statistics and Forecasts

Synopsis

Turkey’s mobile market is one of the largest in the region due to its sizeable population. Three mobile network operators share the market and competition is fierce although Turkcell has a dominant position. Foreign players Vodafone and TeliaSonera hold significant ownership stakes in mobile operators, attracted by the market’s growth potential. All three mobile network operators have launched 3G/HSPA networks and are being used to underpin take up of mobile broadband services as well as development of the mobile content and applications market. Drawing upon a variety of useful statistics, this report offers an insight into Turkey’s mobile sector, covering significant events that have occurred, regulatory developments, the mobile operators and the services they offer.

Key developments:

The launch of mobile broadband services and associated applications such as NFC payments is likely to find a receptive audience in Turkey’s young population.

Companies covered in this report include:

Turkcell, Vodafone, Avea.

Table of Contents

• 1. Synopsis
• 2. Mobile communications
  • 2.1 Overview of Turkey’s mobile market
    • 2.1.1 Mobile statistics
  • 2.2 Mobile subscriber forecasts
    • 2.2.1 Scenario 1 – higher growth
    • 2.2.2 Scenario 2 – lower growth
    • 2.2.3 Notes on scenario forecasts
  • 2.3 Regulatory issues
    • 2.3.1 Third Generation (3G) licences
    • 2.3.2 Third and fourth GSM licences
    • 2.3.3 Significant market power (SMP)
    • 2.3.4 Mobile Number Portability (MNP)
    • 2.3.5 Telsim privatisation
  • 2.4 Mobile technologies
    • 2.4.1 Analogue
    • 2.4.2 Digital
    • 2.4.3 3G
  • 2.5 Major mobile operators
    • 2.5.1 Turkcell
    • 2.5.2 Vodafone (Telsim)
    • 2.5.3 Avea
  • 2.6 Mobile voice services
    • 2.6.1 Prepaid
  • 2.7 Mobile messaging
    • 2.7.1 Short Message Service (SMS) and Multimedia Messaging Service (MMS)
  • 2.8 Mobile broadband (Access)
  • 2.9 Mobile content and applications
    • 2.9.1 Music downloads
    • 2.9.2 Mobile TV
    • 2.9.3 Mobile advertising
    • 2.9.4 Mobile payments
• 3. Related reports

• Table 1 – Mobile subscribers and penetration rate – 1995 - 2011
• Table 2 – 2G and 3G subscribers – 2009 – 2011
• Table 3 – Mobile operators, subscribers and annual change – June 2011
• Table 4 – Mobile subscribers by operator – 2007 - 2011
• Table 5 – Mobile operators’ market share – 2007 – 2011
• Table 6 – Mobile Telecom revenue – 2004 - 2011
• Table 7 – ARPU levels per operator – 2011
• Table 8 – Forecast mobile subscribers in Turkey – higher growth scenario – 2012;2015; 2020
• Table 9 – Forecast mobile subscribers in Turkey – lower growth scenario – 2012;2015; 2020
• Table 10 – Turkcell group financial data – 2005 - 2011
• Table 11 – Turkcell Turkey average monthly ARPU – pre and postpaid – 2001 - 2011
• Table 12 – Turkcell Turkey average monthly MOU and churn – 2001 - 2011
• Table 13 – Vodafone pre and postpaid ARPU – 2006 - 2011
• Table 14 – Avea revenue and EBITDA – 2007 - 2011
• Table 15 – Avea prepaid, postpaid and blended ARPU and blended MOU – 2007 - 2011
• Table 16 – Ratio of prepaid to postpaid subscribers – 2000 - 2011
• Table 17 – Turkcell prepaid subscribers – 2001 - 2011
• Table 18 – Vodafone prepaid subscribers – 2006 - 2011
• Table 19 – Avea prepaid subscribers – 2007 - 2011
• Table 20 – Numbers of SMS and MMS sent – 2004 - 2011
• Table 21 – Mobile Internet subscribers and usage – 2010 - 2011
• Table 22 – Turkcell mobile Internet revenue – 2009 - 2011