Synopsis
Telefonica is the largest telecommunications operator in the Spanish and Portuguese-speaking world. It provides fixed and mobile telephony, business services, Internet content and services, audiovisual media content, directories and guides, Customer Relations Management services and e-commerce. Its major markets are Spain and Latin America, though it has expanded into other regions, including Europe and Morocco, mainly through mobile telephone licenses, Internet activities, media and content, and corporate services. Telefonica is present in 49 countries. In April 2004, Telefonica agreed to buy the Latin American properties of BellSouth. An analysis of this purchase is given.