Turkey - Broadband, Internet and Digital Media Market - Overview, Statistics and Forecasts

Synopsis

This report offers an insight into Turkey’s broadband market, which has witnessed considerable growth in the number of broadband subscribers. ADSL is the predominant broadband access technology although cable, fibre and mobile broadband have emerged as significant alternatives. Fixed-line incumbent Turk Telekom is focusing on broadband to generate new revenue streams to offset falling fixed-line voice revenue. The country’s sizeable Internet user population has fostered an emerging digital economy, encompassing e-commerce, e-government, e-health and e-education services. The country’s broadcasting sector is comprised of a large number of free-to-air operators and a number of satellite and cable-based pay TV operators. Digital TV offerings are available. Informative and concise, this report covers the main players, technologies, market developments with a range of statistics, including forecasts for the broadband sector.

Key developments:

The launch of IPTV services by Turk Telekom builds on its strategy of extensive fibre rollouts to support delivery of faster speeds and new services.

Companies covered in this report include:

Superonline, Turkcell, GittiGidiyor.com, Naspers, Markafoni

Table of Contents

• 1. Synopsis
• 2. Broadband access market
  • 2.1 Overview
    • 2.1.1 Internet and broadband statistics
  • 2.2 broadband subscriber forecasts
    • 2.2.1 Scenario 1 – higher broadband subscriber growth
    • 2.2.2 Scenario 2 – lower broadband subscriber growth
    • 2.2.3 Notes on scenario forecasts
  • 2.3 Asymmetrical Digital Subscriber Lines (ADSL)
  • 2.4 Cable modems
  • 2.5 Fibre-to-the-Home (FttH) networks
• 3. Digital Economy/digital media
  • 3.1 Overview
  • 3.2 Services
    • 3.2.1 E-commerce
    • 3.2.2 E-government
    • 3.2.3 E-health
    • 3.2.4 E-education
• 4. Digital broadcasting
  • 4.1 Overview of broadcasting market
    • 4.1.1 Turkish Radio and Television Corporation (TRT)
  • 4.2 Broadcasting regulation
  • 4.3 Digital TV
    • 4.3.1 Digital Terrestrial TV (DTTV)
    • 4.3.2 Cable TV
    • 4.3.3 Satellite-based digital pay TV developments
    • 4.3.4 Broadband TV (IPTV)
• 5. Related reports

• Table 1 – Internet user and penetration rate estimates – 1998 - 2011
• Table 2 – Broadband subscribers and penetration – 2001 - 2011
• Table 3 – Broadband subscribers by access technology – 2004 - 2011
• Table 4 – ISP market share – June 2011
• Table 5 – Forecast broadband subscribers – higher market growth scenario – 2011; 2015; 2020
• Table 6 – Forecast broadband subscribers – lower market growth scenario – 2011; 2015; 2020
• Table 7 – Turk Telekom ADSL ARPU and proportion of total fixed-line revenue – 2007 - 2011
• Table 8 – Audience share by channel – January – June 2011
• Table 9 – Satellite pay TV subscribers per operator – 2010 - 2011