Turkey - Broadband, Internet & Digital Media Market - Overview, Statistics & Forecasts

Synopsis

This report offers an insight into Turkey’s Internet and broadband market, which has witnessed considerable growth in the number of broadband subscribers. ADSL is the predominant broadband access technology although cable holds great potential given the reach of the cable networks. Fixed-line incumbent Turk Telekom is focusing on broadband to generate new revenue streams to offset falling fixed line voice revenue. The country’s sizeable Internet user population, despite low Internet penetration, has fostered an emerging Internet economy, encompassing e-commerce, e-government and e-education services. The country’s broadcasting sector is comprised of a large number of free-to-air operators and a number of satellite and cable-based pay TV operators. Digital TV offerings are available and convergence offerings look likely to appear in the near future, given the liberalised telecoms market and growing broadband penetration. Informative and concise, this report covers the main players, technologies, market developments with a range of statistics, including forecasts for the broadband sector.

Table of Contents

• 1. Synopsis
  
• 2. Internet market
  
  • 2.1 Overview
    
    • 2.1.1 Internet statistics
      
  • 2.2 Turkey’s ISP market
    
    • 2.2.1 Dogan Online
      
    • 2.2.2 Superonline
      
    • 2.2.3 Sabanci Telekom
      
    • 2.2.4 IsNet
      
  • 2.3 Digital economy
    
    • 2.3.1 Turkey’s emerging Internet economy
      
• 3. Broadband market
  
  • 3.1 Overview
    
    • 3.1.1 Broadband statistics
      
  • 3.2 Asymmetrical Digital Subscriber Lines (ADSL)
    
  • 3.3 Cable modems
    
  • 3.4 Fibre-to-the-Home (FttH) networks
    
  • 3.5 Wireless broadband
    
    • 3.5.1 WiFi
      
• 4. Digital media
  
  • 4.1 Overview of broadcasting market
    
  • 4.2 Broadcasting regulation
    
  • 4.3 Digital TV
    
    • 4.3.1 Digital Terrestrial TV (DTTV)
      
    • 4.3.2 Cable TV
      
    • 4.3.3 Satellite-based digital pay TV developments
      
    • 4.3.4 Broadband TV (IPTV)
      
• 5. Forecasts – broadband Internet services to 2018
  
  • 5.1 Scenario 1 – higher broadband subscriber growth
    
  • 5.2 Scenario 2 – lower broadband subscriber growth
    
  • 5.3 Notes on scenario forecasts
    
• 6. Related reports
  

• Table 1 – Internet users and penetration rate – 1998 - 2008
• Table 2 – Internet subscribers and penetration rate – 2003 - 2008
• Table 11 – Electronic certificate and mobile electronic certificate ownership – 2005 - 2008
• Table 3 – Broadband subscribers and penetration – 2001 - 2008
• Table 4 – Broadband subscribers by access technology – 2004 - 2008
• Table 7 – Turk Telekom ADSL ARPU – 2007 - 2008
• Table 8 – Broadband market shares – 2007 - 2008
• Table 9 – Advertising spending and annual growth by media segment – 2007
• Table 10 – Audience share by channel – 2006 - 2007
• Table 5 – Forecast broadband subscribers – higher market growth scenario – 2008 - 2013; 2018
• Table 6 – Forecast broadband subscribers – lower market growth scenario – 2008 - 2013; 2018

• Exhibit 2 – The Economist Intelligence Unit (EIU) annual E-readiness criteria