Turkey - Mobile Market - Overview, Statistics & Forecasts

Synopsis

The Turkish mobile market is one of the largest in the region due to the country’s large population. Three GSM operators share the market and competition is fierce although Turkcell has a dominant position in the market. Foreign players Vodafone and TeliaSonera hold significant ownership stakes in mobile operators, attracted by the market’s growth potential. 3G licences were awarded to all three operators in 2008 and services launched in July 2009. Drawing upon a variety of useful statistics, this report offers an insight into the country’s mobile sector, covering significant events that have occurred, regulatory developments, the mobile operators and the services they offer.

Table of Contents

• 1. Synopsis
  
• 2. Mobile communications
  
  • 2.1 Overview of Turkey’s mobile market
    
    • 2.1.1 Mobile statistics
      
  • 2.2 Mobile subscriber forecasts
    
    • 2.2.1 Scenario 1 – higher growth
      
    • 2.2.2 Scenario 2 – lower growth
      
    • 2.2.3 Notes on scenario forecasts
      
  • 2.3 Regulatory issues
    
    • 2.3.1 Third Generation (3G) licences
      
    • 2.3.2 Third and fourth GSM licences
      
    • 2.3.3 Significant market power (SMP)
      
    • 2.3.4 Mobile Number Portability (MNP)
      
    • 2.3.5 Telsim privatisation
      
  • 2.4 Mobile technologies
    
    • 2.4.1 Analogue
      
    • 2.4.2 Digital
      
    • 2.4.3 3G
      
  • 2.5 Major mobile operators
    
    • 2.5.1 Turkcell
      
    • 2.5.2 Vodafone (Telsim)
      
    • 2.5.3 Avea
      
  • 2.6 Mobile voice services
    
    • 2.6.1 Prepaid
      
    • 2.6.2 Satellite mobile
      
  • 2.7 Mobile data services
    
    • 2.7.1 Short Message Service (SMS) and Multimedia Messaging Service (MMS)
      
    • 2.7.2 General Packet Radio Service (GPRS)
      
    • 2.7.3 Push-to-Talk (PTT)
      
    • 2.7.4 Enhanced Date for GSM Evolution (EDGE)
      
    • 2.7.5 BlackBerry
      
    • 2.7.6 Mobile TV
      
  • 2.8 Mobile content and applications
    
    • 2.8.1 Location-based services
      
    • 2.8.2 M-commerce
      
    • 2.8.3 Mobile advertising
      
• 3. Related reports
  

• Table 1 – Mobile subscribers and penetration rate - 1995 - 2011
• Table 2 – Mobile operators, subscribers and annual change – September 2009
• Table 21 – Mobile subscribers by operator – 2007 - 2009
• Table 22 – Mobile operators’ market share – 2007 – 2009
• Table 5 – Forecast mobile subscribers in Turkey – higher growth scenario – 2013; 2018
• Table 6 – Forecast mobile subscribers in Turkey – lower growth scenario – 2013; 2018
• Table 4 – Turkcell group financial data – 2005 – 2009
• Table 5 – Turkcell Turkey average monthly ARPU – pre and postpaid – 2001 – 2009
• Table 6 – Turkcell Turkey average monthly MOU and churn – 2001 – 2009
• Table 7 – Vodafone pre and postpaid ARPU – 2006 - 2009
• Table 8 – Vodafone revenue – 2007 - 2008
• Table 9 – Avea revenue and EBITDA – 2007 – 2009
• Table 10 – Avea prepaid, postpaid and blended ARPU and blended MOU – 2007 - 2009
• Table 11 – Ratio of prepaid to postpaid subscribers – 2000 - 2009
• Table 12 – Turkcell prepaid subscribers – 2001 - 2009
• Table 13 – Vodafone prepaid subscribers – 2006 - 2009
• Table 14 – Avea prepaid subscribers – 2007 – 2009
• Table 15 – Numbers of SMS and MMS sent – 2004 - 2008